Nice-cream pioneer Hakuna Banana, Totes Oats rebrands as Must Love to test broader distribution

Nice-cream-pioneer-Hakuna-Banana-Totes-Oats-rebrands-as-Must-Love-to-test-broader-distribution.jpg
Source: Must Love

The co-founders of the fast-growing banana-based Hakuna Banana and oat-milk based Totes Oats nice-cream brands are bringing their better-for-you pints and bars under the new umbrella brand Must Love to better communicate the company’s core values, leverage the individual brands’ successes for collective growth and provide room for future innovation in new categories.