Fauxmosa, a non-alcoholic mimosa brand, is made from California wine grapes and flavored with juices commonly found in a traditional mimosa was shown during the Summer Fancy Food Show which took place June 25-27 in New York City. CEO and co-founder, Amanda Moore, explained how her own personal experience with mindful drinking inspired her to develop a clean-label driven non-alcoholic mimosa by mirroring the flavor of champagne without the mind-altering effects.
The alcohol alternatives category is growing – so who are the consumers driving the revolution? If brands want to succeed in the marketplace, they need to understand the complex variety of reasons consumers turn to the category.
Non-alcoholic beer, wine and spirits are growing in popularity in the US, reports Drizly: drawing on both consumer surveys and its own data. ‘Consumers are more than just sober curious, they’re going all in on the non-alcoholic category,” says the US...