Natural Products Expo West will host nearly 150 first-time exhibitors, among thousands of other exhibitors March 4-7 in Anaheim, Calif., where brands, industry associations, investors and investors will meet to connect and drive partnerships in the natural products industry.
First timers Earthside Farms, manufacturer of naturally flavored nuts, and Blume Supply Inc., producer of superfood beverage powder blends, aim to meet prospective buyers and engage with the natural foods community, while learning how to stand out in a crowded market.
Earthside Farms plans to ‘amplify their message’ on clean-label snacking
For Earthside Farms, debuting at the show “is a pivotal moment” as the brand intends to “amplify their message” on mindful snacking, explained Azmina Panjwani, the company’s director of operations.
“Consumer demand for plant-based and organic foods is driven by key trends: no sugar added, functional nutrition, plant-based alternatives and indulgence without guilt. Snackers want clean-label options with minimal processing, which is why Earthside Farms uses only natural sweeteners and no preservatives,” she explained.
Earthside’s nut snacks include naturally flavored varieties like Banana Bread Walnuts, Coconut Caramel Cashews and Orange Ginger Almonds. The company will showcase its product lineup at booth #399A in Hall A.
“By participating in Expo West, we have the opportunity to connect with like-minded retailers, partners and consumers who share our passion for plant-based, no sugar added foods,” she said.
Attending Expo West is an opportunity to “further the conversation about how food can be both nutritious and delicious, while also driving awareness around the importance of ingredient transparency and better alternatives in the industry,” Panjwani added.
Natural Products Expo West Preview
This story is part of a special collection of articles previewing what to expect at Natural Products Expo West, including what booths and education sessions to check out and what trends to watch. The collection highlights new products and branding as well as strategic advice for long-term success. We also explore evolving market dynamics to help you make the most of your time in Anaheim, Calif.
Check out the full collection.
To receive future special editions via email, register for free for FoodNavigator-USA's newsletters. Find out more by clicking the yellow 'register' button at the top of our homepage or by visiting https://www.foodnavigator-usa.com/Info/Why-register/ .
Blume focuses on building retailer relationships
Blume has succeeded in retail with recent launches in Sprouts and Whole Foods Markets, and the company’s founder Karen Danudjaja intends to “bring that momentum and success to Expo” by connecting directly with new and existing consumers and retailers, she explained.
“Tasting is believing and getting face time with buyers is so rare as an emerging brand,” she said.
The company plans to showcase its SuperBelly gut-friendly and hydration beverage mixes in a new flavor: Mango Passionfruit at booth #5598A in Hall E. With mango being one of the brand’s most requested products from consumers, Blume intends to showcase the product front and center to prospective buyer as gut health continues to shape the functional and plant-based food market, Danudjaja said.
“SuperBelly sits right in between those two categories and is positioned to attract new customers to exciting and fast-moving sets of stores,” she said.
Danudjaja also said she hopes to garner new insights from the show to understand market drivers and consumer interest.
“It’s also important for us to have a pulse on new products, innovation, marketing strategies coming to market and expo is really a central hub for this. No better place for us to get a sense of what consumers and buyers are looking for,” she added.
