Vita Coco co-founder: 'The overall coconut water category continues to show robust growth'

By Mary Ellen Shoup

12-May-2022 Last updated on 12-May-2022 at 20:51 GMT

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Photo Credit: Vita Coco

Vita Coco now commands a 50% share of the coconut water category and has grown household penetration of its brand to 11%, a strong indicator that consumer demand for coconut water remains elevated with plenty more runway, said Vita Coco co-founder and executive chairman Mike Kirban.

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