MyFoodPlanit's app incorporates meal prep, planning, grocery shopping and macronutrient tracking, while using its AI feature to help users simplify their meal prep by suggesting personalized recipe recommendations.
Chapman described the app as an all-in-one-food tool that users can engage with “from the beginning of food or meal planning all the way through tracking and reaching nutrition goals.”
From his work with food blog and brand, 90/10 Nutrition, Chapman noticed that one of the primary struggles consumers have around eating healthy food is meal planning.
“It’s a struggle for a lot of people, because when you’re not [planning], you end up ordering take out and convenience foods and there’s a lot less healthy options in that world,” he said.
Through 90/10 Nutrition, Chapman began a subscription-based meal plan with a weekly PDF; however, it lacked personalization and macronutrient tracking.
“We had talked to a couple of platforms that were doing really well with the meal planning side…[of] organizing recipes, making a meal plan, making a shopping list…but the tracking side of things, what your macros were and how many calories you’re eating…that piece wasn’t there,” he explained.
“We never could find an all-in-one where you could organize recipes, make a meal plan, make a shopping list, then actually food diary track what you actually ate, including things that weren’t necessarily on your meal plan,” he added.
Users in the MyFoodPlanit app can interact with the app to create personalized meal plans and recipes with Orion. The recently added AI feature is connected to ChatGPT and a database of two million recipes that are purchased from another company that tags and categorizes (i.e. keto, low carb, under X calories, specific ingredient, etc.) recipes to fit users’ criteria.
Once users select recipes, the app uploads the ingredients from the list and populates it to Instacart for a seamless shopping experience.
As a long time player in the nutrition space, Chapman has worked with food bloggers and influencers whose recipes are often at risk of being copied without visiting their website and gaining web traffic.
To solve this, MyFoodPlanit is working to eventually offer a white-labeled process in the meal plan store for health, fitness and food professionals who are looking to create and sell their own meal prep plans to users, while offering them a percentage of profit as an affiliate.