Archer Meat Snacks is accelerating its national expansion, securing a $100 million credit line from JPMorgan Chase to help fuel growth following the opening of its new manufacturing facility in November, the company said Wednesday.
The better-for-you meat snack maker also launched its “Stick to Real” advertising campaign last fall on Hulu, Disney+ and social media platforms to boost the company’s rapid sales growth, which hit 90% year over year in 2024.
“This credit facility from JPMorgan is an important milestone for our business as we enter our next stage of growth,” said Eugene Kang, CEO and founder of Archer Meat Snacks. “The increased flexibility allows us to invest in capacity, speed and execution as we meet surging demand and continue attracting new-to-category consumers.”
A bullseye for Archer
Archer’s growth reached 35.9%, as of the 24 weeks ending Nov. 30, far outpacing the 8.8% annual growth in the overall meat snacks category, the Los Angeles, Calif.-based company said.
Meanwhile, its meat stick sales were up 57.7% over the same 24-week period, helping to drive the 15.6% overall category growth and positioning Archer to eclipse $500 million in 2026 sales, the company said.
Archer scaling up
Archer’s meat snacks are available in a rapidly expanding network of more than 30,000 stores nationwide, the company said.
The company’s expanding national footprint is due in part to the opening of its new plant, which doubles its manufacturing capacity and enables the production of 36 million pounds of meat sticks annually, Archer said.
“Opening this facility in Los Angeles, the city that has been integral to our growth story, is a major milestone for Archer. This expansion ensures we can meet increased demand for our meat sticks, while also setting us up for long-term category leadership by investing in our own infrastructure,” Kang said last year. “This plant represents both the strength of our business today and our commitment to building for tomorrow.”
Stick format dominates in meat snacks
Meat sticks are the fastest-growing format in the global meat snacks category, with a projected compound annual growth rate of 7.09% from 2026 to 2031, according to Mordor Intelligence.
“Their growth is fueled by their portability, portion control and flexible placement in locations like offices,” according to the report. “The expansion of production facilities, such as Chomps’ new Missouri plant set to open in 2025, highlights the category’s momentum and increasing demand.”
Meat bars, sausages and nugget sales are also growing rapidly, according to Mordor, which attributed their popularity to consumer preference for high-protein products.
“These formats contribute to a diverse product range that keeps consumers interested and reduces the risk of losing market share to non-protein snack alternatives,” according to Mordor.
