Smucker’s better-than-expected Q2 underscores winning combo of higher prices, innovation, marketing

By Elizabeth Crawford

23-Nov-2021 Last updated on 23-Nov-2021 at 18:31 GMT

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Source: JM Smucker Co

The risks JM Smucker took as one of the first CPG companies to announce sweeping price increases in the face of inflation earlier this year are paying off as the company’s sales grew high single digits with “every business outperforming our expectations” in the second quarter, allowing it to raise its outlook for fiscal ’22, according to CEO Mark Smucker.

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