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Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

'We'll defend ourselves rather than contribute to a toxic environment that encourages more shakedown lawsuits'

Propylene glycol in the spotlight as Hint Water is targeted in ‘all-natural’ lawsuit with a new twist

Propylene glycol (PG) is an FDA-approved synthetic substance widely used as a solvent in ‘natural flavors‘– which are clearly defined in law. But would consumers expect to find it in...

Soup-to-Nuts Podcast

Soup-To-Nuts podcast: How doing good can also be good for business

In today’s highly competitive landscape, many food and beverage manufacturers try to set their brands apart by tapping into consumers’ desire for products that not only are better for them...

A new approach to innovation

Bolthouse Farms’ MAIO is the newest product from C-Fresh’s new innovation model

MAIO, an indulgent tasting yet better-for-you alternative to conventional mayonnaise, is the latest test product to come out of C-Fresh's innovation team and its unique approach to incubating products on...

Final rule clarifies animal welfare standards under organic seal even as its own fate is uncertain

Even though a final USDA rule strengthening animal welfare standards squeaked into the Federal Register today before the new administration takes control of country, the rule may not be safe...

Concession stands could help better-for-you snacks reach young consumers

Often dominated by candy, soft pretzels, nachos and highly processed meats, concession stands at school events could be fertile ground for better-for-you snack and beverage manufacturers to boost sales and...

Storytelling and personalization online can boost ecommerce sales, Episerver says

Two-thirds of shoppers plan to buy products online more in 2017 than last year, but this uptick may not materialize for companies that fail to offer strong web content beyond...

Miyoko’s Kitchen CEO weighs into plant-based dairy labeling debate: It’s time to ditch ‘outdated and arcane’ standards of identity

Consumers have moved on since dairy standards of identity first hit the statute books, says Miyoko's Kitchen founder and CEO Miyoko Schinner, and it's time regulators did too.

USDA calls for comment on organic check-off proposal as demand for organic outstrips supply

The US Department of Agriculture’s call today for public comment on the Organic Trade Association’s application to create an organic check-off program comes at a time when sales of organic...

‘Striking’ rise in consumption of no- and low-calorie sweeteners stokes debate about their health impact

A “striking” increase in the consumption of no- and low-calorie sweeteners over 13 years combined with conflicting data on their connection to obesity, diabetes and other health issues escalates the...

$2.5M from Aqua-Spark will help Love The Wild transition to 100% aquaculture farmed fish

With an investment of $2.5 million from Aqua-Spark, startup seafood meal kit maker Love The Wild hopes to change the way Americans eat fish and perceive aquaculture farming, which has...

Are eggs ‘healthy’? Outdated FDA labeling rules don’t reflect latest science, says United Egg Producers

In recently revised guidance on ‘healthy’ label claims, the FDA changed its stance on total fat, but it should also make other changes in order to allow nutrient-dense foods such...

Soup-To-Nuts Podcast: How to select and best use food influencers to market products

While Americans are becoming more adventurous in what they eat, they often still need a lot of convincing to try something new – especially if they haven’t heard of it...

Reducing sodium intake could save more lives, money than treating related disease, study finds

Ambitious sodium reduction targets for the next two and 10 years laid out by FDA in draft voluntary guidance released last summer not only could save lives, but they could...

USDA will encourage farmers to go organic by harmonizing standards for transitional certification

Farmers transitioning to organic soon could more easily sell their products at a premium even during the transition period before they are fully certified thanks to a new USDA program...

Sourcing slower-growing chickens pits animal welfare, environmental concerns against each other

Manufacturers and retailers soon could find themselves between a rock and a hard place as the trend to source slower growing broiler chickens gains momentum with retailers and restaurants.  

Healthcare concerns redirect more QSR consumers to grocery stores, research suggests

Healthcare concerns likely are behind the steep drop in Americans’ spending at restaurants in 2016 and the uptick in consumers who say they will cook at home more in the...

USDA pilot to allow Americans to buy groceries online with food stamps

The US Department of Agriculture’s recent selection of a diverse group of national and independent retailers to sell online groceries to Americans using food stamps not only potentially expands the...

Raising the bar: CRN and IPA release best practice guidelines for probiotics

New best practices guidelines for the labeling, storing, and stability testing for probiotic products will facilitate transparency and consistency in the US probiotics sector.

Nutrition experts predict sustainability ‘most important’ trend for 2017

Sustainability wins another vote for the “most important” trend to watch in 2017, followed closely by plant-based protein, according to a small, but well-educated group of nutrition experts, surveyed by...

Tea sales climb steadily on product development, emergence of tea houses & innovative marketing

Ongoing development of ready-to-drink tea and growing awareness of the health benefits and cultural importance of tea continue to drive sales of the beverage in the US, but future growth...

Kite Hill CEO: We just want to be able to use terms that consumers understand

Will the plant-based ‘milk’ debate prompt a wider probe of federal standards of identity?

According to the National Milk Producers Federation – and 34 members of Congress who wrote to the FDA before Christmas - using the term ‘milk’ on plant-based beverages misleads consumers,...

From functional foods to CRISPR, IFIC forecasts hot food topics in 2017

Consumers are increasingly interested in functional foods, and enthusiasm for protein won’t trail off anytime this year, predicts the International Food Information Council (IFIC) Foundation.

Soup-To-Nuts Podcast

Soup-To-Nuts Podcast: Global cuisine will rise in 2017 along with complex nutrition claims

Despite a rising nationalism in the US born out of the contentious presidential election cycle, Americans remain open to global cuisine and as such, in 2017, international flavors and cultures...

Confused about added sugar? FDA issues draft guidance on Nutrition Facts changes

The FDA has attempted to clear up some of the confusion over defining and calculating added sugar, in new draft guidance designed to help firms get to grips with the...

Show consumers 'behind the scenes' as food evolves to reflect identity

For more and more consumers, buying and preparing food is no longer the chore it once was – rather, it is a means of entertainment and self-expression which brands can...

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