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Trends > Clean label

Clean label

Clean label

In the world of food marketing, perception is everything. Consumers want foods that sound wholesome, friendly, and natural, and this has led to a renewed drive to shorten ingredients list and 'clean up' labels by removing or replacing anything 'artificial' or 'chemical-sounding.' To stay on top of the 'clean' trend, bookmark this page!

Sir Kensington’s joins Unilever: ‘This allows us to expand distribution while holding true to our values’

Unilever has struck a deal to acquire New York-based condiment maker Sir Kensington’s, under which co-founders Mark Ramadan and Scott Norton will continue to run the business from their offices...

Nutriati’s chickpea protein is white, odorless, and neutral-tasting

Chickpea protein in the spotlight as high-profile investors pump $8m into Nutriati

Commercial quantities of highly functional, neutral-tasting chickpea protein concentrates and a high-protein chickpea ‘flour’ will be available by the end of the year, says Richmond-based Nutriati, which has just closed...

The FoodNavigator-USA reader survey results: ‘We’re in the 3G era... where cost cutting is valued over growth’

The results of the 2017 FoodNavigator-USA reader survey are in… and not surprisingly, given the breadth of our readership, they’re pretty mixed, with many readers excited about their company’s prospects...

Mark Rampolla: Beanfields could be a $20-30m snack business before you even think about brand extensions

 “So why does the world need another [insert your product here]?” is a question entrepreneurs are well-advised to prep for before hitting the stage at any pitch slam judged by ZICO...

good culture CEO: ‘We’re looking to scale pretty aggressively over the next 1-2 years’

Grass-fed cottage cheese brand good culture – which launched in August 2015 with organic ingredients and some edgy savory flavors - is confident it will be in 6,000 stores by...

Greco has experience ‘in preparing and bringing companies to acquisition’

AquaBall maker True Drinks taps CPG veteran James Greco as CEO

Former Sbarro CEO James Greco has taken the helm at True Drinks Holdings – the firm behind kids’ flavored water brand AquaBall – while Kevin Sherman (who has been in...

News in brief

Arctic Zero’s new social media video campaign shows how ‘clean label’ is more than just ‘free-from’

With the launch of four new varieties, Arctic Zero produced a video to tell consumers the story of how the ingredients were sourced.

GALLERY: Trendspotting at CHFA West, from barley couscous to seaweed pesto

From turmeric paste, barley couscous and konjac rice to cashew nut spreads, coffee leaf tea and adaptogen-laced juice drinks, CHFA West - Western Canada’s largest natural health and organics trade event...

Clean label reformulations can buffer frozen food sales’ slow but steady decline

A slow decline is forecasted for total frozen food sales, which includes frozen dinners/entrees, pizzas, side dishes, and appetizers/snacks, according to Packaged Facts’ latest numbers.

Snaxpo 2017

Kraft Food Ingredients ups clean label portfolio with dairy-based snacking prototypes

Kraft Food Ingredients (KFI) said the Kraft Heinz merger is a definite advantage in developing novel clean label snacks.

Move aside peas... chickpea protein has just as much potential, claims Israeli start-up

Soy, rice and peas still dominate the plant-based protein market, but chickpeas could soon give them all a serious run for their money, predicts Israeli start-up CHiCK.P, which is seeking...

News in brief

Clean label product launches secure spots in IRI’s ‘Most Successful Brands’ list

What do the most successful food and beverage brands in 2016 have in common? “Prevention, personalization, and pizzazz,” said Susan Viamari, vice president of Thought Leadership for market analytics firm IRI.

Globally, consumers ‘confused’ about food labels and claims, says study

A new survey found that there was disconnect between what consumers think labels like organic, antibiotic-free, or ‘no added hormones’ mean, and what the labels actually mean.

In age of sugar reduction and 'clean label,' sweetener manufacturers adapt

“When consumers are asked an open-ended question, ‘What are you trying to avoid,’ the top three out of four answers are related to a sweetener,” Andy Ohmes, global director of...

Millennials are ‘the most health-conscious generation ever,’ says report by The Halo Group

From certification seals to romance text to website blog posts, many packaged food and beverage brands put a lot of thought (and resources) into creating convincing nutrition-related arguments to persuade...

Meat snack segment shows ‘no signs of stopping,’ says Chops Snacks cofounder

Despite increasing competition in the meat snacks category, startup and recent graduate of the Chobani incubator Chops Snacks sees significant potential for its soft-chew jerky and future products, according to...

Powerful Yogurt to drop 'yogurt' from name as it expands in thriving protein space

If anyone is doubting protein’s staying power as a sought-after call-out on packaged products, let the growth of Powerful Yogurt (soon to be just Powerful) be an indicator.

FDA issues GRAS no objection letter for Sweegen's Bestevia Reb-M - which starts with the leaf, then undergoes 'enzymatic conversion'

California-based SweeGen has received a GRAS no objections letter from the FDA for the use of its Bestevia branded Reb-M - manufactured from stevia leaf extracts converted to Reb M...

Natural Products Expo West

New twists and techniques energize coffee & tea categories

New ways to make and enjoy coffee and tea continue to flood the market with companies at Natural Products Expo West offering twists on pour over, cold brew and iced...

Protein bar brand PowerBar jumps on plant-protein bandwagon

Iconic energy bar brand PowerBar launched a new line of plant-derived protein bars, debuting at Natural Products Expo West in Anaheim, CA, earlier this month.

Natural Products Expo West

Manufacturers walk tightrope between demand for natural products and greenwashing allegations

Today’s consumers want products that are natural, sustainable and environmentally friendly, but manufacturers hoping to appeal to these values face significant threats from lawsuits alleging greenwashing and evolving regulations and...

Natural Products Expo West

Three tips for selling internationally-inspired, authentic products to Americans from industry veteran

Americans may be becoming more adventurous in what they eat – seeking international flavors and products – but some retailers and buyers are hesitant to stock these types of new products for...

Consumers want stevia from the leaf, says PureCircle: ‘They want naturally-sourced plant-based ingredients’

As the technology around producing steviol glycosides continues to evolve, transparency in labeling will be critical if consumer trust in ‘natural’ sweeteners is to be retained, says PureCircle, which claims...

VIDEO dispatches from Expo West 2017

Kite Hill weighs into plant ‘milk’ debate: ‘Do electric cars not get to call themselves cars because they don’t have a combustion engine?’

An electric vehicle uses a very different propulsion system to the internal combustion engine, but it also has four wheels, and gets you from A to B, which to most...

The Soulfull Project seeks to ease food insecurity and equalize access to nutrients

Chicken soup may be good for the soul, but hot cereal can fill it, and those who are food insecure, at least if it comes from The Soulfull Project –...

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