Ag-tech could hold the key to attracting a new generation of US farmers, returning industry to growth

By Elizabeth Crawford

02-Jan-2020 Last updated on 02-Jan-2020 at 14:18 GMT

Ag-tech-could-hold-the-key-to-attracting-a-new-generation-of-US-farmers.jpg

Source: Getty/Jevtic (Getty Images/iStockphoto)

Increased production of key crops from China, Argentina and Brazil may have weakened US agriculture’s competitive position over the last 10 years, but rapid innovation in ag-tech in the new decade could help American farmers regain a pole-position by attracting a new generation of workers, boosting efficiency and improving sustainability, predict Rabobank analysts.

Related news

3 ways brands ditching plastic can level-up packaging to drive consumer loyalty & engagement

12-Dec-2019

By Elizabeth Crawford

Packaging doesn’t need to be the enemy of food and beverage brands striving to meet ambitious self-set goals to reduce plastic by fast-approaching deadlines, argues an associate analyst with the global food and agriculture bank Rabobank.

Can big brands survive the next 10 years? It depends on whether they can evolve with consumers

11-Dec-2019

By Elizabeth Crawford

While iconic brands currently are losing the tug-of-war with niche startups for consumer engagement and spending, how they continue to play the game in the next ten years will dictate whether they regain ground or become obsolete, according to senior...

Firmenich predicts 2020 to be the year of the blueberry as consumers seek classic flavors with unexpected twists

09-Dec-2019

By Mary Ellen Shoup

Due to its longstanding association with wellbeing and strong consumer awareness, Firmenich forecasts that 'classic blueberry' will be the flavor of the year for 2020 as consumers rediscover its versatility.