Mars taps reality TV for experiential M&M’s push
Confectionery brands are ditching traditional ads for immersive experiences as culture‑led campaigns reshape how sweets engage shoppers
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Unilever McCormick deal under pressure as backlash builds
Unilever’s $40bn Foods deal with McCormick is facing mounting backlash as questions over strategy and valuation put the deal under pressure
Hershey’s profit surge masks deeper struggles
Hershey’s profits surge may look like a comeback, but rising prices, falling volumes and volatile cocoa costs reveal a more complex story
Nestlé and Danone: Baby food pouches under fire as microplastics found
Microplastics detected in Nestlé and Danone baby food pouches spark safety concerns
Wonka returns as Ferrero taps into experiential marketing boom
Ferrero is bringing Wonka back in bold new strategy – blending limited-edition treats, cross-category innovation and a major new Netflix partnership
Mars signals new era for confectionery with bold launches and digital focus
Mars redefines confectionery with innovative flavours, new formats and a digital-first shopping strategy
Big Food’s leadership crisis: Why CEOs are falling faster than ever
C-suite exits are mounting across Big Food, but behind the scandals lies a deeper performance and innovation problem
Unilever shaken by investor exit as McCormick deal unsettles shareholders
Unilever’s $40bn Foods merger with McCormick is facing mounting backlash, as shares slide and investors divest
Kraft Heinz split in doubt as weak performance blunts break-up case
With performance still lagging, Kraft Heinz’s paused split looks increasingly uncertain
Hershey’s bets on AI to power growth
From marketing spend to manufacturing and innovation, AI is quietly reshaping confectionery