In this month’s special edition, ‘Dairy innovation,’ FoodNavigator-USA explores how technological and scientific advancements are revealing new benefits and by extension marketing opportunities for dairy.
For example, in a special edition of FoodNavigator-USA’s Soup-To-Nuts podcast, Chris Urban, vice president health & wellness partnerships at Dairy Management Inc., explains how emerging health benefits of dairy products and bioactive nutrients appeal to health-conscious consumer seeking physical and emotional support form the foods and beverages they choose.
Several brands across categories are capitalizing on dairy’s nutritional appeal to health-conscious consumers, including a trio of ultra-filtered milk brands and three protein-packed frozen desserts as shared stories this month by Jenna Troyli.
But function is not everything – decadence also drives dairy sales, as explained by Christine Stoddard in a profile of La Fermière.
Deputy Editor Deniz Ataman also explores how flavor and function come together to boost cheese sales.
Finally, several stories examine how new marketing campaigns are repositioning dairy and changing the way consumers perceive the segment.
Check out the details of these stories and more by clicking through on the headlines below, or if you are a FoodNavigator-USA subscriber, by checking your inbox for the special edition on Dairy Innovation.
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Dairy innovation
What is behind the uptick in milk consumption and dairy sales more broadly? – Dairy milk’s long winter may be ending with sales and units increasing for the first time in decades thanks to consumer demand for products that support their wellness goals and offer more nutritional bang for the buck
From stress to success: Inside Horizon Organic’s caregiver-centered campaign – Dairy manufacturer Horizon Organic turns a parental pain point into marketing power with an unexpected campaign that reassures caregivers and helps them celebrate milestones
California Milk Advisory Board targets health-minded snackers with ‘Snack for Real’ campaign – The campaign focuses on health, nostalgia and natural ingredients
Cheese is down but not out: Functional wellness and global flavors drive interest – Consumers are become more intentional in how they approach cheese, toggling between wellness-oriented uses and indulgent experiences.
Ultra-filtered milk is redefining dairy: Inside the strategies of Quest, Nurri and Pioneer Pastures – As consumers demand more protein, less sugar and better nutrition from their beverages, three disruptive brands are using ultra-filtration to reinvent milk – and reshape the dairy aisle
How high-protein frozen desserts are redefining indulgence and expanding the market – From cottage cheese blends to clean-label pints, new protein-packed ice cream and frozen dessert brands are turning indulgence into everyday fuel – and capturing a fast-growing health-conscious market
La Fermière milks its artisanal French roots to drive strong sales – A high-end yogurt brand focused on flavor, beauty and the eating experience bucks the tumbling yogurt category trends to grow sales upwards of 45%
