Tracking COVID-19 cases by zip code allowed Hershey to target inventory, marketing to gain share, sales

Source: Getty/bhofack2 (Getty Images/iStockphoto)

Sales of The Hershey Co.’s iconic chocolates and confections significantly outpaced the category during the company’s third-quarter thanks to targeted, nimble marketing that positioned the sweets at the center of socially distant and much needed get-togethers in areas hit hardest by the novel coronavirus.