News & Analysis on Food & Beverage Development & Technology
The waning days of summer bring a colorful lineup of food and beverage launches featuring bold purples and blues, along with nostalgic flavors that welcome the promise of cooler weather and seasonal partnerships that celebrate traditional fall activities.
The mega payout by Mars, Inc. for Kellanova is driven by the candy giant’s desire to expand its footprint in the fast-growing market for healthier snacks, which is underpinned by consumer preference that is shifting away from traditional packaged foods...
Kellanova is optimizing digital marketing through a test-and-learn approach, and leveraging AI capabilities to create assets more efficiently, Lauren Freedman Autry, senior director of integrated marketing and ecommerce at Kellanova, told FoodNavigator-USA.