Networking platform Brandjectory levels-up with two tier model that meets startups at their level

By Elizabeth Crawford

- Last updated on GMT

Source: Getty/ Luis Alvarez
Source: Getty/ Luis Alvarez

Related tags Startup company Network marketing

To better help early stage CPG, food tech and ag tech companies build more financially successful and appealing businesses, navigate the fundraising process and connect with investors focused on the natural products space, the networking platform Brandjectory now offers two specialized tracts tailored to meet entrepreneurs where they are in the development cycle.

The fast-growing networking site, which launched last summer​ as a “Facebook for young brands and investors”​ in the natural products space, is ready to level-up after welcoming close to 200 users to its platform and 45 investors. And it wants to help its members level up, too.

Which is why the platform, originally designed as a single-tier community platform where startups could tout their accomplishments to potential investors through their profile pages, moved to a two-tier subscription system with access to a library of educational materials, business development templates, events and news tailored to members’ development stage and goals.

“We received so much good input from people in the last year, both from investors and founders, about what they need to ensure brands are really prepared to reach out to investors. And we are using that to add services that will help founders better construct their profiles, understand their strengths … and prepare to interact with investors,”​ Brandjectory co-founder Tom Malengo told FoodNavigator-USA.

He explained that the basic plan will target startups in the earliest stages and focus on the fundamentals of building a business, early stage fundraising – such as friends and family, bootstrapping strategies, how to find and win grants -- and breaking down investment basics, like term sheets, convertible notes, and dilution.

This information will be available through articles, webinars, blogs, podcasts and the Brandjectory Brand Founder Community, he said.

The platform also will extend members invitations to select events where they can meet investors, mentors and others appropriate for their developmental stage, he added.

Once members or companies reach the point they are ready to fundraise, Brandjectory’s Premium Plan will help them put their best food forward by providing them access to a deeper insights and curated intelligence articles in Brandjectory’s Knowledge Base.

Members at this level also will have access to Brandjectory’s investor communications tools and best practice templates, an audit of their brand profile by Brandjectory experts and invitations to all Brandjectory events, including brand-investor networking sessions.

“We know that investors want quality leads and they want to know those brands that are ready to talk to them. And so, we want to make sure we are helping brands get there,”​ and that before the reach out to investors they have their numbers in order, know their offer and ask and have practiced pitching, Malengo said.

By segmenting founders and startups this way, Malengo said that Brandjectory can better curate connections that will lead to lasting relationships.

To ensure Brandjectory's services are attainable for companies at every level, the new platform's pricing is $179 per year for the Basic Plan, which is designed for brands that need fundamentals and information about fundraising, and $379 per year for the Premium Plan, which gives founders access to all the Brandjectory tools, full access to the entire Knowledge Base and exposure to investors after a Brandjectory Profile Audit.

More information about the platform and benefits for founders and investorscan be found at​.

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