News & Analysis on Food & Beverage Development & Technology
Food and beverage manufacturers that historically have relied on weight-loss or diet-related messaging to bolster sales in January may need a new game plan if the International Food Information Council Foundation’s prediction comes true that consumers in...
Already a leader in the better-for-you food movement with its iconic weight loss program that blends personalized support with pre-made food, Jenny Craig is expanding its menu and revamping its packaging and delivery schedule to offer options that are...
New research from Jenny Craig suggests that consumer confusion about the meaning of ‘wellness’ could cause marketing campaigns centered on the concept to fall flat unless companies more clearly define – and back with science – how their products support...