Startup Firebelly Tea hopes to reframe the old paradigm of ‘coffee or tea’ to expand the latter’s reach across consumers, dayparts

By Elizabeth Crawford

10-Jan-2022 Last updated on 10-Jan-2022 at 16:55 GMT

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Source: Firebelly Tea

After founding and building DavidsTea to a $200m business that went public in 2015 before leaving the company in 2016, David Segal is at it again with the launch of Firebelly Tea, which aims to make the category more modern, fun and accessible.

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