Is there a right way to eat a chocolate Easter bunny? Confectionery industry looks forward to a bumper weekend

As excitement for the holiday weekend extends to the rest of the candy aisle, the association’s recently-released 2023 State of Treating​ report reveals the Easter season continues to be a key moment for candy consumers, generating more than $5 billion in sales in 2022. This represents an increase of more than 9% over 2021, largely driven by consumer enthusiasm for seasonal confectionery gifting, the report finds.

“The Easter season is a welcome spot in the calendar year as people throughout the country seek out opportunities to celebrate with their friends, family and loved ones​,” said John Downs, NCA president and CEO. “Consumers are eager to incorporate chocolate and candy into their seasonal celebrations, especially as confectionery products remain an affordable luxury in challenging times​.”

In a fun fact gleaned from the survey, the NCA asked consumers ‘is there a right way to eat a chocolate Easter bunny?’ Most consumers said they eat the ears first (78%), while some signalled they eat chocolate bunnies’ feet first (17%) or tail first (5%).

To help consumers navigate the season, NCA’s Easter Central provides fun facts, tips for managing sugar intake and more Easter insights at AlwaysATreat.com/Easter.