Egglife Foods launches exclusive variety pack for Sam’s Club, expands club channel presence

By Deniz Ataman

- Last updated on GMT

Image source: Egglife Foods
Image source: Egglife Foods

Related tags Egg white Protein club channel

Egglife launched exclusively at Sam's Club a two-flavor variety pack that feature its original and sweet cinnamon wraps -- a strategy that allows the brand to expand in the club channel and “drive trial with new consumers at Sam’s Club locations nationwide,” David Kroll, CEO, Egglife Foods, told FoodNavigator-USA.

Available near the deli at Sam’s Club through Mar. 31 the variety pack “represents the latest milestone in the brand’s explosive growth trajectory to appeal to more health-conscious consumers and scale its product offerings to reach new and relevant audiences,” the company stated.

Each wrap is made with 95% cage-free egg whites and contains more than five grams of protein, less then one gram of carbs and 35 calories or less, aligning with consumers who are looking for alternatives to bread, wraps and tortillas that are gluten-free, dairy-free, diabetic, keto and Whole30 option, according to the company.

Echoing consumer sentiments around eating healthier at the beginning of the year, Kroll explained that the variety pack at Sam’s Club is part of “several strategies we are pursuing to get our product into the hands of new and relevant audiences as our rapid growth continues.”

Sam’s Club shoppers will also be able to sample both flavors in-store. Kroll added that the demos will allow the brand to “capture consumer response to this new variety pack to inform our distribution and brand visibility strategies moving forward.”

He continued, “This was the perfect time to extend our presence in the club channel and give existing Egglife fans a new variety pack at a great value and use this new product offering to drive trial with new consumers at Sam’s Club locations nationwide.”

Prior to Egglife’s expansion into the club channel, the brand announced an exclusive launch with ALDI which featured its Garden Salsa flavored wraps and existing SKUs in 2,000 stores across the country, further expanding its reach and contributing to its overall sales growth by creating “incrementality in the dairy category​,” the company previously told FoodNavigator-USA.



Related news

Related products

show more

Mastering taste challenges in good-for-you products

Mastering taste challenges in good-for-you products

Content provided by Symrise | 12-Sep-2023 | White Paper

When food and beverage manufacturers reduce sugar, salt, or fat and add fibers, minerals or vitamins, good-for-you products can suffer from undesirable...

Follow us


View more