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Trends > Clean label

Clean label

Clean label

In the world of food marketing, perception is everything. Consumers want foods that sound wholesome, friendly, and natural, and this has led to a renewed drive to shorten ingredients list and 'clean up' labels by removing or replacing anything 'artificial' or 'chemical-sounding.' To stay on top of the 'clean' trend, bookmark this page!

Nourish Snacks revamps packaging, skips free-from claims for fun patterns and happier messages

When Nourish Snacks decided earlier this year to ditch its old white packaging in favor of bold patterns and bright colors it did so not only to standout better, but...

Soup-to-Nuts podcast: The opportunities & challenges of consumers' return to home kitchens

Despite continued pressure from the on-the-go lifestyles that dominate today’s culture and have fueled the rise of convenience foods, packaged snacks and quick service restaurants, new research shows many consumers...

RXBAR extends minimalist philosophy to school lunchboxes with new kids line

Chicago-based RXBAR’s new kid’s line is now available in 3,000 stores nationwide, providing a smaller version of the fastest growing bar by dollar growth in the natural and conventional channels,...

HPP hummus pioneer Hope Foods raises $7.4m via factory sale and leaseback

Hope Foods has raised $7.4m by selling the 59,000sq ft industrial building in the Colorado Technology Center in Louisville, Colorado, where it manufactures its organic hummus and dips, to California-based...

Screw business as usual? RUNA co-founder on clean energy, social innovation, and staying focused

It’s hard to think of a company where mission and brand are more intertwined than RUNA, which was forged around an ingredient - guayusa - that created a powerful point...

Chosen Foods products get ‘Glyphosate Residue Free’ certification from The Detox Project

San Diego-based Chosen Foods' flagship products—100% Pure Avocado Oil, Chosen Blend Oil, and four Avocado Oil Mayo flavors—have been certified ‘Glyphosate Residue Free’ from The Detox Project.

PepsiCo seeks to patent ‘biological method for preparing Reb M’

PepsiCo is seeking to patent a technique of producing the sugary-tasting steviol glycoside Reb M via an enzymatic method that delivers "higher purity at a lower cost.” 

Zola aims to expand the energy drink category with a product that offers hydration, natural flavors

Consumers who begrudgingly endure the medicinal taste and multisyllabic, chemical-sounding ingredients in some energy drinks in exchange for the boost the beverages provide no longer need to make that trade...

FOOD VISION USA 2017: What does the Amazon/Whole Foods deal mean for everyone else?

Much of the punditry immediately following the Amazon/Whole Foods announcement focused on how the tie up might impact Whole Foods stores. Will they become test beds for Amazon Go-style technology...

Veggie Go’s brings “healthy innovation” to the fruit snack aisle with launch of Bites

New parents who remember enjoying classic fruit snacks growing up but who struggle to justify giving them to their children in the current era of clean eating and better-for-you foods...

Heavenly Organics announces new glyphosate-free certification by The Detox Project

Honey and confectionery maker Heavenly Organics announced that it is the first brand to receive The Detox Project’s new glyphosate residue-free certification.

Plant-based beverages need to offer more than a “milk alternative” to get ahead, newcomer Oatly says

To make it in the crowded plant-based beverage category, new products need to be more than just a passable alternative to dairy – they also need to be nutritious, delicious...

Country Archer Jerky Co eyes the conventional & convenience channels following second capital raise

With another infusion of investor funds, Country Archer Jerky Co. is set to make the leap from the natural channel where it is thriving into the conventional and convenience channels,...

Avocado oil specialist Chosen Foods explores move into refrigerated plant-based proteins

San Diego-based Chosen Foods – best known for its avocado oils and mayo – is considering a move into refrigerated plant-based protein foods and high-protein snacks as it sits down...

Good Food Institute, NMPF, to FDA: Give the industry some clarity on plant ‘milk’ labeling

The FDA – which has continued to maintain radio silence over plant-based ‘milk’ labeling despite mounting frustration from stakeholders – should clarify its position in the face of increasing commercial,...

How far do consumers want Non-GMO claims to go in the dairy case? Right back to the farm, says Dannon

How deep into the supply chain do consumers expect food manufacturers to delve when it comes to label claims about genetic engineering (or its absence), and do they realize that...

Soup-To-Nuts Podcast: The business case for kosher certification

Ethical claims on food and beverages sold in the US are almost as ubiquitous as the Nutrition Facts panel and while they are not legally mandated by FDA like nutritional...

The ready meal category is ripe for growth and likely will pull consumers from meal kits and frozen

The ready meal category in the US is set to explode in part as a natural evolution of the meal kit craze that taught consumers how to cook healthy, fresh...

thinkThin continues double-digit growth, prepares to unveil ‘breakthrough protein snack’

Household penetration of protein bars has continued to increase as more retailers have moved them from the OTC/supplement aisles to the main snack bar fixtures, prompting shoppers to ‘trade up’...

IFT 2017 part three: Plant-based formulation challenges, and where next for stevia?

In the third and final part of our trendwatching tour of the IFT 2017 expo floor, we discovered how the growth in plant-based foods and high protein beverages is creating...

Natural channel still accounts for bulk of Paleo product sales, but sales in conventional channels are growing faster, says SPINS

The natural channel may have the largest share of Paleo-positioned products, with US retail sales up 123.4% to $76.8m in the year to May 21, but the conventional channel experienced...

Dewey’s Bakery launches clean label cookies and crackers that have a long shelf-life and history

When Salem, North Carolina-based bakery Dewey’s decided two years ago to create a line of clean ingredient crackers and cookies – including a soft-baked variety that also had a long...

NEWS IN BRIEF

Blue California launches fruity, peachy flavor ingredient derived from fermentation

Ingredient company Blue California has launched a new flavor ingredient gamma-decalactone—an aromatic compound found in many fruits that gives peaches and ripening fruit their distinctive flavor.

IFT 2017 part two: Clean label moves beyond the ingredients list

'Clean label' used to be about ousting artificial (or artificial-sounding) ingredients from food labels, but is beginning to move beyond what must be declared on the ingredients list to cover incidental...

ZÜPA NOMA refreshes branding, teams with Whole30 to stand out in drinkable soup category

As the nascent drinkable soup category starts to take shape, newcomer ZÜPA NOMA is looking to carve out its own niche with refreshed packaging that will help its bottles pop on store...

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