As excitement for the holiday weekend extends to the rest of the candy aisle, the association’s recently-released 2023 State of Treating report reveals the Easter season continues to be a key moment for candy consumers, generating more than $5 billion in sales in 2022. This represents an increase of more than 9% over 2021, largely driven by consumer enthusiasm for seasonal confectionery gifting, the report finds.
“The Easter season is a welcome spot in the calendar year as people throughout the country seek out opportunities to celebrate with their friends, family and loved ones,” said John Downs, NCA president and CEO. “Consumers are eager to incorporate chocolate and candy into their seasonal celebrations, especially as confectionery products remain an affordable luxury in challenging times.”
In a fun fact gleaned from the survey, the NCA asked consumers ‘is there a right way to eat a chocolate Easter bunny?’ Most consumers said they eat the ears first (78%), while some signalled they eat chocolate bunnies’ feet first (17%) or tail first (5%).
To help consumers navigate the season, NCA’s Easter Central provides fun facts, tips for managing sugar intake and more Easter insights at AlwaysATreat.com/Easter.