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Trends > Clean label

Clean label

Clean label

In the world of food marketing, perception is everything. Consumers want foods that sound wholesome, friendly, and natural, and this has led to a renewed drive to shorten ingredients list and 'clean up' labels by removing or replacing anything 'artificial' or 'chemical-sounding.' To stay on top of the 'clean' trend, bookmark this page!

A new approach to innovation

Bolthouse Farms’ MAIO is the newest product from C-Fresh’s new innovation model

MAIO, an indulgent tasting yet better-for-you alternative to conventional mayonnaise, is the latest test product to come out of C-Fresh's innovation team and its unique approach to incubating products on...

Barnana raises $5.3m, prepares to unveil new line of banana-fueled snacks in March

A $5.3m injection of capital will help Barnana support a new line of organic snacks debuting in March, move into more retail channels, and ramp up its marketing, according to...

Soup-To-Nuts Podcast: How to select and best use food influencers to market products

While Americans are becoming more adventurous in what they eat, they often still need a lot of convincing to try something new – especially if they haven’t heard of it...

Where next for snacks? Introducing the FoodNavigator-USA Snacking Innovation Summit

If 50% of eating occasions are now snacks,* do we have to rethink what a snack is? An occasional treat or an everyday healthy indulgence? A fresh mini-meal? A quick...

Nutrition experts predict sustainability ‘most important’ trend for 2017

Sustainability wins another vote for the “most important” trend to watch in 2017, followed closely by plant-based protein, according to a small, but well-educated group of nutrition experts, surveyed by...

Simple Mills’ triple-digit growth thanks to tapping into ‘the current food zeitgeist,’ says founder and CEO

Gluten-free brand Simple Mills, known for its baking mixes, enjoyed triple-digit growth year-over-year after dipping its toes in the finished snack category last year.

Sustainability concerns will color consumers’ food selections in 2017

A growing awareness of the environmental impact of food production and a desire to shop sustainably will heavily influence how consumers plan, shop for and prepare meals in the coming...

How estate-produced Crown Maple grew from selling from a small cart to becoming a national brand

Maple syrup has long been a staple in American pantries, but increased demand for clean label products means consumers today are much more discriminating when it comes to choosing which...

News in brief

FDA extends comment period on 'healthy' food labeling to April 26

The FDA has extended the comment period on the use of the term 'healthy in food labeling from January 26 to April 26.

VOX POP: What emerging trends are food & beverage CEOs tracking?

Personalized nutrition? Plant-based foods? Paleo diets?  FoodNavigator-USA quizzed food & beverage entrepreneurs and CEOs to find out what trends they will be monitoring in 2017 and why…

Nestlé USA to fight ‘baseless’ lawsuit over ‘no preservatives’ claims on Lean Cuisine

Nestlé USA is the latest in a series of food companies to be targeted by New York-based law firm Lee Litigation Group over its use of the label claim ‘no...

Soup-To-Nuts Podcast: Defining and meeting consumer demand for clean label

The predictable upcoming onslaught of annual New Year’s resolutions to “eat better” could lead to surge of consumer interest in products with short ingredient decks and “clean labels” that they perceive as healthier....

FOOD VISION USA 2016... THE TRAILBLAZERS: Shaka Tea puts māmaki on the map, 'We're building an authentically Hawaiian brand'

Launching a new brand in the ready-to-drink tea market is not for the faint-hearted, but Shaka Tea - one of three winners in this year's trailblazers challenge at Food Vision...

WTRMLN WTR notches up 300%+ growth in 2016, resonates in all channels, says co-founder

Cold pressed watermelon juice brand WTRMLN WTR – which hit the headlines in May after Beyonce took a ‘meaningful stake’ – has notched up 300%+ growth in 2016 and is...

Memphis Meats: We'll have ‘clean meat’ products in grocery stores by 2021

‘Clean’ (a.k.a. cultured/lab-grown) meat pioneer Memphis Meats says it aims to have products in grocery stores by 2021, and says it is confident it will be able to mass produce...

Malted milk helps startup root cookies in nostalgia & be on cutting edge of current trends

The founders of startup Malt Shop Cookies are hoping to jumpstart their new ecommerce business by launching on Cyber Monday the online sale of their line of malted milk cookies...

More farm-related claims to appear on pack, Innova Market Insights forecasts

Now that clean label has moved on from being a trend to becoming “the new rules of the game,” Innova Market Insights predicts more brands will rely on 'farm to...

New Pop sets itself apart in crowded RTE popcorn category by offering first ‘skinless’ option

Already recognized by many as the epitome of a convenient and better-for-you snack, ready-to-eat popcorn is about to become even healthier and easier to enjoy, claim the founders of New...

Pure Growth Organic seeks to make organic accessible & acceptable to children

Rightly or wrongly, organic snacks often are stereotyped as “esoteric” products that sacrifice flavor and fun for nutrition and are “hard on the wallet” compared to their conventional counterparts, according...

NOSB’s vote to delist carrageenan viewed as ‘dangerous precedent,’ restrictive

The National Organic Review Board’s decision Thursday to remove carrageenan from the list of allowable non-organic ingredients in organic products will limit consumers’ organic options, result in inferior products and...

Soup-To-Nuts Podcast

Soup-To-Nuts Podcast: Expanding cranberries’ appeal beyond the holidays & to a new generation

For most Americans cranberry sauce is a Thanksgiving staple, but it isn’t the dish everyone clamors for -- which the fruit’s industry stakeholders hope to change with aggressive marketing campaigns,...

Pros & cons of carrageenan weighed at NOSB ahead of vote to delist it

Advocates for and against allowing organic products to continue using the non-organic thickener carrageenan argued their cases in front of the National Organic Standards Board Wednesday ahead of the advisory...

Neo-Pure’s novel kill step was designed to keep raw grains organic and pathogen-free

Toronto startup Agri-Neo’s first product and service, Neo-Pure, offers a novel “kill step” that ensures the resulting finished product can still stay true to its ‘plant-based,’ ‘organic,’ and ‘raw’ labels....

NOSB debates organic status of carrageenan, tocopherols, marine algae, hydroponics

Organic industry stakeholders from across the nation are gathered in St. Louis today for what promises to be a highly contentious three-day meeting during which the National Organic Standards Board...

Wink frozen desserts offer one-two punch of allergen-friendly and better-for-you, founder says

Consumers with food sensitivities often face an unenviable choice in the frozen dessert aisle: Buy something that could trigger a reaction, or opt for an allergy-friendly product loaded with more...

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