Dave’s Killer Bread continues its expansion into the snack category with the launch of its Organic Snack Bites in sweet and savory flavor combinations.
The bites are made with organic nuts, seeds and grains (e.g. quinoa, pumpkin seeds, chia and almonds) in six flavors: Cinna Roll, PB & Chocolate, Honey Nut, Epic Everything, Toasted Garlic and Bold Buffalo. The bites are made without high fructose corn syrup, artificial flavors or ingredients.
The better-for-you brand, known for its Certified USDA Organic and Non-GMO Project Verified whole grain and seed breads, launched into the snack category with its Organic Snack bars and Amped-Up Protein bars in 2023 and 2024, respectively.
The debut of the Snack Bites is a strategic move to “expand our footprint into the better-for-you snacking space,” explained Danielle Benjamin, senior director of brand management, Flower Foods.
Flower Foods acquired Dave’s Killer Bread in 2015 for $275 million.
Dave’s took suggestions from its loyal fanbase, dubbed “BreadHeads,” to fine tune the flavors and textures of its snack line. The company also opted for a stand-up resealable pouch for “easy, mess-free, on-the-go snacking,” she said.
“This confirmation that people crave snacks with balanced nutrition and exceptional taste and texture led to the creation of Organic Snack Bites,” Benjamin added.
Along with snacking, the brand encourages consumers to use the snack bites as toppings for soups, salads, yogurt, parfait and ice cream, Benjamin noted.
Dave’s Snack Bites retail for $6.99 a bag and are available at Walmart, Walmart.com, Amazon and other grocery stores nationwide.
Easy-to-understand nutrition information takes center stage for food and beverage
Understanding macro-nutrient claims will be top priority for health-conscious consumers looking for convenient, nutritious options, according to a Mintel Global Food and Drink trend report.
Weight-loss medications, like Ozempic, are expected to reshape consumers’ perceptions around a food-as-medicine approach to eating to consuming foods with added functional ingredients that meet daily nutrient needs, per Mintel.
Consumer and industry scrutiny of ultra-processed foods also are expected to shift communication efforts around ingredients and manufacturing with more transparency, Mintel reports.
“The importance of getting the basic nutrition needed each day will be a widespread lesson that will exceed the reach and use of weight-loss drugs. Starting in 2025, brands must streamline their health claims to the critical nutrients they contain. Simplified claims that highlight protein, fiber, vitamins and mineral content will appeal to people who are using weight-loss drugs as well as the majority of consumers who define their diets based on their individual needs and how food makes them feel,” Mintel said.
