Thrive Market tests how a guided shopping quiz could streamline consumers’ experience, boost sales

By Elizabeth Crawford

06-Aug-2019 Last updated on 07-Aug-2019 at 00:20 GMT

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By asking new customers a few simple questions when they visit Thrive Market for the first time, the online natural products retailer not only is advancing its mission ‘to make healthy living easy and affordable for everyone,’ it also is seeing a boost at checkout.

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