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Trends > Clean label

Clean label

Clean label

In the world of food marketing, perception is everything. Consumers want foods that sound wholesome, friendly, and natural, and this has led to a renewed drive to shorten ingredients list and 'clean up' labels by removing or replacing anything 'artificial' or 'chemical-sounding.' To stay on top of the 'clean' trend, bookmark this page!

Clean label drive spurs innovation in texturizers, preservatives

The challenges of clean label formulation might hit hardest at the humblest of ingredients, texturizers and preservatives—those behind-the-scenes stage hands that do the dirty work of making food formulations palatable...

Rapidly expanding Vermont syrup maker launches line of 'enhanced' maple waters

A new major player in the field of maple ingredients has entered the increasingly crowded plant waters field with a line of ‘enhanced’ maple waters.

Millennials are aging, what’s driving their snack purchase decisions now?

When data on marketing food and beverages to Millennials first came out, they tended to portray this age group as adventurous (and broke) twenty-somethings. But members of this generation have...

US consumers ‘sorely lack’ nutritional literacy, according to IFIC survey

A majority of consumers, 78%, said that they encounter a lot of conflicting information about what to eat and avoid, according to a new survey by the International Food Information...

No Cow (D’s Naturals) to unveil new look, new products, in Jan 2018: ‘Our goal is to be a $100m+ brand’

D’s Naturals – the plant protein-fueled start up that recently caught the eye of investors at General Mills 301 INC and 2X Consumer Partners – will unveil a new brand...

NACS, Cumberland Farms commit to expanding access to healthy options

Corner stores, bodegas and gas stations have a bad reputation when it comes to the healthfulness of the foods and beverages they offer, but the National Association of Convenience Stores...

CANADA: House of Commons to vote on GMO labeling bill on May 17

Canadian GMO labeling debate heats up ahead of May 17 vote

Members of the Canadian Parliament will decide whether to approve mandatory labeling of genetically modified foods in a vote in the House of Commons on Wednesday. 

Taste Test Friday: The Little Kernel has consumers wanting more

The founders of The Little Kernel argue that smaller is better when it comes to ready-to-eat popcorn because they say it is sweeter, crunchier and easier to eat than regular...

PepsiCo seeks novel protein sources with 'easy to pronounce' names and 'a good sustainability story'

PepsiCo is seeking “new and novel protein sources for snacks and beverages," while Mondelēz International is looking for new technologies to improve the freshness and texture of fruits and veggies in Philadelphia cream...

FlavorHealth CEO: We have to move away from this black and white view of 'natural,' when there are shades of gray… the important thing is complete transparency

How are the next generation of natural flavors being developed? Elaine Watson caught up with Christian Kopfli, CEO of New Jersey-based FlavorHealth, which is taking high-throughput cell-based screening to the...

Could the biotech disclosure law help shift perception of GMOs from good vs evil to simply a choice?

In many ways, the conversation about GMOs has been a debate about good versus evil, but ingredient supplier Cargill wants to shift the discussion to one simply about choice –...

Spindrift raises $10m in funding round led by VMG Partners

Sparkling water brand Spindrift has raised $10 million in a funding round led by VMG Partners and supported by Prolog Ventures, Karp Reilly, and other existing investors. 

Rao’s notches up double digit growth: ‘We don’t have consumers, we have fans’

Does premium pay in the pasta sauce category? Do the math, says Rao’s Specialty Foods president Jim Morano: “The average retail price in the category is $2.25; our average is...

Think clean label just means no artificial ingredients? Think again

CLEAN LABEL 2.0: Natural flavors and preservatives, pesticide residues, and Non-GMO in the spotlight

Think 'clean label' just means ditching ‘artificial’ ingredients and avoiding anything attracting negative press (warranted or otherwise)? Think again. Today, brands are also questioning whether ‘natural’ flavors, preservatives and sweeteners...

SmartLabel gains traction as a tool for brands to meet consumers’ mounting clean label demands

While SmartLabel is still in its relative infancy, manufacturers are flocking to the technology to help them provide the in-depth information that today’s consumers want as part of the clean...

Clean label: What works, what doesn’t, where is it headed, and what are the legal vulnerabilities?

The clean label movement may have started as industry’s response to consumers who wanted foods and beverages made without artificial or “chemical” sounding ingredients, but overtime as brands continued to...

Clean label trend opens up new application opportunities for citrus fiber

The quest to rid product labels of phosphates, carrageenan, titanium dioxide, mono- and di-glycerides and other substances gracing food marketers’ ‘unacceptable ingredients’ lists has created new growth opportunities for Fiberstar’s...

SPECIAL REPORT: Consumers and ‘clean’ food: Where is the clean label trend going next?

To the casual observer, ‘cleaning up’ our food sounds like an eminently sensible thing to do. But where is the clean label trend going, and is ditching every ingredient you can’t...

Sir Kensington’s joins Unilever: ‘This allows us to expand distribution while holding true to our values’

Unilever has struck a deal to acquire New York-based condiment maker Sir Kensington’s, under which co-founders Mark Ramadan and Scott Norton will continue to run the business from their offices...

Nutriati’s chickpea protein is white, odorless, and neutral-tasting

Chickpea protein in the spotlight as high-profile investors pump $8m into Nutriati

Commercial quantities of highly functional, neutral-tasting chickpea protein concentrates and a high-protein chickpea ‘flour’ will be available by the end of the year, says Richmond-based Nutriati, which has just closed...

The FoodNavigator-USA reader survey results: ‘We’re in the 3G era... where cost cutting is valued over growth’

The results of the 2017 FoodNavigator-USA reader survey are in… and not surprisingly, given the breadth of our readership, they’re pretty mixed, with many readers excited about their company’s prospects...

Mark Rampolla: Beanfields could be a $20-30m snack business before you even think about brand extensions

 “So why does the world need another [insert your product here]?” is a question entrepreneurs are well-advised to prep for before hitting the stage at any pitch slam judged by ZICO...

good culture CEO: ‘We’re looking to scale pretty aggressively over the next 1-2 years’

Grass-fed cottage cheese brand good culture – which launched in August 2015 with organic ingredients and some edgy savory flavors - is confident it will be in 6,000 stores by...

Greco has experience ‘in preparing and bringing companies to acquisition’

AquaBall maker True Drinks taps CPG veteran James Greco as CEO

Former Sbarro CEO James Greco has taken the helm at True Drinks Holdings – the firm behind kids’ flavored water brand AquaBall – while Kevin Sherman (who has been in...

Arctic Zero’s new social media video campaign shows how ‘clean label’ is more than just ‘free-from’

With the launch of four new varieties, Arctic Zero produced a video to tell consumers the story of how the ingredients were sourced.

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