IFT First

Beneo launches Orafti® β-Fit at IFT to support heart health, blood glucose management

By Elizabeth Crawford

01-Aug-2023 Last updated on 10-Aug-2023 at 20:44 GMT

Beneo-launches-Orafti-R-v-Fit-at-IFT-to-support-heart-health-blood-glucose-management.jpg

Source: Getty/ pawel.gaul (Getty Images)

Responding to rising consumer demand for functional foods that can help manage cholesterol and blood glucose response, ingredient supplier Beneo launched at IFT FIRST in Chicago last month a wholegrain barley flour that touts enough beta-glucans to justify attention-grabbing, front-of-pack FDA approved qualified heart health claims.

Related news

IFT FIRST: U.S. Soy demonstrates the versatility of soy ingredients in product formulations

01-Aug-2023

By Ryan Daily

Soy offers a host of functional benefits that meet consumer demand for better-for-you and plant-based products, making it ideal for a range of product applications, Jean Heggie, consultant for U.S. Soy, told FoodNavigator-USA at IFT FIRST.

Unbound Snacks wants to reposition walnuts as more than topping or baking inclusion

14-Jul-2023

By Elizabeth Crawford

When most Americans think of walnuts, if they think of them, they think of a topping for oatmeal or salads or an inclusion in baked goods, not as a standalone snack – but newcomer Unbound Snacks wants to change this with the launch of a line of brightly...

Consumer health and wellness shaped by ‘a desire for quality of life and longevity, resistance to the commercialization of wellness and inflation’

12-Apr-2023

By Deniz Ataman

Navigating a post-pandemic life has pushed consumers towards re-establishing their relationship with their overall health, including mental health, according to Hartman Group’s The Great Wellness Reset survey.