Beverage

Zurvita blends brain health, energy benefits with instant coffee drink

Zurvita blends brain health, energy benefits with instant coffee drink

By Ryan Daily

Plant-based company Zurvita is blending the energy-boosting properties of coffee with functional brain health benefits in its latest instant coffee Zurge, as the brand looks to expand its presence in both these categories, Ideneth Vega, SVP of strategy,...

Health-Ade CMO says kombucha “is here to stay,” ready for growth

Health-Ade CMO says kombucha “is here to stay,” ready for growth

By Ryan Daily

With a new can format and marketing campaign geared towards younger consumers, Health-Ade is looking to grow its brand and expand its base by tapping into occasions and capitalizing on greater consumer awareness of gut health, Health-Ade CMO Charlotte...

Source: Data from Nutrition Business Journal powered by SPINS presented at Natural Products Expo West

Natural Products Expo West

Inflation slows, doesn’t stop natural & organic sales growth

By Elizabeth Crawford

Rising inflation is taking a toll on natural and organic sales in the US, the growth of which slowed dramatically in 2022 and will likely continue to drop in the coming year before rebounding slightly in 2024, according to data presented at Natural Products...

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