Oikos continues to defy yogurt stereotypes with Super Bowl ad showing different kinds of strength

By Elizabeth Crawford

02-Feb-2022 Last updated on 02-Feb-2022 at 21:53 GMT

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Source: Oikos

With a long history of bucking the restrictive stereotypes of who eats yogurt and why through product innovation, positioning and marketing, Danone North America’s Oikos continues to challenge conventions with a Super Bowl ad and complementary activations highlighting the strength-building benefits of its Triple Zero and Oikos Pro offerings.

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