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 Latest consumer trends & market trends, from gluten-free to single-serve coffee

Markets

How big is the gluten-free market? What percentage of coffee is now sold in a K-Cup? How are food brands using social media to engage with consumers? Stay up speed with the latest consumer trends and market developments here.

Guilty verdict in 5-hour counterfeiting case seen as potent deterrent

The guilty verdict handed down this week in the 5-hour Energy product counterfeiting case is a milestone within the nutritional products sphere that could serve an important deterrent function, said...

Demographics don't provide easy answers to GMO debate, says Pew Research Center

Pew Research Center: The GMO debate is hugely polarizing, but the divide ‘does not fall along familiar political fault lines’

Think anti-GMO sentiment is primarily the preserve of white college educated liberals? Think again, says Pew Research Center, which has just conducted a consumer survey suggesting that attitudes on GMOs,...

Transparent labeling could boost sales, consumer loyalty, Label Insight survey finds

Providing transparent, accurate information about products that go beyond what is legally required can boost sales, market share and consumer loyalty, suggests new research by Label Insight.

Will 2017 be the year of personalized nutrition?

A new report published by New Nutrition Business names 'Personalization' as one of the key nutrition and health trends for next year.

Elevate and expand deli options to drive foot traffic, sales storewide, FMI study says

While the freshly prepared deli category already generates a whopping $24 billion annually, it currently is achieving a fraction of its potential, suggests new research from the Food Marketing Institute.

Four flavor trends for 2017 speak to complexity and comfort, Comax predicts

Change, whether good or bad,can be disquieting and push people toward the familiar, as likely will be the case for food and flavors in American in 2017 as a new...

Online grocery sales surge 55% in two years on success of different strategies

Charging a fee to deliver food and beverages ordered online is a double-edged sword that can boost basket size but also reduce reorder rates, suggests new research from 1010data Market...

Paleo certification requests have doubled annually, scheme embraced by 'household names,' says Paleo Foundation

Demand for Paleo-certified products are on the rise. But is the diet - and the certification scheme - based on sound science? We chat with Paleo's critics and proponents to...

6 steps companies can take to “do good” and expand their appeal to modern consumers

Modern Americans expect much more from food companies today than they did in the past -- now not only do they want food that is better for them, but they...

Malted milk helps startup root cookies in nostalgia & be on cutting edge of current trends

The founders of startup Malt Shop Cookies are hoping to jumpstart their new ecommerce business by launching on Cyber Monday the online sale of their line of malted milk cookies...

More farm-related claims to appear on pack, Innova Market Insights forecasts

Now that clean label has moved on from being a trend to becoming “the new rules of the game,” Innova Market Insights predicts more brands will rely on 'farm to...

Another study associating saturated fat with heart disease prompts calls for healthier dietary patterns

The question of whether butter, as a stand-in for saturated fat, “is back” and safe to eat in large amounts or not is a false and distracting dichotomy in the...

Consumers seek ‘low-sugar’ claims, but remain confused & distrustful of nutrition labeling

Too much sugar remains a top consumer concern, but confusion about how to read product labels and general distrust of their accuracy means many Americans are at a loss as...

New Pop sets itself apart in crowded RTE popcorn category by offering first ‘skinless’ option

Already recognized by many as the epitome of a convenient and better-for-you snack, ready-to-eat popcorn is about to become even healthier and easier to enjoy, claim the founders of New...

Rabobank says world dairy trade still has issues

Rabobank says that the trade in dairy products has suffered some big blows in the past three years, and that there are still challenges ahead.

Premiumization leads the way in global coffee market, including instant coffee category

Valued at $28bn globally and expected to grow another $8.3bn by 2020, according to Euromonitor, the instant coffee market is taking developing areas of the world by storm but not...

Six culinary and cultural trends changing the shape of Thanksgiving in 2016

Aside from the inevitable topic of 2016 US politics, what else can we expect at dining tables this Thanksgiving? From meal kit dishes to non-traditional Thanksgiving fare, we’ve collected some...

Pure Growth Organic seeks to make organic accessible & acceptable to children

Rightly or wrongly, organic snacks often are stereotyped as “esoteric” products that sacrifice flavor and fun for nutrition and are “hard on the wallet” compared to their conventional counterparts, according...

Pulse Innovation Forum highlights: Introducing lupini beans, and do we need a ‘Got Milk?’ style campaign for pulses?

From terminology (do US consumers get the word ‘pulses’?), to positioning (what are the key selling points?), and how to deal with flatulence questions, the recent FoodNavigator-USA Pulse Innovation Forum...

NOSB votes to keep ‘GMO 2.0’ techniques out of organic

To protect organic crops and products form the “incursion” of rapidly developing genetic engineering, the National Organic Standards Board voted last week to recommend USDA expand and strengthen the definitions...

Kombucha and fermented beverages category grew 32% in year to October 2, says SPINS

Brew Dr Kombucha poised for growth as fermented trend gains momentum

According to SPINS data*, retail sales of refrigerated kombucha and fermented beverages** surged 32% to $375.4m (natural, specialty, conventional multi-outlet) in the year to October 2, but with household penetration still very low,...

Consumers feel more connected to retailers that reflect their communities, C Space survey finds

Offering a small selection of locally produced food and beverages is no longer enough to set retailers apart -- now the entire store needs to reflect the community it serves...

Americans' desire for international food remains strong despite rising nationalism

A renewed nationalism by a vocal portion of the US population, fueled by Trump’s presidential campaign and victory, likely will not dampen consumers’ desire for international flavors and dishes, according...

NOSB’s vote to delist carrageenan viewed as ‘dangerous precedent,’ restrictive

The National Organic Review Board’s decision Thursday to remove carrageenan from the list of allowable non-organic ingredients in organic products will limit consumers’ organic options, result in inferior products and...

Soup-To-Nuts Podcast

Soup-To-Nuts Podcast: Expanding cranberries’ appeal beyond the holidays & to a new generation

For most Americans cranberry sauce is a Thanksgiving staple, but it isn’t the dish everyone clamors for -- which the fruit’s industry stakeholders hope to change with aggressive marketing campaigns,...

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