Beyond Meat to open new global HQ in the fall
The nearly 300,000 square foot space “will house cutting-edge fundamental and applied research, alongside globalized product development teams, all in service to a single goal: creating meat from plants that is indistinguishable from its animal protein equivalent,” said CEO Ethan Brown.
Construction will take place in three phases and will include increased pilot space to support multiple product lines while enabling space for 3-4x growth of research personnel over current levels, said the firm.
The campus will also feature “future-forward research incubators that will enable the development of new technologies and more innovative products utilizing artificial intelligence and machine learning,” said the company, which will gradually replace its flagship plant-based Beyond Burger this year with two new variations: a “juicier and meatier” burger featuring 35% less saturated fat than 80/20 beef burgers, and its “most nutritious patty yet,” featuring 55% less saturated fat.
