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Latest news on food labels, marketing, advertising, health claims, social media

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

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So Häagen-Dazs ‘says no to synbio’?

When it comes to reporting the position of some of the world’s biggest food companies on genetically engineered foods, Friends of the Earth, it seems, has been engaging in some...

Hershey unveils new logo, brand makeover: 'Today we are much more than the Great American Chocolate Bar'

Hershey has unveiled a new logo as part of a corporate brand makeover designed to reflect its “evolution from a predominately U.S. chocolate maker to a global confection and snack...

Food brands missing the boat on digital couponing

Although grocery lags other sectors when it comes to e-commerce, the effects of digital marketing are beginning to show, as a growing number of shoppers seek out coupons before and...

Big interview: Dave Asprey, CEO of Bulletproof Exec

Bulletproof coffee: start of a revolution or a magic elixir?

For the creator of Bulletproof Coffee, the butter-infused, "low-toxin" coffee that’s created something of a media storm, the epiphany of the Bulletproof lifestyle came (as epiphanies sometimes seem wont to...

Kellogg: Including ‘added sugars’ on Nutrition Facts panel will just confuse shoppers

Almost a quarter of primary grocery shoppers are unable to correctly identify the total amount of sugar in products featuring the FDA’s ‘new-look’ Nutrition Facts labels, which require manufacturers to...

Canned soup 'a dramatic example of the current unrealistic serving sizes'

Serving sizes for cereals, canned soup and cooking sprays are completely unrealistic, say Yale researchers

As part of its overhaul of the Nutrition Facts panel, the FDA is proposing to tweak serving sizes to better reflect real-life consumption behavior. But which products should be targeted?

Coke fails to disclose use of artificial flavoring and/or chemical preservatives, claims lawsuit

Judge allows class action lawsuit vs Coca-Cola over ‘artificial’ phosphoric acid to proceed, but admonishes money-grabbing plaintiffs

A class action lawsuit alleging that Coca-Cola misrepresents its flagship product as being free from added preservatives and artificial flavors, has been allowed to proceed by a judge in California.  ...

Private label takeover imminent? Picture more complex, says Hartman Group

Despite market watchers’ predictions that private label will all but take over the world, its share of the packaged food market has remained relatively flat since 2008. 

Ghirardelli shells out $5m to settle ‘fake’ white chocolate suit

Lindt & Sprüngli's US subsidiary Ghirardelli Chocolate has settled a class action lawsuit over allegations its Premium Baking Chips – Classic White misled consumers by claiming to contain white chocolate.

Nutrients could precipitate out of solution or cause cloudiness, claim juice firms

Juice Products Association: Nutrition Facts overhaul could spell end to vitamin D and calcium fortified juices

FDA proposals to increase the RDI for calcium and vitamin D as part of an overhaul of the Nutrition Facts panel mean that juice makers could face major formulation challenges...

US version of Coca-Cola Life has 60 calories per 8-oz glass bottle

Coca-Cola Life makes US debut, but can it reverse the cola category’s flagging fortunes?

Stevia-and-sugar-sweetened Coca-Cola Life is making its US debut this week following successful launches in Latin America and the UK.  But will it bring a surge of new - or lapsed...

Milk would no longer qualify as an excellent source of vitamin D or a good source of potassium in new-look Nutrition Facts panel

FDA proposals to increase the RDI for certain nutrients as part of an overhaul of the Nutrition Facts panel mean that milk would no longer qualify as an excellent source...

What new gluten-free product launches, market analysis tell us

The gluten-free definition has been standardized; now what?

Aug. 5 marked the deadline for manufacturers making voluntary gluten-free label claims to ensure they meet the FDA’s definition of a gluten-free food (less than 20 parts per million of...

Special edition: Natural & Clean Label Trends

RD: ‘Natural’ claim tarnished, but still meaningful

Despite the legal hot water in which many manufacturers and retailers have found themselves in recent months over “natural” and its growing list of synonyms, the term likely won’t disappear...

Move could create a wholly unnecessary bureaucratic nightmare, claims Bayer Healthcare

Dietary fiber proposals in Nutrition Facts overhaul will create bureaucratic nightmare, warn industry commentators

FDA proposals that would require the pre-approval of certain fiber ingredients before the agency will count them as ‘dietary fibers’ on the Nutrition Facts panel are illogical and unfair, claim...

100% juice from concentrate may have to declare its sugar as 'added'

GMA: Nutrition Facts ‘added sugar’ proposal could have bizarre consequences for fruit juice labels

One bizarre consequence of FDA proposals to include ‘added sugars’ on the Nutrition Facts panel would be that not-from-concentrate 100% fruit juice could boast 0g ‘added sugar’ on the new-look...

Natural vs organic: What’s the difference, and do shoppers care?

How clean is your label, and who decides - plaintiff's attorneys or Whole Foods Market? Are ‘all-natural’ claims still resonating with consumers or are other on-pack cues more important? And...

Special edition: Natural & Clean Label Trends

Slowdown in natural claims ‘inevitable’, say market researchers

Natural claims on food and beverage products appear to be leveling off, according to recent product launch data from market research firms Datamonitor and Mintel. 

Pure Via labels will be amended, but 'natural' claim will stay

What is natural, and who decides? Pure Via latest stevia brand to settle class action suit over ‘natural’ claims in $1.65m deal

10 months after Cargill agreed to settle a class action lawsuit alleging it was misleading shoppers by marketing consumer products under the Truvia brand as ‘natural’, the firms behind rival...

FDA issued letter of no objection to GRAS notification for Quorn in 2002

Claims that Quorn mycoprotein is unsafe 'lack scientific credibility', says meat substitute maker

UPDATED - Quorn Foods has launched a vigorous defense of its fungus-derived meat substitutes in the wake of a fresh attack from the Center for Science in the Public Interest (CSPI), which says the...

FDA approves use of higher levels of tomato lycopene to color processed meats, offering alternative to carmine, Red #40

The FDA has approved a petition from LycoRed seeking the green light to use higher levels of tomato lycopene to restore color to processed meats, giving manufacturers of sausages, deli...

Product was tested by a reputable third party lab, says Whole Foods

Whole Foods hit with more lawsuits accusing it of dramatically understating sugar content in its yogurt

Whole Foods has been hit with new class action lawsuits in Pennsylvania and New Jersey accusing it of significantly understating the sugar content in its 365 Everyday Value plain Greek...

400 representative products tested for 4-mei levels

FDA to conduct more tests, but has “no reason to believe” that 4-mei from caramel colors poses health risks at current intake levels

UPDATED Aug 22: The FDA has conducted new tests to determine exposure to 4-mei (4-Methylimidazole) via consumption of products containing caramel colors III and IV, and plans more to assess...

Sugary drinks are less appealing with images of sugar cube content

Consumers have more negative views towards sugar-sweetened drinks, and show less preference for them, when they come with concrete images of the amount of sugar they contain, suggest researchers.

Settlement offers injunctive, but not monetary, relief (Coke required to amend labels but consumers won't get any money)

Coca-Cola agrees to settle 'copycat' Vitaminwater deceptive advertising lawsuits, but CSPI still on the warpath

Coca-Cola has agreed to settle a series of 'copycat' lawsuits accusing it of deceptively marketing Vitaminwater. But the lawsuit that inspired them all - filed by the Center for Science...

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