Archives for July 31, 2013

COTT BEVERAGES FOUNDER'S GRANDSON BEHIND BRAND

‘Next Generation’ Omega-3 sports drink set to hydrate America

The creator of a ‘next generation’ Omega-3 based sports water – developed with Cott Beverages scion Jeff Pencer – claims the drink’s hydration qualities make it unique in North America.

The seeds of innovation: Gum solution may cut bakery and snack topping waste, says TIC Gums

A new solution to improve the adherence of seeds and other toppings to bakery and snacks could cut waste by 70%, according to TIC Gums.

Functional teas are a real driver for Boomers: Marketing guru

Success with Boomers – people born from 1946 to 1964 – is dependent on tapping into what they know, with functional teas a particularly hot driver, says marketing guru Jeff Hilton.

Sensient rolls out cherry flavor range as consumers seek fruit varietals and flavor nuances

Sensient Flavors has launched a new line of natural and ‘true-to-type’ varietal cherry flavors.

DuPont launches new protein/fiber combo as nutrition bar demand soars

DuPont Nutrition & Health has launched a new soy nugget for nutrition bars, ticking the boxes of protein, fiber and crunch in one ingredient.

Energy drink companies put on defensive in Senate hearing on kid-targeted marketing

A Senate committee hearing on energy drinks marketing yesterday uncovered some skeletons in the advertising closets of three companies there as witnesses, suggesting some reexamination of practices is in order, one observer said.