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Trends > Clean label

Clean label

Clean label

In the world of food marketing, perception is everything. Consumers want foods that sound wholesome, friendly, and natural, and this has led to a renewed drive to shorten ingredients list and 'clean up' labels by removing or replacing anything 'artificial' or 'chemical-sounding.' To stay on top of the 'clean' trend, bookmark this page!

General Mills seeks to create ‘entirely new category in the yogurt aisle’ with Oui by Yoplait

Oui by Yoplait – a new line of ‘pot set’ traditional French style yogurts made with whole milk – will hit shelves this summer as brand owner General Mills seeks...

Introducing the FoodNavigator-USA Food Innovation Forum in partnership with FOOD VISION USA 2017

What’s the secret to developing winning food and beverage products (and can 'Big Food' still innovate)?

What’s the secret to developing winning food and beverage products? Hard data and insight… or intuition and stardust?  And can ‘Big Food’ still create winners, or should it throw in...

Soup-To-Nuts Podcast: Gluten free movement spawns divergent grain-free vs ancient grain trends

As the tenacious gluten-free trend continues to grow and mature into a market behemoth in the US, it is paving the way for the emergence of two trends that both...

Green banana flour... the most versatile new ingredient in the clean label toolkit?

‘Functional fruit flours’ from starchy unripe bananas – which are low in sugar and in some cases high in RS2 resistant starch – could open new doors for formulators looking...

Whole30 certification helps brands boost exposure, sales and shelf space

Certifying a product as approved by the popular Whole30 diet is a “pretty intensive” process, according to the diet’s co-creator, but for the few and proud that make the cut,...

Fresh Bellies brings bold seasoning to refrigerated HPP baby food category

In the refrigerated, HPP baby food space, cold-pressed ingredients dominate. Fresh Bellies is differentiating itself by cooking vegetables to release flavor, and not blending them with fruits.

Canada-based HPP baby food start-up Keen Bean exceeds Kickstarter goal

Winnipeg-based Johnny and Jennifer Kien went through the hassle of making fresh baby food from scratch when their firstborn came along. The hard work inspired them to start a brand...

US grocery shopping habits, from GMOs to QR codes: Are you up to speed?

What foods and beverages do Millennials like to buy online? Why do shoppers buy locally-grown foods, and why don’t more consumers scan QR codes? Here are 10 things that caught...

‘This is not puffery… this is a misleading claim’

Judge orders Arla Foods to halt ‘Live unprocessed’ campaign: ‘Ads create false impression that rbST is something foreign and dangerous’

Arla Foods has been ordered to halt its new $30m ‘Live Unprocessed’ ad campaign – which makes a virtue of using milk from cows that have not been fed the...

Asenzya to tackle seasoning challenges at IFT as US consumers' flavor preferences shift

The gradual increase in demand for spicier foods, more interesting flavors, and simpler ingredients lists has proven to be a curve ball for many manufacturers. Asenzya has done its research...

IFT 2017 Preview

Arjuna Natural Extracts expands US operation, launches 'clean label' preservatives line in US

Maker of essential oils and oleoresins Arjuna Natural Extracts is ramping up its US operations and opened a new sales office in Dallas earlier this month, making its line of...

IFT 2017 Preview

Ingredion’s new rice flour to launch at IFT17, marketed as ‘clean label’ texture ingredient

Ingredion’s new rice flour ingredient—designed to meet consumer demand for smooth, silky, gluten-free products—will premiere at this year’s IFT show in Las Vegas.

Attorney: ‘Slapping another undefined term on packages that could be attacked legally’ is risky

'GoCleanLabel certified' scheme rolls out, but what does it mean?

A new 'clean label' certification scheme has been launched in the US market as the concept of ‘clean’ eating continues to gain traction. But will CPG brands embrace the ‘Go...

Steviana Bioscience aims to make a splash at IFT with next generation stevia sweeteners

A new player in the stevia market - Steviana Bioscience - is looking to carve a niche in the market for next generation stevia sweeteners, which utilize some of the...

Arla Foods defends ‘Live unprocessed’ campaign as rBST maker sues over allegedly ‘blatantly and egregiously false’ claims

Arla Foods has defended its new ‘Live Unprocessed’ ad campaign – which makes a virtue of using milk from cows that have not been fed the growth hormone rBST -...

Organic sales growing ‘at a good clip’ thanks partly to consumer interest in animal welfare

Despite pressure created by food inflation and price deflation, sales of organic continue to grow “at a good clip,” with protein, dips and seasoning breaking out “to find their stride”...

ABA: Fiber suppliers are stuck in a 'holding pattern'

Nutrition Facts overhaul proves double-edged sword for inulin

The arrival of the new-look Nutrition Facts panel (which will require manufacturers to list added sugar), is generating renewed interest in inulin: a widely-used ingredient from chicory root that also...

Fishpeople wants to fix the ‘fundamentally broken’ seafood industry with increased transparency

The seafood industry is “fundamentally broken” and crowded with businesses beholden to “old school thinking” that fails both the oceans and the consumers, according to Ken Plasse, the CEO of...

Clean label drive spurs innovation in texturizers, preservatives

The challenges of clean label formulation might hit hardest at the humblest of ingredients, texturizers and preservatives—those behind-the-scenes stage hands that do the dirty work of making food formulations palatable...

Rapidly expanding Vermont syrup maker launches line of 'enhanced' maple waters

A new major player in the field of maple ingredients has entered the increasingly crowded plant waters field with a line of ‘enhanced’ maple waters.

Millennials are aging, what’s driving their snack purchase decisions now?

When data on marketing food and beverages to Millennials first came out, they tended to portray this age group as adventurous (and broke) twenty-somethings. But members of this generation have...

US consumers ‘sorely lack’ nutritional literacy, according to IFIC survey

A majority of consumers, 78%, said that they encounter a lot of conflicting information about what to eat and avoid, according to a new survey by the International Food Information...

No Cow (D’s Naturals) to unveil new look, new products, in Jan 2018: ‘Our goal is to be a $100m+ brand’

D’s Naturals – the plant protein-fueled start up that recently caught the eye of investors at General Mills 301 INC and 2X Consumer Partners – will unveil a new brand...

NACS, Cumberland Farms commit to expanding access to healthy options

Corner stores, bodegas and gas stations have a bad reputation when it comes to the healthfulness of the foods and beverages they offer, but the National Association of Convenience Stores...

CANADA: House of Commons to vote on GMO labeling bill on May 17

Canadian GMO labeling debate heats up ahead of May 17 vote

Members of the Canadian Parliament will decide whether to approve mandatory labeling of genetically modified foods in a vote in the House of Commons on Wednesday. 

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