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 Latest consumer trends & market trends, from gluten-free to single-serve coffee

Markets

How big is the gluten-free market? What percentage of coffee is now sold in a K-Cup? How are food brands using social media to engage with consumers? Stay up speed with the latest consumer trends and market developments here.

Food Vision 2015 programme unveiled

The Food Vision 2015 programme centres on the theme of responsible innovation, and includes parallel sessions on food and nutrition for the first time.

Latest trends on beverages, gluten-free, clean-label, snacks

What is coming up on FoodNavigator-USA’s events calendar? From protein to non-GMO and Food Vision

From the perils of putting ‘all-natural’ on your label to what beverage execs really think about plummeting sales of diet soda, FoodNavigator-USA’s online discussion forums and face to face events...

Sugar intakes 'decreasing' or 'stable' globally, report finds

Dietary sugars intakes are decreasing or stable in most countries, according to a data review of ten European countries, Australia, New Zealand and the US.

Convenience stores emerge as health food destination

More consumers are seeking healthy foods and beverages at convenience stores, creating an opportunity in a previously often overlooked channel for manufacturers of these products to expand their reach, according...

From salted satsuma to Falernum: Sensient Flavors unveils its 2015 flavor trends forecast

Trendwatchers at Sensient Flavors have identified eight up-and-coming flavor trends for 2015 using the company's proprietary ‘Trends to Taste’ program, a predictive process that filters trends from the broad, consumer, macro...

One week to go! Join us at the Beverage Innovation Summit on February 4

Will Pepsi True & Coca-Cola Life revitalize the cola market, or are today’s more demanding and sophisticated consumers looking for more than refreshment and ‘no-artificial’ claims from their beverage calories...

Heartland Chia creates new opportunity for farmers, manufacturers with first-ever U.S. grown chia

Thanks to traditional plant breeding techniques, a fourth generation farmer in Kentucky is successfully growing chia in the U.S. for the first time – creating a new valuable crop opportunity...

Rebranding meat jerky as health food drives sales as category nears saturation, IBISWorld reports

The meat jerky industry is growing steadily thanks to innovative flavors, new all-natural options and an intentional repositioning of the food as a source of healthy, lean protein, market research...

SPECIAL FEATURE: So Soylent secures $20m… Money well spent?

While uncharitable observers have described Soylent as “only slightly more appealing than an IV bag”, news that the LA-based food substitute firm has just secured $20m in funding and is...

Does the edible bugs trend have the legs to succeed?

Not a week goes by without media headlines talking about the potential of insects to help feed the world. But where does that potential really lie?

Risk of developing celiac does not hinge on when infants first try gluten, study finds

When infants first eat gluten does not appear to influence whether they are diagnosed with celiac disease, but their socioeconomic status likely does, according to two recently published studies. 

Private label penetration rates have not budged since 2011

CPG industry sales trends are ‘stagnant’, with dollar sales growth being largely driven by price increases, says IRI

Dollar sales of foods and beverages edged up a modest 2.1% to $470bn in the US retail market in 2014, but unit sales (an indication of volumes) were pretty flat...

Suja Juice predicts revenues of $70-80m in 2015 as super-premium juice category explodes

There is room for new players in the burgeoning super-premium juice category, but the barriers to entry are pretty high, says San Diego-based Suja Juice, which exploded onto the scene...

Technology is reshaping how consumers buy food in 2015, Euromontior predicts

Technology is reshaping how consumers discover, evaluate and select food – creating dichotomies to which manufacturers must adapt their marketing and product positioning, a recently released white paper  evaluating consumer trends in...

Sales of gluten-free products continue to grow double digits on quality, selection

Improving the quality and selection of gluten-free foods available in mainstream channels will help sales in the category grow nearly 1.5 times through 2019, according to market analysis by Packaged Facts. 

Chao Slices promise to revolutionize vegan cheese as a “real” food

Field Roast Grain Meat Co. expands its portfolio into the retail vegan cheese category with the Jan. 1 launch of Chao Slices, which it claims are “revolutionary” because they do...

Three Happy Cows: The party isn’t over for Greek yogurt; but the category is maturing

Are Americans falling out of love with Greek yogurt? No, says Three Happy Cows director of marketing Brian Twomey. But growth is slowing and space allocation in some stores is...

Updating packaging can help shelf-stable foods tap into wellness trend

Minor changes in how packaged foods are presented could help them reclaim sales lost when consumers began favoring fresh and less-processed foods that they perceive as healthier and closer to...

Health Beverage Innovation

Pok Pok Som drinking vinegar offers a soda alternative, but has a few hurdles to overcome

The rising popularity of drinking vinegar available in a wide variety of bold flavors could give soda a run for some of its money by tapping into consumer interest in...

Q4 cocoa grind analysis

Recoiling at chocolate price hikes? Cocoa grind slumps in developed markets

Weak fourth quarter cocoa grinds in developed markets suggest that consumers have reacted negatively to wholesale chocolate price hikes from the major brands, according to an analyst.

US sales of ready to eat popcorn grew 25% to an estimated $750m in 2014

The 'astounding' reinvention of popcorn as "Millennial friendly, cool and healthy”

“Tired brands and off-trend categories should take inspiration from the astonishing turnaround in the fortunes of popcorn,” according to a new report from Rabobank International, which reveals that US sales of...

Nutrition and health bars expand market share by tying into wellness, athleticism

Nutrition and health bars are stealing market share from the category leading snack and cereal bars in part because they tie into the health and wellness trend dominating many consumers’...

Peeled Snacks: If you don’t take time to understand retail buyers, why should they take time to understand you?

The natural channel: ‘An utter pain to sell to, but the exposure it can give your brand is huge’

Which retail channel is right for your brand? Natural? Club? Convenience? And once you’ve jumped through all the buyers’ hoops, will you still be able to make any money? It...

Health benefits of chocolate bars directly correlates with percentage of cocoa

Companies hoping to appeal to consumers interested in the heart health benefits of dark chocolate now have another marketing tool at their disposal: the percentage of cocoa labeled on their...

Local claims are rising star as sun sets on organic claims

New consumers continue to enter the organic category for the first time, but the health halo cast by the US Department of Agriculture’s certification is dimming as it becomes more...