International Delight is kicking off 2026 with a splashy, celebrity-driven partnership that channels Paris Hilton’s signature sparkle into three limited-edition coffee creamers and a cold foam – the latest move in the brand’s ongoing effort to connect with its audience on bold, culturally-appealing flavors.
The collaboration, which will be available nationwide in 2026, includes Raspberry Champagne Creamer, Sweet & Spicy Creamer and a Cotton Candy Cold Foam, pulls from Hilton’s “fabulous and celebratory lifestyle,” taps her “iconic ‘That’s hot’ catchphrase,” and leans into her sweet, pink-forward aesthetic, said Olivia Sanchez, SVP of creamers at Danone North America.
The brand has seen for years that both Gen Z and Millennials are turning to unique, expressive flavors that make coffee feel personal and playful, according to Sanchez.
“We know that Gen Z and Millennial consumers want to try new, unique flavors that turn plain coffee into a stage for personal expression and preferences,” she said.
Why Paris – and why now
International Delight’s limited-edition playbook has been rooted in fandom-driven launches with entertainment franchises like Bridgerton, Friends and Home Alone. But choosing Hilton signals a shift toward partnerships that tap cultural personalities rather than fictional universes.
“With our latest limited time offering in partnership with Paris Hilton, we tapped into the intersection of fun, flavor and nostalgia to bring this collaboration to life,” Sanchez said.
She pointed to Hilton’s cross-generational influence – “the OG influencer” who has since “expanded well beyond that role to become a DJ, a mom and an entrepreneur” – as especially resonant with Gen Z.
The brand also looked at how today’s coffee drinkers build their own beverages via TikTok and other social platforms. “We looked for a partner that not only matched our brand personality, but also someone that could drive conversation on social,” Sanchez said.
The flavors: Bold, playful and built for buzz
Each SKU reflects a piece of Hilton’s persona, according to Sanchez. “The Raspberry Champagne Coffee Creamer gives fans a taste of Paris’ fabulous and celebratory lifestyle,” while “the Sweet & Spicy Coffee Creamer brings her iconic ‘That’s hot’ catchphrase to life through flavor – literally. And, the Cotton Candy Cold Foam Creamer captures her distinctive aesthetic that’s nostalgic, sweet and unmistakably pink.”
The collaboration also gave International Delight room to chase flavor trends like “swicy” – the sweet-and-spicy fusion continuing to dominate social media.
“This was particularly exciting because we were able to bring this trend to life alongside a well-known ‘Paris-ism’ that her fans know her well for: ‘That’s hot!’” Sanchez said.
Behind the scenes, Hilton guided the creative vision and provided her personal coffee preferences, while International Delight’s R&D team translated that direction into technical formulations.
“This collaborative approach allows us to maintain authenticity to Paris’ brand while leveraging our deep understanding of creamer formulation and consumer preferences,” Sanchez said.
International Delight’s NPD strategy
International Delight’s innovation strategy hinges on balancing creativity with consumer-backed validation. Sanchez said the brand relies heavily on its R&D team to test bold flavor profiles before launch. The company is confident taking “calculated risks” because the data shows consumers are hungry for customization – a driver behind its “We Hate Plain Coffee, Too” campaign earlier this summer.
The approach is paying off. “Year over year, we’ve surpassed sales for our limited-edition offerings – from Friends to Bridgerton to Love is Blind,” Sanchez said. Its pop culture connections help pave the way for even bolder concepts and give retailers confidence to support new launches, according to the company.
What this means for Gen Z
The Hilton collaboration fits into International Delight’s larger goal of reaching younger coffee drinkers who experiment with flavors and recreate elaborate drinks at home.
“Finding a spokesperson like Paris is magic in a bottle (of creamer) – her passions and way of living resonate with Gen Z consumers, who embrace their whole selves,” Sanchez said.
Whether more celebrity-led flavors follow will depend on the right cultural partner. “If a future celebrity partner with similar influence can help us achieve this, it’s something we’ll continue to consider,” she said.
With this drop, International Delight continues pushing its core message: plain coffee is never the move. Or as Hilton herself put it in the launch PR, “Life is way too short to drink plain coffee… with these creamers and cold foam flavors… we can now turn every sip into party. Sliving!” (sliving = ‘slay’ and ‘living’)
