$10.5m fundraise helps GEM take on ‘reductionist’ supplement industry with whole food bites featuring ‘untapped’ ingredients

By Elizabeth Crawford

11-May-2021 Last updated on 11-May-2021 at 22:45 GMT

10.5m-fundraise-helps-GEM-take-on-reductionist-supplement-industry-with-whole-food-bites.jpg

Source: GEM

An infusion of $10.5m in seed funding will accelerate the consumer life sciences company GEM’s mission to overhaul the $140.3b supplement market by replacing “reductionist” pills, tablets and candies with whole food bites designed to improve the health of people and the planet.

Related news

Unilever defines Regenerative Agriculture Principles: ‘Without consensus it’s difficult to have alignment… it was important to start the work’

10-May-2021

By Katy Askew

Unilever has gone live with new Regenerative Agriculture Principles (RAPs), a framework that outlines ‘five priority areas’ the company says are ‘in most urgent need of action and where we can generate the biggest impact’. FoodNavigator spoke to Giulia...

The days of relying on historical use of herbals are over – consumers demand scientific proof of benefits

29-Apr-2021

By Elizabeth Crawford

Relying on historical usage of botanicals to help sell functional foods and beverages is no longer enough as consumers become increasingly sophisticated in how they approach and vet products to help boost their immunity, provide stress relief and...

Functional foods, beverages & hemp, CBD sales held back as shopping habits shift during pandemic

04-Mar-2021

By Elizabeth Crawford

Even as consumers seek ingredients that promise to boost their immunity, reduce their stress and support their well-being, sales of functional foods and beverages were held back in 2020 compared to organic due to shifting shopping preferences away from...