General Mills reaches ‘transition point’ with digitization investments ready to pay off

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Source: Getty/Hiroshi Watanabe (Getty Images)

General Mills is ready to “unleash” the growth potential of its carefully constructed digital capabilities, including e-commerce, data-driven marketing and supply chain digitization, in which it has made “significant investments” over the past five years, CEO Jeff Harmening told investment analysts this week at the Consumer Analyst Group of New York meeting.