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Trends > Clean label

Clean label

Clean label

In the world of food marketing, perception is everything. Consumers want foods that sound wholesome, friendly, and natural, and this has led to a renewed drive to shorten ingredients list and 'clean up' labels by removing or replacing anything 'artificial' or 'chemical-sounding.' To stay on top of the 'clean' trend, bookmark this page!

Terrafertil Nature’s Heart enters US natural channel through acquisition of Essential Living Foods

Ecuador-based snack company Terrafertil Nature’s Heart has acquired California-based organic and vegan ‘superfood’ firm Essential Living Foods, marking the global company’s first step into the US market.

FoodNavigator-USA reader survey: Have your say on the state of the industry

Can organic supply match demand? Is Paleo a fad or a trend? Are you getting enough bang for your promotional bucks? How big will online food shopping become? To gauge...

State bills call for warnings about risks associated with synthetic dyes & sugar-sweetened beverages

Two California state senate bills would mandate controversial warnings on some foods and beverages, and if enacted could start a domino effect among other like-minded states, potentially creating a patchwork...

NEW PRODUCTS GALLERY: Fat is back, protein is (still) hot and sugar is out…

Check out FoodNavigator-USA’s latest gallery of new products hitting US shelves, where we see plant-based protein creeping into everything from hot cereal to shakes, bars, chips and bites; coupled with...

Arctic Apple could be Litmus test for future of GM foods, Rabobank analysts suggest

When the Arctic Apple hits select store shelves this month as one of the first products genetically modified for consumers’ benefit, it will serve as a line in the sand...

Wrapped like deli-meat, No Evil Foods blends homey and edgy in its plant-based ‘meat’ branding

Packaged in the fashion of traditional deli meats—paper wrappers with a sticker label—No Evil Foods is stepping away from the tech-oriented positioning and branding that many non-animal ‘meat-like’ proteins are...

BioChecked founder: ‘We knew non glyphosate certification was going to be something people look for’

After observing trade shows, lab test requests, and online forums on food and health, BioChecked executive director Scott Prentice and his team thought the timing was right to launch a...

High prices, consumer confusion & store placement hold back organic from full sales potential

Sales of natural and organic products may be steadily increasing – and even outpacing that of the overall food industry – but three main barriers continue to hold them back...

Consumer interpretation of clean label trend varies by generation

As the concept of clean label continues to evolve and transition from an industry term to one consumers understand and seek, companies should take a more sophisticated approach to the...

Pasta Chips, Bow Ties, on course to generate revenues of $15m in 2017

From edgy to mainstream: Finding the sweet spot in the snacks market

Snack brands that want to break through the $2-3m revenue barrier have to appeal to mainstream shoppers as well as trend-setters in New York or L.A. says serial snacking entrepreneur...

TreeHouse Foods executives see promise in clean label, natural and organic store brands

After a sluggish Q3, TreeHouse Foods’ performance was boosted by robust sales from its single-cup coffee business and Private Brands Group, which it purchased from ConAgra.

CAUGHT ON CAMERA AT THE 2017 WINTER FANCY FOOD SHOW

KRAVE Jerky general manager: It’s our flavors that differentiate us

When KRAVE burst onto the scene in 2010, its all-natural credentials, premium packaging and gourmet flavors gave it a unique point of difference in the sluggish meat snacks market. Since...

Daiya Foods VP: The Dairy Pride Act is a solution looking for a problem

The Dairy Pride Act, which seeks to crack down on the use of dairy-derived labels for plant-based products on the grounds shoppers are being misled, is a “solution looking for...

Sugar-reduction efforts pick up steam ahead of update to Nutrition Facts panel

Food and beverage brands of all sizes and across categories are scrambling to reduce sugar in their products before FDA regulations mandating they indicate added and total sugar on the...

CAUGHT ON CAMERA AT THE 2017 WINTER FANCY FOOD SHOW

The Good Bean: ‘We want to make bean nutrition accessible, delicious and affordable’

If pulse-based snacks (made with beans, peas, chickpeas, or lentils) were seen as niche, ‘natural,’ products a few years ago, they are firmly in the mainstream in 2017, says the...

The FoodNavigator-USA Snacking Innovation Summit: Have you registered yet?

If 50% of eating occasions are now snacks,* do we have to rethink what a snack is? An occasional treat or an everyday healthy indulgence? A fresh mini-meal? A quick...

In the $28bn ice cream category, ‘free from’ drives growth, says Packaged Facts

According to retail data company Packaged Facts, “food industry marketers are astutely churning out a variety of healthier, yet still decadent, frozen treats to please modern American consumers.”

Is ‘glyphosate-free’ certification necessary? Heavenly Organics thinks so

The effect of glyphosate on human health—and more recently, on the bee population—has been a hotly contested topic.

CAUGHT ON CAMERA AT THE 2017 WINTER FANCY FOOD SHOW

Cauli-Rice unveils low-carb, preservative-free, shelf-stable alternative to pasta, rice: ‘It took us three years to get it right’

Cauliflower rice is now available in the frozen and chilled sections of some retailers, but British brand Cauli-Rice is hoping to carve out new territory in the emerging category with...

Lithic Nutrition: We want to prove that cricket can be a viable, heavy-hitting protein alternative

If the novelty factor surrounding edible insects has worn off somewhat, consumer interest in protein – particularly where there is a sustainability story to tell – continues to grow, says...

Thrive culinary algae oil to roll out to foodservice operators across the US as TerraVia hooks up with Compass Group

Compass Group subsidiary Bon Appétit Management Company has teamed up with algae specialist TerraVia to use Thrive Culinary Algae Oil as its preferred cooking oil across more than 650 cafés...

CAUGHT ON CAMERA AT THE 2017 WINTER FANCY FOOD SHOW

Rhythm Superfoods CEO: 'Our new products will be nutrient dense, shelf-stable and delicious...'

Rhythm Superfoods has just closed a $6m financing round led by Gen Mills' 301 INC arm. But what will it spend the money on? FoodNavigator-USA editor Elaine Watson caught up...

CAUGHT ON CAMERA AT THE 2017 WINTER FANCY FOOD SHOW

Dang Foods: The next generation of whole food snacks belongs in the produce aisle

The next generation of fruit- and vegetable-based whole food snacks belongs in the produce aisle, not the salty snacks aisle, says Dang Foods. 

Soup-to-Nuts Podcast

Soup-To-Nuts podcast: How doing good can also be good for business

In today’s highly competitive landscape, many food and beverage manufacturers try to set their brands apart by tapping into consumers’ desire for products that not only are better for them...

Meteoric sales growth at Primal Kitchen: 'Things just exploded as soon as we launched'

“We did everything you’re not supposed to do,” observes the COO of Primal Kitchen, which exploded out of the blocks with a sugar-free avocado oil-based mayo in February 2015, notched...

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