The ease of reordering groceries online is a blessing and a curse for brands & retailers, Peapod warns

By Elizabeth Crawford

21-Aug-2019 Last updated on 21-Aug-2019 at 14:20 GMT

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Source: Getty/Kritchanut (Getty Images/iStockphoto)

Even more than consumers who visit brick and mortar grocery stores, those who shop online are creatures of habit – filling about a third of their cart with products that they have purchased before and only about 7% from browsing, according data from Giant Food Services and its eCommerce counterpart Peapod.

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