Kroger Co. braces for ‘high risk’ of recession by investing in innovation, key partnerships

By Elizabeth Crawford

21-Apr-2020 Last updated on 21-Apr-2020 at 14:04 GMT

Kroger-Co.-braces-for-high-risk-of-recession-by-investing-in-innovation-key-partnerships.jpg

Source: Getty (Getty Images/iStockphoto)

While it is still too early to predict the long-term economic impact of measures designed to slow the spread of the coronavirus, the Kroger Co. is bracing for the “high risk” that a recession is on the horizon by investing now in innovation and key partnerships, according to the company CEO.

Related news

Retailers, Union call on policymakers, CDC to strengthen safety standards for grocery employees

14-Apr-2020

By Elizabeth Crawford

Kroger is adding its voice to the growing chorus of industry stakeholders asking elected officials to designate all grocery employees as ‘extended first responders’ and ‘emergency personnel’ to ensure they are protected and have access to healthcare...

Kroger sees 30% rise in identical sales w/o fuel in March, but ‘too early to speculate what will emerge as the new normal’

01-Apr-2020

By Elaine Watson

Kroger started to see a “significant shift in customer behavior” during the last few days of February as shoppers started stocking up, with sales accelerating sharply in March, generating a 30% rise in identical (same store) retail supermarket sales...

IRI and FMI: What can past crises teach us about grocery shopping behavior during the coronavirus pandemic?

01-Apr-2020

By Mary Ellen Shoup

Looking at shopping behavior during previous recessions and natural disasters may provide some insight into how consumer purchasing habits could change during a global health pandemic, although there are several factors that make the coronavirus...