Oatly, Danone and Target are racing to stay ahead in a fast-evolving food and beverage sector, each tackling distinct challenges but united by a push to meet shifting consumer expectations
Oatly: Taste, creativity and sustainability
Oatly North America’s President Helge Weitz is doubling down on the brand’s mission is doubling down on the brand’s mission to reignite growth in the slumping plant-based milk category. The strategy centers on three pillars: taste, creativity and sustainability.
Oatly aims to differentiate through bold flavors and formats and inventive marketing while reinforcing its eco-conscious brand identity. The goal? Make plant-based milk exciting again and win back consumers who crave both flavor and purpose.
Read the full article here: Oatly’s strategy: Driving plant-based milk’s growth through taste, creativity and sustainability
Danone: Navigating the GLP-1 era
GLP-1 agonists are reshaping eating habits, and Danone is stepping up to answer a critical question: What should GLP-1 users eat? These medications often reduce appetite, creating new nutritional challenges around portion control, satiety and nutrient density.
Danone sees an opportunity to lead by developing products that meet these evolving needs and helping consumers maintain balanced diets, such as understanding how different proteins are digested in the body. It’s a proactive move that positions the company at the intersection of health, wellness and innovation.
Read the full article here: Danone tackles the big question for GLP-1 users: What should they eat?
Target: Betting on functional beverages
Meanwhile, Target is leaning into functional beverages to offset slipping sales and capture wellness-driven shoppers. From gut-friendly prebiotic sodas to clean-label energy drinks, the retailer is expanding its assortment in a category where health benefits meet convenience.
Functional beverages are booming, and Target’s strategy reflects a broader shift toward products that promise more than refreshment – they deliver added value for consumers seeking better-for-you options.
Read the full article here: Target leans on functional beverages to steady slipping sales
