Sprouts Farmers Market’s health focus and ‘treasure hunt’ shopping experience delivers strong gains, consumer engagement

Source: Sprouts Farmers Market

Specialty retailer Sprouts Farmers Market continues to disprove early-naysayers who doubted the soundness of its pre-pandemic decision to pull back on price promotions to focus on consumers who will pay more for a higher-end “treasure hunt”-type shopping experience and higher-quality, healthier specialty items.