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 Latest consumer trends & market trends, from gluten-free to single-serve coffee

Markets

How big is the gluten-free market? What percentage of coffee is now sold in a K-Cup? How are food brands using social media to engage with consumers? Stay up speed with the latest consumer trends and market developments here.

News in brief

Breakfast in America: Goodbye cold cereal, hello hot cereal, breakfast sandwiches

As we head into the weekend, here are some facts and figures on what Americans eat for breakfast compiled by Nielsen:

Big interview: Joseph Montgomery III, CEO of Agro Innova

Suavva taps ‘unexploited’ part of the cacao fruit: the pulp

A long beloved refreshment for cacao plantation workers—albeit previously underused part of the cacao fruit—the nutritional powerhouse cacao pulp is making its way to US supermarket shelves in smoothie form....

Chasing umami: the rise and rise of fermented food

At the intersection of consumers’ growing interest in bold, spicy flavors, health and a desire to expand their horizons through food, fermented foods have re-entered the spotlight owing to their...

WhiteWave pulling carrageenan from Silk, Horizon

Citing mounting consumer pressure, WhiteWave Foods says it will remove carrageenan from its Silk and Horizon brands.

Natural vs organic: What’s the difference, and do shoppers care?

How clean is your label, and who decides - plaintiff's attorneys or Whole Foods Market? Are ‘all-natural’ claims still resonating with consumers or are other on-pack cues more important? And...

Special edition: Natural & Clean Label Trends

Slowdown in natural claims ‘inevitable’, say market researchers

Natural claims on food and beverage products appear to be leveling off, according to recent product launch data from market research firms Datamonitor and Mintel. 

All-natural snacking trend is starting to falter, says Datamonitor

The all-natural snack phenomenon has peaked in developed markets, faltering under a raft of lawsuits, says a Datamonitor Consumer analyst.

Gallup: Americans still avoid fat over carbs; RD says still too much federal emphasis on low fat

Nearly twice as many Americans say they are actively trying to avoid fat in their diet (56%) as those who say they’re actively avoiding carbohydrates (29%), according to a Gallup...

News in brief

Dollar General trumps Dollar Tree bid with $9.7bn offer to acquire Family Dollar

Dollar General has made a $78.50 per share cash offer to buy Family Dollar, trumping a $74.50/share offer made by Dollar Tree last month.

Chia kill step crucial, says Glanbia: Raw seed benefits don’t mean anything if it's not safe

Given the recent concerns surrounding safe supply of chia seed coupled with rising consumer demand for minimally processed ingredients, Anne Brown, general manager of Glanbia Nutritionals’ Next Generation Grains processor,...

First half of 2014 brings record sales of RSPO Certified Sustainable Palm Oil

Demand for the sustainable oil is rising faster than supply for the first time as total sales of Certified Sustainable Palm Oil (CSPO) reach more than 2.4 million metric tonnes (MT).

Coca-Cola partnership with Monster Beverage a "huge win" for both companies, say analysts

Taking a significant minority stake in Monster Beverage Corp rather than launching a full-scale takeover is a smart move on Coca-Cola’s part, boosting its participation in one of the beverage...

Breaking news

Coca-Cola enters strategic partnership with Monster Beverage Corp

Coca-Cola and Monster Beverage Corp have entered into a strategic partnership which will see Monster assume control of Coke’s energy brands and Coke assume control of Monster’s non-energy brands. Coca-Cola...

Gourmet salad bowls include kale, beans, nuts, seeds, ancient grains, edamame...

Protein craze hits bagged salad market; gourmet offerings lure higher-spending shoppers, says Packaged Facts

Retailers that offer an attractive packaged salad range are more likely to attract high-spending ‘foodies’ to their stores, says Packaged Facts, citing data showing that bagged salad shoppers are much...

COMMODITY REPORTS: USDA

USDA forecasts record global wheat crop

The USDA has said global wheat supplies for 2014/15 will hit record highs, which is good news for stability but quality will be critical for industry, says an analyst.

Interview with John Eldridge, 30-year CPG industry vet and Guiding Stars strategy consultant

Don’t underestimate Millennials’ influence on the consumer landscape

As the largest generation since the Baby Boomers, Millennials are no doubt leaving their mark on the way we as a society shop for and consume food. 

Five questions for Hampton Creek CEO Josh Tetrick

Just Mayo Walmart deal just another step in 'making food better': Hampton Creek CEO

It’s been a busy summer for Hampton Creek. After just six months on the market and $30mn raised in funding from the likes of Bill Gates and Yahoo cofounder Jerry...

News in brief

Almond milk accounts for almost 70% of sales in plant-based beverage category, says WhiteWave Foods

Almond milk now accounts for almost 70% of sales in the US plant-based beverage category compared with 55% this time last year, says WhiteWave Foods.

News in brief

78% of new US popcorn launches are on a 'health' platform of some kind, says Innova

Almost eight out of 10 popcorn products launched in the US in the 12 months to June 2014 were on a 'health' platform of some kind, according to Innova Market Insights.

Keurig Q3 bolstered by K-cup sales; revenues fall short

Keurig Green Mountain said fiscal third-quarter earnings rose 33% on strong sales of coffee machines and K-cup coffee pods, but revenues failed to meet Wall Street’s expectations.

Latest trends on beverages, gluten-free, clean-label, snacks

What is coming up on FoodNavigator-USA’s online events calendar? From protein to natural claims, non-GMO and dairy innovation

From the perils of putting ‘all-natural’ on your label to what beverage execs really think about plummeting sales of diet soda, FoodNavigator-USA’s online discussion forums tackle some of the hottest...

Big interview: Robin White, co-founder of Single Cup Coffee

Single Cup Coffee founder: 'When one company has a virtual monopoly, it creates a vacuum for variety'

Two longtime coffee industry veterans who took part in the launch of Keurig K-cups in the late 1990s and watched the subsequent meteoric rise of single-cup coffee brewing say they...

Breaking News

Russia steps up food fight: Official ban on food imports signed by Russian PM

The Russian Prime Minister Dmitry Medvedev has announced a complete ban on the import of beef, pork, fruit, poultry, cheeses and milk from the EU, US, Australia, Canada and Norway,...

iTi: 15% of coconut waters mislabeled; let’s level the playing field

Bulk coconut importer iTi Tropicals claims that about 15% of the coconut water sold in the US is tainted with unlabeled added sugar, and the firm is calling on retailers and...

We eat alone half the time, says NPD Group

More than half of eating and drinking occasions now occur when consumers are alone, as US consumption behavior has become more individualized compared to previous generations, according to market research...

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