Balance consumer demand for innovation & authenticity by providing cultural context for new offerings

By Elizabeth Crawford

02-Apr-2021 Last updated on 02-Apr-2021 at 17:02 GMT

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Source: Getty/danielvfung (Getty Images/iStockphoto)

As concerns about cultural appropriation and misrepresentation bubble up alongside the push for social equity, food and beverage industry stakeholders are delicately navigating consumers’ sometimes-conflicting demands for authenticity and innovation.

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