Bulletproof’s ‘biohacking’ innovations promise to help people become better, faster & stronger

By Elizabeth Crawford

- Last updated on GMT

Related tags expo east Biohacking Bulletproof

To meet the demands of today’s fast-paced, high-pressure world, consumers everywhere are looking for shortcuts to be better, faster and stronger – fueling the emergence of so-called biohacking, a term coined by the CEO of Bulletproof and made easier by the brand’s broad product portfolio.

“Biohacking, specifically that term, was more or less coined by our founder and CEO Dave Asprey, he fancies himself a biohacker, which … if you dissect the word biohacking, it is hacking the system of your biology to figure out what makes it tic and how you can best leverage it to your advantage and be the best version of yourself,”​ said Jordan Bowditch, national education specialist at Bulletproof.

He explained that Asprey came to biohacking after following conventional nutritional and health wisdom failed to give him the results he wanted.

“Through a lot of self-experimentation and being really willing to risk it, so to speak,”​ Asprey found “biohacking served him well,”​ Bowditch explained.

Asprey was able to spin his experimentation into a category-leading lifestyle brand with top-selling products in Whole Foods and Sprouts in part by generating a constant stream of content that engages consumers as well as continually innovating products that promise shortcuts to better health.

“One of the most unique things about Bulletproof is it is a brand first with products second,”​ but all of those products are supported by science and have track records of helping consumers thrive, Bowditch said.

For example, he pointed to the brand’s “core” Brain Octane Oil, which is a specific fatty acid from coconut oil that is hard to find in sufficient quantities naturally but which helps the body produce ketones without requiring a prolonged period of fasting, he explained.

The Brain Octane Oil is used in several of the brand’s other products, which include collagen protein powders and bars that Bowditch described as “the bee’s knees”​ for how they taste. In addition, Bulletproof sells is ready to drink coffees as well as coffee beans that have been tested for mold toxins.

At Expo East, the brand debuted its new product Innerfuel, which Bowditch said is a flavorless and heat soluble prebiotic that consumers can add to coffee, soups or other foods to help fill the fiber gap with which many Americans struggle.

If the brand’s track record is in any indication, he added, consumers can expect more innovation across categories from Bulletproof in the future.

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