Startup SNACK Brand strives to woo consumers back to spirulina with new clusters, powder

By Elizabeth Crawford

04-Feb-2021 Last updated on 04-Feb-2021 at 19:43 GMT

Source: SNACK Brand Inc.

Despite spirulina's “superfood” status, its popularity has been dampened by its dark green color, reputation for tasting like the sea and sometimes overwhelming bioavailability, but the co-founders of SNACK Brand Inc. hope to introduce to modern consumers an improved flavorless, farm-fresh version of the ingredient through new clusters and powder.

Related news

Alt Protein conference highlights: ‘We’ll see more change in the next 10 years than we’ve seen in the last 10,000’

28-Sep-2020

By Elaine Watson

The authors of a 2019 report from RethinkX predicting that the US dairy and cattle industry would collapse by 2030 as microscopic microbial protein factories disrupt the food system as we know it were dismissed by some as living in a ‘vegan fantasyland.'...

Jajja builds consumer audience for its line of wellness-focused tonics: 'We're not just trying to be trendy,' says founder

07-Jul-2020

By Mary Ellen Shoup

Emerging Minneapolis-based brand Jajja Wellness is exposing consumers to under-the-radar, yet nutritionally-powerful ingredients, from baobab to spirulina, with its expanding line of ready-to-drink tonics available online and in local retailers.

WATCH: ‘We want Spira to be the Willy Wonka of algae…’

05-Nov-2019

By Elaine Watson

One of 15 startups pitching at Rabobank’s FoodBytes! competition in Chicago last month, Spira is using CRISPR gene editing techniques to create more stable natural blue pigments from spirulina, and exploring the potential of spirulina protein isolate.