SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Enjoy Life Foods: The US gluten-free market is still growing in excess of 25% year-on-year

Growth rates in the US gluten-free market are slowing, but the category is still generating significant double-digit growth, says allergy-friendly brand Enjoy Life Foods. 

5 food trends revealed by top Google searches

After suffering scorn for years from carb-counters, wheat-haters and consumers embracing a gluten-free diet, pasta is coming back in style with a vengeance, suggests analysis of Google searches. 

Hampton Creek smells a rat in ag appropriations bill over FOIA requests

A paragraph on page 34 of the 206-page 2017 House Agricultural Appropriations Bill - spotted by Hampton Creek’s eagle-eyed new VP of policy Tiny May yesterday - proposes to exempt...

Online snack company NatureBox expands to brick-and-mortar with Target launch

Online subscription snack service NatureBox crosses over to the physical realm with the launch of eight products in 900 Target stores nationwide this week with the hope of reaching consumers...

Sophie’s Kitchen sees opportunity in plant-based seafood alternatives

The global market for plant-based meat alternatives is growing fast, but most players in the space are focused on replacing land animals – leaving the potential for seafood alternatives wide...

Addition of peanut flour to some Kellogg’s snacks “outrages” consumers, prompts petition

Kellogg’s efforts to appease consumers who asked it not to add peanut flour to several previously allergy-safe snacks has backfired on the manufacturer – further aggravating parents of children who...

Analyst: ‘It may be too early to say Pepsi True is a flop, but it’s definitely not a success’

The 2014 launch of Pepsi True was a low-key affair, so the complete radio silence from the brand ever since could just reflect a desire to keep things that way....

Dannon to transition to non-GMO feed for milk in flagship brands over three years

Dannon says it will begin to use non-GMO ingredients in some of its products within three 3 flagship brands - Dannon, Oikos and Danimals - beginning summer 2016 (when Vermont's...

OCA sues Hain Celestial, Honest Co, over organic labels; both insist they 'fully comply' with USDA standards

Organic infant formula products from high-profile brands Earth’s Best (Hain Celestial) and The Honest Co contain a “spectacular array” of ingredients that are prohibited under the Organic Food Production Act,...

GRAS process for evaluating ingredient safety threatens FDA’s mission, Sen. Markey argues

The “loose structure” and voluntary process for companies to self-determine if new ingredients are “generally recognized as safe” without required input from FDA undermines the agency’s ability to ensure the...

Millennials chose coffee based on emotional, “elevated needs,” survey finds

For most millennials, selecting coffee is an emotional decision that goes beyond meeting basic needs such as freshness and affordability to include the social and environmental impact of how it...

Icons communicate claims faster to on-the-go shoppers than words, Vermont Smoke & Cure exec says

Few shoppers in today’s on-the-go culture have time to read lengthy descriptions or claims on packages, which is one reason why Vermont Smoke & Cure recently switched to recognizable icons...

Nearly three-quarters of families make an effort to buy organic food, OTA survey reveals

Buying organic is a top priority for many American parents, especially when it comes to the food they feed their children, according to new research form the Organic Trade Association. ...

What next for 'natural' claims? KIND urges court to leave issue with the FDA

Snack maker KIND – which faced a wave of false advertising lawsuits* last year over its use of the terms ‘healthy’ and ‘all-natural’ – has urged a New York court...

Innovate or die: Navigate the evolving food retail landscape at the Healthy & Natural Show

Whether it’s a new ingredient, novel technology, or different way of looking at established categories, disruptive food & beverage companies are always thinking outside the box. But are retailers adapting...

What would a reasonable consumer define as 'non-GMO'?

Non-GMO claims on foods containing dairy or meat are fertile ground for false ad lawsuits, warn attorneys

An order from a Florida judge in a lawsuit vs Chipotle should serve a warning to all food marketers that they could be sued if they make non-GMO claims about...

Earth-friendly strategies help capture consumers’ attention

Environmentally friendly practices can do more than help the Earth – they can also help product sales and increase brand value as more consumers care about sustainable practices and how...

Digestive issues attributed to lactose intolerance may be caused by A1 beta-casein protein, suggests study funded by a2 Milk

New clinical research – funded by the a2 Milk Company – lends credence to its claims that many consumers who believe they can’t tolerate lactose (milk sugar) should really be...

Vegan meal replacement makers want to reach underserved populations by using hip hop tie-in

VeganSmart, a plant-based line of meal replacements, is penetrating areas plagued with malnutrition via a unique marketing vehicle—the power of hip hop.

FDA’s 2016 food agenda prioritizes FSMA, product labeling, GRAS, GMOs

FDA’s Center for Food Safety and Applied Nutrition is plowing ahead with an ambitious and wide-ranging agenda for the remainder of 2016 without pause after knocking out five final or...

NOA Potions offers high-end beverages that are like “meditation in a bottle,” founder says

Recognizing that in today’s on-the-go culture, most people don’t have time to escape to a secluded island to unwind, the founder of NOA Potions created a premium beverage that blends...

Limit certifications on packs to most important to maximize impact

Product packaging today often is cluttered with so many certifications that consumers’ can’t absorb everything in the brief time they look at labels in stores, and as a result the...

A “home cooking revolution” is inspiring women to eat at home more & reach for global favors

America is in the middle of a “home cooking revolution” with more people cooking in their kitchens more often than in the recent past as a way to eat healthier...

Almond milk sales continue to surge, as dairy milk contracts, Nielsen data shows

With plant-based diets all the rage in the US currently, milk alternatives – and particularly those from almonds – are seeing strong sales growth and increased innovation, while sales of...

11th hour reprieve from the courts or from Congress increasingly unlikely

Bounty hunters could come after you from day one if you are not compliant with Vermont GMO labeling law, warns attorney

Private litigants, or so-called ‘bounty hunters’, may start targeting food manufacturers over alleged violations of Vermont’s new GMO labeling law from day one (July 1), lawyers at Hogan Lovells have...

Key Industry Events