Natural Products Expo West

SkinnyDipped 'glows up' with new rebrand, upcoming nut butter launch

By Deniz Ataman

- Last updated on GMT

Source: D. Ataman
Source: D. Ataman

Related tags SkinnyDipped Nut butter Natural flavors

Sweet and salty better-for-you almond mix brand SkinnyDipped featured its latest snack flavors, upcoming nut butter line and brand redesign at Natural Products Expo West last month.

From its origins of “reinventing the traditional chocolate covered almonds,” SkinnyDipped continues borrowing culinary techniques, like adding cocoa powder to its chocolate almonds for a truffle finish, Val Griffith, founder, SkinnyDipped, told FoodNavigator-USA.

“That led to other innovations like moving into these other flavors like lemon and dusting our lemon nuts in a lemon powder … so one innovation opened the door to other innovations. … We were really guided by our principle of what tastes good … and what is good for you,” Griffith explained.

During the show, the company highlighted its latest nut mixes including its Salty + Sweet line in Vanilla Crunch Almond, Cinnamon Crunch Cashew and Maple Crunch Almond, made with natural flavors.

Expanding into almond butters with the same focus on tasty, healthy ingredients

While SkinnyDipped’s portfolio of convenient, bite-sized sweet and salty snacks have been its calling card since its beginnings more than a decade ago, the company is moving into nut butters with the same focus on tasty and healthy ingredients.

Launching this fall, SkinnyDipped will introduce its 16-ounce jars of almond butters in Lemon Bliss, Classic Almond and Maple Kiss flavors. Each jar contains 6 grams of protein and is made with natural flavors.

Closing its Series A, SkinnyDipped is 'glowing up' with a rebrand

The company closed its Series A round last September, which was a celebrity-led round from relationships it built over the years, including Post Malone and Amy Schumer, which sparked the rebranding initiative, Breezy Griffith, CEO and founder, SkinnyDipped explained.

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Source: SkinnyDipped

SkinnyDipped's new packaging features text inspired by “skinny dipping” with an aquatic font design designed by Matte Projects and SkinnyDipped’s graphic designer, Walker Howard.

The front of pack also features the company’s certifications, including FairTrade, Kosher and Non-GMO Project Verified – in addition to its new tagline, “Snack with No Strings Attached,” a nod towards consumers’ preferences for guilt-free snacking.

“After nearly a decade of growth, and on the heels of closing our Series A, we decided it was time for a SkinnyDipped glow up. Our logo now features a new signature wavy font, and our packaging maintains our iconic colors while giving them a bit of elevated gloss. All of this said, our product itself is not changing. We are still offering the same beloved flavors, just with a bold new look,” Griffith shared in a statement.

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