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Trends > Clean label

Clean label

Clean label

In the world of food marketing, perception is everything. Consumers want foods that sound wholesome, friendly, and natural, and this has led to a renewed drive to shorten ingredients list and 'clean up' labels by removing or replacing anything 'artificial' or 'chemical-sounding.' To stay on top of the 'clean' trend, bookmark this page!

Powerful Yogurt to drop 'yogurt' from name as it expands in thriving protein space

If anyone is doubting protein’s staying power as a sought-after call-out on packaged products, let the growth of Powerful Yogurt (soon to be just Powerful) be an indicator.

FDA issues GRAS no objection letter for Sweegen's Bestevia Reb-M - which starts with the leaf, then undergoes 'enzymatic conversion'

California-based SweeGen has received a GRAS no objections letter from the FDA for the use of its Bestevia branded Reb-M - manufactured from stevia leaf extracts converted to Reb M...

Natural Products Expo West

New twists and techniques energize coffee & tea categories

New ways to make and enjoy coffee and tea continue to flood the market with companies at Natural Products Expo West offering twists on pour over, cold brew and iced...

Protein bar brand PowerBar jumps on plant-protein bandwagon

Iconic energy bar brand PowerBar launched a new line of plant-derived protein bars, debuting at Natural Products Expo West in Anaheim, CA, earlier this month.

Natural Products Expo West

Manufacturers walk tightrope between demand for natural products and greenwashing allegations

Today’s consumers want products that are natural, sustainable and environmentally friendly, but manufacturers hoping to appeal to these values face significant threats from lawsuits alleging greenwashing and evolving regulations and...

Natural Products Expo West

Three tips for selling internationally-inspired, authentic products to Americans from industry veteran

Americans may be becoming more adventurous in what they eat – seeking international flavors and products – but some retailers and buyers are hesitant to stock these types of new products for...

Consumers want stevia from the leaf, says PureCircle: ‘They want naturally-sourced plant-based ingredients’

As the technology around producing steviol glycosides continues to evolve, transparency in labeling will be critical if consumer trust in ‘natural’ sweeteners is to be retained, says PureCircle, which claims...

VIDEO dispatches from Expo West 2017

Kite Hill weighs into plant ‘milk’ debate: ‘Do electric cars not get to call themselves cars because they don’t have a combustion engine?’

An electric vehicle uses a very different propulsion system to the internal combustion engine, but it also has four wheels, and gets you from A to B, which to most...

The Soulfull Project seeks to ease food insecurity and equalize access to nutrients

Chicken soup may be good for the soul, but hot cereal can fill it, and those who are food insecure, at least if it comes from The Soulfull Project –...

EXPO WEST 2017: The state of the natural products industry

If the proliferation of booths at Expo West is anything to go by, the natural, organic and specialty products industry is in rude health, while investors are now competing with...

PRE Brands CEO: ‘We’re a consumer-based platform focused on perishables’

The Chicago-based brand may have eight varieties of packaged grass-fed beef products, but CEO Lenny Lebovich asserts his company is not a meat company. “We don’t view ourselves as a...

Aloha rebrands, expands portfolio to support shift from online-only to brick-and-mortar stores

To better support its transition from online-only sales to distribution at brick and mortar stores, wellness brand Aloha is unveiling at Expo West a massive rebranding along with new, reformulated...

Union Kitchen spotlights global flavors, functional beverages & upscale classics

Food and beverage entrepreneurs make global flavors approachable for hesitant Americans, offer functional beverages and put modern, unique twists on classic favorites at the Washington, DC-based incubator Union Kitchen’s Meet...

In the grocery sector, bricks meet clicks as retailers experiment with omnichannel

Even as commerce continues to digitize, consumer patronage keeps brick-and-mortar grocery stores alive. ‘Grocery is a key stronghold for brick-and-mortar because of the sensory habitual nature of food buying,’ one...

'siratose has demonstrated potency and overall taste quality superior to existing monk fruit sweeteners'

Senomyx unveils 'natural' sweetener breakthrough, plans GRAS notification by end of 2019

Senomyx has identified a new zero-calorie, high-potency sweetening compound found in trace levels in monk fruit, which it plans to produce on a commercial scale via fermentation.  

Soup-To-Nuts Podcast: A closer look at protein’s rise to popularity and where it is headed

Americans’ love affair with protein shows no signs of cooling in the coming years with a compound annual growth rate projected at a steady 5.6% for the next three years,...

Campbell Soup Co.’s GMO disclosure could serve as model for national label

Drawing on extensive consumer research, The Campbell Soup Co.’s GMO disclosure labels on packs and online could serve as a model for USDA in crafting the mandatory national bioengineering label...

Where next for stevia? From designer glycoside blends to fermentation and enzyme modification

If high purity Reb A used to be the only game in town when it comes to stevia, the game has become a lot more sophisticated in the past couple...

Draft guidance on using juice as color additives reopened for comments after transparency complaints

FDA is reopening the comment period for its draft guidance on the use of fruit and vegetable juice as color additives after several industry stakeholders complained about a lack of...

General Mills invests in organic to boost sales, ‘do the right thing’

General Mills’ splashy commitment last year to double the number of organic acres it sources from by 2019 not only is a strategic business move to boost sales, but part...

Increased research, consumer education & land access top organic industry’s wish list for Farm Bill

Increased funding for research to improve production tops the organic industry’s wish list of policy actions that it wants legislators and regulators to consider as they begin in earnest the...

Experts weigh in on what the next ‘it’ beverage will be as sales for the once all supreme soda slow

For years, carbonated soft drinks were the go-to choice for Americans to quench their thirst and boost their energy, but in recent years the category has begun to falter –...

Terrafertil Nature’s Heart enters US natural channel through acquisition of Essential Living Foods

Ecuador-based snack company Terrafertil Nature’s Heart has acquired California-based organic and vegan ‘superfood’ firm Essential Living Foods, marking the global company’s first step into the US market.

FoodNavigator-USA reader survey: Have your say on the state of the industry

Can organic supply match demand? Is Paleo a fad or a trend? Are you getting enough bang for your promotional bucks? How big will online food shopping become? To gauge...

State bills call for warnings about risks associated with synthetic dyes & sugar-sweetened beverages

Two California state senate bills would mandate controversial warnings on some foods and beverages, and if enacted could start a domino effect among other like-minded states, potentially creating a patchwork...

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