Growing consumer demand for sustainably sourced food and beverage products is fueling a boom in products grown on regenerative farmland.
Despite lingering debate over a strict definition, early adopter Whole Foods Market notes the core of regenerative agriculture relies on “farming and grazing practices that improve soil, enhance biodiversity and increase carbon capture.”
Regenerative farming has led to a range of certification labels, including Regenerative Organic Certified, Regenified, Ecological Outcome Verified and others.
Those certifications and a rise in the marketing of regenerative farming have led to double-digit growth in the regenerative agriculture market, which reached $11.3 billion in 2025, according to data analytics firm Imarc Group.
With an estimated 11.5% compound annual growth rate, Imarc predicts the regenerative agriculture market to reach $31 billion by 2034.
“Consumers are increasingly concerned about environmental issues such as climate change, soil degradation and loss of biodiversity,” according to Imarc. “They seek products that are produced in environmentally friendly ways. Regenerative agriculture, with its focus on soil health, biodiversity and carbon sequestration, aligns well with these concerns.”
Consumers will see more regenerative agriculture products on the shelves, following the agreement from 40 global food and beverage manufacturers to support the Sustainable Agriculture Initiative’s Regenerating Together Program. The agreement, signed on May 19, provides a framework for standards for regenerative agriculture.
Products touting regenerative agriculture already are widely available and growing more common. Here are some of the most recent product launches.
Simpli pantry staples
Simpli built its reputation as a regenerative organic pantry brand, offering single-origin beans and legumes, grains, oils and spices.
The company launched a lineup of 10 new Regenerative Organic Certified (ROC) products in February, including four varieties of olive oil, along with beans, lentils and farro, a whole grain.
“Innovation isn’t just about new products. It’s about building a more resilient food system and making nutrient-dense Regenerative Organic Certified pantry staples more accessible through the ingredients people use every day,” the company said.
The launch also expands Simpli’s sourcing footprint with products coming for the first time from the United States, Mexico, Canada, Italy, Kenya and Ethiopia.
Tractor Beverage Co.
Tractor Beverage Co. was founded in 2014 to help farmers transition to regenerative organic farming.
The beverage maker has spent over a decade in foodservice, making a name for itself at popular fast-food restaurants like Chipotle. The company released its first canned drink, Haymaker, in early 2026 at Sprouts Farmers Market.
The apple cider beverage is available in Apricot Peach, Citrus Ginger, Dragon Berry and Passion Mango.
Simple Mills
Simple Mills jumped into the regenerative agriculture market in April with the launch of its first ROC products.
Oat Flour Cinnamon Swirl Muffin & Cake Mix and an Oat Flour Original Pancake & Waffle Mix aim to “make it easy for consumers to bake with Regenerative Organic Certified ingredients by reimagining nostalgic treats families already love,” the company said.
The lineup is also Simple Mills’ first oat-based products in the portfolio, the company said.
“Our first Regenerative Organic Certified Oat Flour Mixes represent a pivotal step in our mission to nourish people and the planet,” said Christina Skonberg, senior director of sustainability and mission at Simple Mills. “This launch is a major milestone in our work to turn a simple kitchen tradition into a powerful way to support farming practices designed to build soil health and human health. We’re reimagining these familiar baking rituals as meaningful ways for anyone to be part of a more resilient food system.”
Natural Grocers
Private label is beginning to enter the regenerative organic market with products like Natural Grocers’ Regenerative Organic Certified Pasture-Raised Eggs, which were launched in April.
Natural Grocers noted that the eggs meet industry-leading standards for soil health, animal welfare and farmworker fairness.
“The Regenerative Organic Certification sets a rigorous bar for how food is grown and produced, and we’re proud to bring that level of integrity to our private-label eggs,” said Raquel Isely, vice president of marketing at Natural Grocers. “By working with farmers who follow regenerative practices, we’re supporting healthier soil, better animal welfare, and a more resilient food system, while delivering the quality our customers expect.”
Yerba Madre
Yerba Madre continues innovating with its new lineup of yerba mate-based drinks released in February.
The beverage company’s Yerba Madre Traditional Air-Dried Loose Leaf, relaunched in 2025, was the first yerba mate loose leaf drink to receive Regenerative Organic Certified Gold status, the company said.
“For 30 years, our founders believed that building yerba mate the right way meant caring for the land, the people who grow it, and the future of the category,” said Ben Mand, CEO of Yerba Madre. “Regenerative Organic Certified and verified Shade-Grown standards are the foundation – but innovation is how that vision continues to grow. As we expand into new formats and flavors, we’re proving that progress, values and growth can move forward together.”
Regenerative agriculture is trending
FoodNavigator has tracked the renegenerative agriculture market as awareness of the market has grown. Check out our coverage of this market that is growing in double digits.
- 5/22/26 Mondelēz, Unilever, FrieslandCampina and others commit to regenerative agriculture acceleration - Forty of the world’s leading food companies have committed to accelerating regenerative agriculture across their supply chains.
- 5/22/26 Why Danone invests millions in regenerative agriculture - Regenerative agriculture is gathering pace – the vast majority of the top 100 food and beverage companies now invest in actions that align with this farming concept, according to FAIRR, an investor network that monitors the disclosures of major agri-food companies.
- 5/15/26 Regenerative agriculture’s core tensions unpacked - Regenerative agriculture has moved from niche to mainstream – but tensions around its definition, auditing and value continue to dominate the conversation. This concept of agriculture – which incorporates farm management practices that improve climate resilience and farming livelihoods – is being backed by the vast majority of the top 100 food companies.
- 5/22/26 ‘Regenerative agriculture is alpha to your bottom line’ - Regenerative agriculture is rapidly moving from a niche farming philosophy to a mainstream business strategy as food and beverage brands look to strengthen supply chains and meet climate-driven sustainability goals – but scaling beyond pilot programs remains complex, requiring reliable, profitable systems that can operate at commercial scale.
- 3/10/26 Regenerative Organic Certified emerges as one of food’s fastest-growing labels - As shoppers grow more concerned about chemical inputs, soil health and farm er welfare, they’re looking beyond traditional organic and embracing Regenerative Organic Certified, or ROC, which is becoming one of the fastest growing labels in food.
