‘Beautifully pure water’: Iceberg Water leverages majesty of Mother Nature
Iceberg Water – a premium bottled water sourced from icebergs – says the stark beauty of the natural phenomena will help market the brand as it grows.
Archives for November 12, 2015
Once Upon a Farm: In 3-5 years, every baby food section in the country will have a refrigerator
High-pressure-processing (HPP) – which gave birth to the super-premium juice category – will also play a disruptive role in the baby food market in the next five years, predict the founders of Once Upon a Farm, a new baby food brand in a pouch that will...
Solazyme to launch algae butter in early 2016: We’re offering a hard fat from a completely new source
Solazyme is aiming to launch the latest addition to its micro-algae-based ingredients portfolio in early 2016 - an algae butter - which it says could replace hard fats such as palm oil or partially hydrogenated oils in a variety of applications spanning...
Six shopping occasions driving digital purchases
While only a small portion of people currently buy food online, the expansion of digital shopping is eroding consumer loyalty to retailers – forcing them to rethink how best to approach consumers, according to an industry consultant.
Poultry and fish technology companies join forces
Two global technology firms that serve the poultry and fish processing industries have announced a co-operation agreement that will allow them to share and combine their products and expertise.
Former burger boss joins plant protein firm
The former CEO of McDonald’s Don Thompson has joined Beyond Meat, the US-based company which aims to replace animal protein with plant protein.
Study compares meat and poultry as protein sources
Beef has been compared with other meats and alternative sources of protein, in order to analyse the most efficient ways of feeding a growing population that wants more, and better, meat.
Avoid alienating consumers when going non-GMO by maintaining price & taste, says San-J
Becoming non-GMO certified can help brands attract new consumers and boost sales, but it also could alienate existing shoppers if manufacturers are not careful, cautions Asian sauce maker San-J.