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 Latest consumer trends & market trends, from gluten-free to single-serve coffee


How big is the gluten-free market? What percentage of coffee is now sold in a K-Cup? How are food brands using social media to engage with consumers? Stay up speed with the latest consumer trends and market developments here.

Herbal infusion Wanku offers functional benefits for consumers and producers

The Andean herbal infused beverage Wanku combines the functional health benefits of kombucha with the refreshing flavor of the increasingly popular plant-based waters and none of the downsides of the...

Industry players outline their wish lists for ‘NAFTA 2.0’ and express anxiety about renegotiation

While most agricultural industry leaders gathered on Capitol Hill yesterday urged lawmakers and the current administration to tread lightly when it comes to renegotiating the North American Free Trade Agreement,...

News in brief

Amazon's US grocery sales surged 50% to $420m in Q2; perishables up 110%

As a percentage of the overall grocery retail market, Amazon’s $420m in Q2 grocery sales in the US is pretty small fry. But its 50% year-on-year growth is making the...

What does Blue Apron’s roller-coaster stock price mean for the meal kit category’s future?

In an about-face, Blue Apron’s stock is surging on the strength of positive investor ratings published earlier this week, but the meal kit company’s initial rocky start in public trading...

UrthBox shopping spree continues consolidation in subscription snack segment

With the acquisition of three competitors, healthy snack subscription box company UrthBox hopes to better shine a light on organic and natural brands that otherwise may be caught in the...

New qualified health claim for macadamia nuts shows FDA’s evolving stance on dietary fat

FDA’s decision to greenlight a qualified health claim connecting macadamia nuts to the reduced risk of heart disease despite the ingredient’s saturated fat content suggests the agency may give manufacturers...

Social aspects of grilling create year-round marketing opportunities for brands, retailers, Acosta finds

For many Americans grilling is more than a means to put dinner on the table – it is a way to celebrate special occasions and everyday joys with friends, family...

Lidl’s US business model will evolve, says Bernstein: ‘Aldi prices with Harris Teeter service and quality is not sustainable’

“Lidl will be a very real threat for small scale grocers that lack differentiation or operational efficiencies," predict analysts at Bernstein. However, its success in the US “is by no...

As soda sales fall, kombucha rises

Tumbling soda sales have opened the door to the mainstream market for a variety of functional beverages that were previously relegated to the natural channel, including kombuncha sales of which,...

Guiding Stars could give retailers competitive edge as more shoppers look for healthy options

Using a novel nutrition rating system, such as Guiding Stars, could give retailers and food service chains a competitive edge by creating the perception they offer more of the healthy,...

The top 10 US bread suppliers in 2017: Rising sales for Aryzta, Bimbo and Flowers

US fresh bread value sales have flat-lined so far in 2017, but there are some rising stars, IRI data for the 52 weeks, ending June 11, 2017 shows.

News in brief

Krave launches first-ever nationally televised ad campaigns

Artisanal jerky brand KRAVE launched its first ever televised national ad campaign this week, a testament to how the brand, and the category, has matured.

What Amazon’s meal kit service means to category’s future and competition with grocery retailers

There’s a very likely chance that Amazon will come to dominate the meal kit category, according to market research analyst Howard Waxman at Packaged Facts.


Koia ‘positioned to become category leader’ in plant-based beverages with $7.5m investment

Koia, a refrigerated RTD plant-based protein beverage company, has secured a $7.5m funding round led by private investment firm KarpReilly and existing investor AccelFoods.

The ready meal category is ripe for growth and likely will pull consumers from meal kits and frozen

The ready meal category in the US is set to explode in part as a natural evolution of the meal kit craze that taught consumers how to cook healthy, fresh...

General Mills wins fight to label Nature Valley granola bars as ‘natural’

General Mills has won a lawsuit alleging its Nature Valley granola bars cannot be labelled “100% natural” as they purportedly contain traces of herbicide.

Coca-Cola enters meal kit market with Chef’d partnership: ‘Beverages are an integral part of the meal occasion’

As consumers continue to seek new flavors and experiences, Coca-Cola is exploring the booming US meal kit market in a new partnership with Chef’d that offers co-branded meal kits with...

The future of grocerants? Deliveries, humanoids and a good dose of life-hacking, says supermarket guru

Amazon's increased penetration into the grocery sphere will mean computer wizards, molecular biologists and sustainability experts will be developing ultra-intelligent grocerants of the future, predicts 'supermarket guru' Phil Lempert.

Bonafide Provisions expands the reach and appeal of bone broth with Drinkable Veggies

As recently as two years ago, bone broth was virtually unheard of by the masses, but now it is seemingly everywhere with newcomers crowding the category and pushing early players...

Trade groups sue to block New York City from enforcing menu labeling ahead of FDA

Leading trade groups for the retailer and food service industries are suing New York City to stop inspectors from holding their members responsible for posting calorie counts for prepared “restaurant-type...

Emerging ice cream trends reveal sophistication, portion control and allergy-friendly

As the summer days heat up, so is the market for frozen desserts, including dairy- and nut-free options, high-protein ice creams, ice cream sandwiches, ice pops and indulgent flavors specially...

Break The Cup coffee breaks the mold by creating a new animal-free fermentation process

The thought of fermenting coffee beans by feeding them to small cat-like civits or large elephants only to collect them again at the other end of the digestive process sounded...

Brands risk becoming ‘invisible’ in the grocerant boom, warns supermarket guru

Consumer packaged goods (CPG) brands have a tough road ahead with the boom in grocerants, but they can survive with some clever collaboration and product re-thinks, says 'supermarket guru' Phil...

Researchers answer whether a low-fat or low-carb diet is more successful for weight loss

The long-raging debate over whether cutting carbs or cutting fat is a better way lose weight is a false dichotomy, according to new research published in the American Journal of...

IFT 2017

Protein yet to plateau in chocolate confectionery, says Barry Callebaut

Barry Callebaut has expanded its protein product portfolio by launching its FortiPro brand, a chocolate coating that contains 15% to 20% protein per serving. 

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