Calypso’s turnaround: New flavors, low-sugar line & fresh look lift King Juice Co.’s flavored lemonade brand

By Elizabeth Crawford

05-Jan-2021 Last updated on 08-Jan-2021 at 16:55 GMT

Source: King Juice Co.

Despite category-leading velocities and strong heritage branding, sales of King Juice Company’s flavored lemonade brand Calypso were declining mid-single digits when David Klavsons became the new CEO in 2017 -- months after the original founder sold the business to the private equity firm Mason Wells.

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