For more than a century, T. Hasegawa has mad "Life Taste Better" through custom flavors and fragrances developed for the world's top food and beverage brands. T. Hasegawa is recognized around the world for its innovation and product differentiation, which builds its clients' product flavor to unparalleled standards. Through a passion for culinary creation and a strong faith in the power of aroma and taste, T. Hasegawa's flavor experts work to improve the way we experience food and beverages.
T. Hasegawa USA
Latest Content
Sizzling science: How flavor technology can save the plant-based protein category
Paid for and content provided by T. Hasegawa USA
The $1.25 billion plant-based proteins category is struggling, and it’s largely due to taste. How can flavor science help develop satisfying and authentic tasting options?
Turn up the heat (but make it sweet): How new technology is exciting the senses with sweet heat flavors
Paid for and content provided by T. Hasegawa USA
Sweet heat is one of the biggest food trends right now, fueled by younger consumers seeking exciting food experiences – how are new flavor technologies perfecting the unique blend of sweet and spicy?
Scooping-up savings: How ice cream manufacturers are leveraging flavor science to tackle rising production costs
Paid for and content provided by T. Hasegawa USA
Production costs in the ice cream and frozen treats industry are challenging US manufacturers but new flavor technologies are helping cut production costs without sacrificing indulgence.
Related Resources
Better Tasting Foods for a Plant-Based Diet
Introducing PLANTREACT™. T. Hasegawa is redefining plant-based flavor with PLANTREACT™, a natural, science-driven flavor technology designed to replicate the complex, savory taste of animal proteins in vegan foods.
Palate Predictions: Top Flavor Trends for 2024
As consumers seek increased value and experience from food and beverages, the industry relies on research to predict category trends. Studying trends that are shaping consumer patterns and predicting what the “next big thing” in food and beverage...
T. Hasegawa releases 2023 Flavor Trends Report
When it comes to flavor, 2023 promises more exciting experiences in food and beverage than ever before. Analyzing the “Now, Near and Next” of consumer trends, we’ve put together a comprehensive annual report identifying the latest consumer tastes and...