
Vejii builds online shopping destination for plant-based products
Online plant-based retailer Vejii wants to create a destination where consumers can easily and quickly shop for plant-based products and brands.
News & Analysis on Food & Beverage Development & Technology

Online plant-based retailer Vejii wants to create a destination where consumers can easily and quickly shop for plant-based products and brands.

The CBD beverages space is not for the faint-hearted given the regulatory minefield brands have to navigate, but Isca is hoping to bring a more culinary twist to the nascent category with the assistance of British Michelin-starred Chef Michael Caines.

As concerns about cultural appropriation and misrepresentation bubble up alongside the push for social equity, food and beverage industry stakeholders are delicately navigating consumers’ sometimes-conflicting demands for authenticity and innovation.