Founders' Fundamentals
Preparing for retail: What CPG brands must know to succeed
CPG companies must focus on the three C’s (credibility, capability and cash) and the four P’s (product, packaging, positioning and pricing) to drive retail growth
Archives for March 5, 2025
How are spent grains and coffee addressing nutrition and taste?
Byproducts from grain and coffee could ease the cocoa shortage and meet growing demand for protein fortification
Closing the loop on packaging
One Step Closer’s Packaging Collaborative engages CPG brands and packaging providers to create a circular system with recyclable or compostable materials
Natural Products Expo West Preview
Cross-category co-branding collaboration could help hummus brand hit $50 million in sales
Ithaca Hummus expects a collaboration with olive oil brand Graza to fuel growth for the dip company seeking to crack $50 million in sales in 2025
Natural Products Expo West Preview
Meat company proclaims ‘proudly preservative free’ to address clean-label demand
Olli Salumeria’s rebrands to call attention to the preservative-free claim for its salamis
Natural Products Expo West Preview
First-time exhibitors focus on retail partnerships and trends at Expo West
As first time vendors, Earthside Farms and Blume will focus on developing new and existing retail relationships and identifying new trends to set themselves apart in the natural products market
Soup-To-Nuts Podcast
What is driving consumer interest in regenerative agriculture?
Consumer awareness and interest in regenerative agriculture is exponentially increasing - placing pressure on farmers, manufacturers and retailers to work together to boost supply
Natural Products Expo West Preview
Trends to watch at Expo West: From ‘modern alchemy’ to functional sips and snacks
More than 60,000 food and beverage industry insiders and entrepreneurs come together at Natural Products Expo West where new products and new trends will be unveiled
Natural Products Expo West Preview
Letter from the editor: Natural Products Expo West Preview
More than 60,000 natural and organic industry insiders will descend on Anaheim, Calif., this month to showcase new foods and beverages and vie for shelf space and funding