Mondelēz bets on collaborations as M&A costs climb
From Oreo x Reese’s to Biscoff tie-ups, partnerships are delivering the consumer buzz and sales lift that price cuts and big-ticket acquisitions no longer guarantee
All stories
Organic marketing campaign cuts through greenwashing and taps into MAHA priorities
OTA’s ‘Seal Makes it Simple’ campaign debuting in six regions clarifies USDA Organic’s multi-benefit value amid rising sustainability claims and the Trump administration’s non-regulatory approach to Make America Healthy Again
Startup Spotlight
Niche vs mainstream: Startup ReadyBar sees big potential in focused market
ReadyBar’s founder warns CPG startups against trying to be everything to everyone. His lesson: focus on a niche, like first responders, to build real traction
Retail competition heats up as restaurants expand into CPG
From frozen bagels to ready-to-heat fondue, restaurants are meeting consumers at home and crowding an already competitive grocery aisle
IFT FIRST 2025
Letter from the editor: IFT FIRST highlights
IFT FIRST revealed how industry and academia are racing to deliver safe, sustainable and consumer-friendly solutions in a rapidly shifting food landscape
Grocery sales hold strong for now, but impact from tariffs looms
As new tariffs take effect on food imports, retailers and brands face a delicate balance: sustaining consumer demand through promotions and brand loyalty while preparing for gradual price increases
Soup-To-Nuts Podcast
Pork rinds reimagined: Rudolph Foods on snack trends and brand growth
From blue-collar roots to fitness fans, VP Mark Singleton explains how the family-owned brand innovates to stay relevant and offers tips for new founders
Leaked MAHA draft promotes deregulation and voluntary compliance
Critics warn the Trump administration’s deregulatory approach and preference for voluntary change, reflected in the second draft of t Make America Healthy Again report, could make America ‘sicker, hungrier and more at risk from unsafe food
Personalized marketing just got easier: AI-powered identity resolution blends deterministic and probabilistic matching
Hightouch’s new AI-powered identity resolution service lets marketers ‘toggle’ confidence levels for more precise or broader reach – all within their own data warehouse
More trips, tighter budgets: How is inflation influencing grocery shoppers?
Circana sales data from July reveals US consumers are buying groceries more often, but where they shop and what they buy is shifting – with winners and losers emerging across bakery, protein and frozen