News & Analysis on Food & Beverage Development & Technology
Much like Gen X before them, Gen Z consumers have grown disillusioned with traditional marketing that over-promises and under-delivers, prompting energy drink brand OK Energy to take a more authentic—yet still playful—approach Evan Nied, CEO, OK Energy,...
Food and beverage companies – like startup Instant Hydration – increasingly rely on medical advisory boards and experts to validate their ingredient labels and offer transparency to progressively knowledgeable and skeptical consumers.
Ancient Drinks is taking its first major step beyond its direct-to-consumer roots and into retailers on the West Coast and the Southwest, including natural retailers Lassens and Good Earth Markets, as it tries to rewrite the sports drink branding...