News & Analysis on Food & Beverage Development & Technology
Live-stream shopping is emerging as a new frontier for food and beverage brands as homebound consumers during the pandemic looked for safe ways to discover products and stock their pantries and brands seek novel ways to tell their stories and drive trial...
Once considered a top priority for a food or beverage brand’s success, ‘winning at shelf’ is now only “somewhat important” as the ongoing coronavirus pandemic reshapes how consumers plan and shop for groceries and how manufacturers and retailers engage...
As Americans continue to stay at home during the coronavirus pandemic, they increasingly are living vicariously through social media influencers, many of whom have yet to raise their advertising rates to reflect their higher engagement – making them a...