Mars names new digital executive as growth strategy ramps up

Mars Snacking digital strategy overview

• Mars appoints Kemal Cetin as global CDIO from August 2026
• Cetin will lead digital data and technology strategy, accelerating business growth
• Mars is targeting faster decision-making and agility during Kellanova integration process
• Company investing in AI analytics and platforms to strengthen consumer engagement
• Strategy supports long-term sustainable growth across global snacking portfolio expansion

Mars, Incorporated, has announced the appointment of Kemal Cetin as global chief digital and information officer (CDIO), effective 3 August 2026.

Reporting to the global president of Mars Snacking, Cetin will sit on the Mars Snacking and Mars Digital Technologies leadership teams, and will oversee the company’s digital, data and technology agenda to accelerate business growth.

Who is Kemal Cetin?

With nearly 30-years experience in the industry, Cetin is a seasoned industry professional, with deep expertise and strategic insight. He joins Mars from FrieslandCampina where he served as global business and digital solutions officer. Prior to that, he held senior roles at major CPGs including Diageo, Coca Cola Enterprises, and Whirlpool.

“I am honored to join Mars Snacking as its new chief digital and information officer,” says Cetin. “Mars has a rich history of innovation and transformation to accelerate business growth. Together, we will advance the use of digital technologies, data, analytics and AI capabilities to drive sustainable growth and create lasting value for our consumers, customers, and Associates.”

“I’m delighted to welcome Kemal to Mars Snacking,” adds Andrew Clarke, global president of Mars Snacking. “His experience leading digital transformation and helping organisations grow makes him the right leader at an important moment for our business.”

Clarke goes on to say that Cetin will play a key role in helping Mars “move faster, make better decisions, and build for the future” as it integrates the newly-acquired Kellanova.

Mars growth strategy

This latest move reflects Mars’ wider growth ambitions as it continues to scale its global snacking business.

The confectionery and snacking giant is increasingly focused on building a more connected, data-driven organisation that can respond faster to changing consumer needs, strengthen brand performance, and unlock value across its portfolio.

Digital transformation is a central pillar of this strategy, supporting everything from supply chain resilience and innovation to personalised marketing and improved customer relationships.

As Mars integrates Kellanova and looks to drive long-term, sustainable growth, technology and data are expected to play a critical role in shaping the next phase of the company’s evolution.