The partnership combines Icee’s heritage with No Cap’s modern wellness-focused positioning to expand the soda aisle to new consumers.
No Cap! Soda Pop, the zero-sugar, zero-calorie, zero-caffeine soda brand, partners with Icee’s slushee beverage to bring classic frozen flavors to the modern soda aisle. Launching nationally in Jan. 2026, the limited-time collaboration aims to appeal to both nostalgic fans of Icee and younger, health-conscious shoppers.
“The idea of the Icee partnership is to emphasize that we can make the modern soda category nostalgic by combining the zero calorie, zero caffeine, zero sugar, no artificial flavor or color No Cap formula, and mix that with a brand like Icee that is widely known and loved,” said Vincent Wilson, co-founder of No Cap Soda Pop.
By tapping into ICEE’s heritage, No Cap intends to translate childhood memories into a better-for-you soda experience. Wilson describes Icee as “a staple of a brand throughout my generation,” which inspired No Cap to create “excitement by bringing those iconic flavors to the next generation in a better-for-you soda form.”
“Modern nostalgia is something I am shooting to aim for by bringing in these exciting brands I loved as a kid myself, and turning them into additional better-for-you shoppers and consumers,” he added.
Expanding the modern soda aisle
No Cap sees functional, zero-sugar sodas as a way to broaden the soda category. Wilson noted that within the rapidly evolving soda aisle, major retailers and brands are investing in better-for-you options. “I truly believe modern soda is going to continue to evolve, and for it to do that, it has to include additional consumers and shoppers. That is exactly No Cap Soda Pop’s positioning: to include those incremental customers,” he said.
He pointed out that No Cap is creating soda for a new generation. “Not a single brand marketed or formulated in a way that spoke to myself, my generation, or the generation before me. No Cap Soda Pop is truly the first soda for the next-generation – from the marketing of youth active lifestyle to recognizable brand partnerships to even being the first in history to compliment the next-gen through having electrolytes," he said.
Appealing to a broad audience
While the collaboration targets Gen Z and Gen Alpha, Wilson emphasizes the products are for anyone looking for fun and flavor without compromise.
“The modern soda category has been for a gut health consumer for the last few years, and by having a partnership like No Cap x Icee, it allows the everyday shopper to see a soda that is truly modern nostalgic, want to try it out, love it, and then realize, ‘Oh dang, this is actually better for me too?’”
No Cap and Icee will offer 16-ounce cans alongside 7.5-ounce mini variety packs – including a core pack and rotating limited-time Icee flavors.
The partnership also signals a broader approach for No Cap in licensing and brand collaborations. “We are not trying to rewrite the rules, we are just bringing what has worked across the energy drink categories as well as others, to the modern soda category that No Cap lives in,” Wilson said.
