Pearly is the Editor of FoodNavigator-Asia. She covers industry news from regulations and market trends to business updates and new product innovations, in addition to producing and hosting the title’s regular multimedia features and events, including video series, industry deep dives and webinars. She also has experience in various B2B titles covering the F&B, science, biotech and healthcare sectors.

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3 make or break factors for Asian brands in the West

ThaiFex-Anuga Asia 2026

3 make or break factors for Asian brands in the West

By Pearly Neo

The western world is home to many of the world’s most established food brands, so what strategies can Asian brands use to crack desirable markets like Europe or the US?