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Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Chipotle goes non-GMO, and embarks on ‘quest to eliminate additives’

Chipotle Mexican Grill has “achieved its goal of moving to only non-GMO ingredients to make all of the food in its US restaurants”, and is now embarking on a quest to...

‘This is one step up the ladder of desperation to remain relevant’

Diet Pepsi reformulation: ‘Does making aspartame the bad guy solve diet soda’s problems? Probably not.’

While cynics might paraphrase PepsiCo’s move to axe aspartame from Diet Pepsi as ‘Pepsi replaces one very unpopular artificial sweetener with another slightly less unpopular artificial sweetener’, it highlights the...

'We’re confident that with this change, consumers will come back into the Diet Pepsi franchise'

Pepsi exec: Aspartame is the #1 reason why US consumers say they are drinking less diet cola

To those arguing that replacing one artificial sweetener (aspartame) with another (sucralose) won’t arrest flagging sales of Diet Pepsi, PepsiCo SVP Seth Kaufman told FoodNavigator-USA that consumer research had singled...

organic and non-gmo trends

GMOs, limited technology, dwindling farmers threaten organic growth, Sen. Tester says

The organic industry must overcome substantial hurdles to sustain its double digit sales growth, including the threat posed by genetically modified organisms, limited technological advancements and a dwindling farming population,...

PepsiCo ponders what ‘good for you’ means

PepsiCo, the world's largest snack maker, said it was “going through a little change in our thinking” as it reported its Q1 2015 results.

'70% of the products labeled as extra virgin olive oil are not extra virgin at all'

Extra virgin olive oil exec: You wouldn’t buy rotten meat or stale bread, so why are you buying rotten olive oil?

Claims that much of the extra virgin olive oil (EVOO) sold in US supermarket is not ‘extra virgin’ at all are hardly new. But the fact that many retail buyers...

Organic and non-gmo trends

Congress should strengthen FDA’s oversight of GMOs, CSPI leader says

Congress needs to strengthen FDA’s oversight of genetically modified organisms before foreign countries, with potentially lower safety standards, begin genetically engineering crops used in finished products that are imported to...

Hampton Creek CEO: People told me foodservice was a high-volume, low-margin play with no branding opportunities; they were wrong

From a standing start in late 2013 – when it hit shelves in Whole Foods - Hampton Creek’s egg-free spread Just Mayo is now in 21,000 retail locations. But its...

Beazley turns up competition in insurance realm with new program specific to supplement companies

Another competitor has arrived in the specialized sphere of insurance for dietary supplement companies in the United States with a new program offered by Beazley Group, a worldwide insurance provider...

FDA’s list of food priorities include finalizing rules for GRAS & gluten-free labeling for fermented foods

FDA is considering adding pre- and post-market enforcement “enhancements” to the final rule for the process of determining food substances are GRAS – or generally recognized as safe, according to...

Kraft to remove artificial colors & preservatives from Original Mac & Cheese in 2016

Kraft has unveiled plans to remove artificial preservatives and synthetic colors from its iconic Original Kraft Macaroni & Cheese in the U.S. starting January 2016. Meanwhile, Kraft Dinner Original in Canada will...

And now the lawsuits… FDA warning letter to KIND triggers wave of consumer litigation

As widely predicted, multiple class action lawsuits were filed against KIND on Friday following the publication of a Food & Drug Administration (FDA) warning letter citing a long list of...

FDA: KIND bars do not meet the requirements for use of the nutrient content claim ‘healthy'

KIND LLC working with FDA over string of labeling errors; consumer litigation could follow, predict attorneys

KIND LLC says it is working closely with the US Food and Drug Administration (FDA) to address a long list of concerns raised by the agency in a warning letter...

Is ALDI the ‘most underestimated grocery retailer in the US?'

While Trader Joe’s gets plenty of plaudits, its German parent company ALDI – which operates nearly 1,400 stores in 32 US states - is probably “the most underestimated grocery retailer”...

Slow-to-evolve FDA regulations could holdback 3D printing of food

Investing in 3D printing could open new markets and generate huge cost savings for food manufacturers and retailers, but first companies must overcome potential regulatory and legal hurdles, many of...

General Mills nears goal of 100% sustainably sourced palm oil

Through partnerships with small farmers, non-governmental organizations and other industry stakeholders, General Mills reports it is making progress towards its goal of sustainably sourcing 100% of its top 10 ingredients by 2020.

Lentein has more essential and branch chain amino acids than any other plant protein

Could the water lentil be the next big thing in plant-based protein?

A new form of non-GMO plant-based protein boasting an amino acid profile comparable to whey, plus high levels of calcium and other nutrients, is now available in commercial quantities from...

60-second interview: Mark Singleton, outgoing chairman of the Snack Food Association; vice president of sales & marketing, Rudolph Foods

SFA outgoing chairman: The lines between meals & snacks are blurring; we’ve seen remarkable changes in consumption patterns

According to the March 2015 report of the Dietary Guidelines Advisory Committee, most Americans now consume two or three snacks a day - news that came as no surprise to...

Sunwarrior increased sales, lowered costs and improved sustainability by switching to square tubs

Turns out being square isn’t such a bad thing, protein powder company Sunwarrior discovered when it ditched cylinder tubs for ones with four corners.

Soda should come with a warning label, say public health scientists, researchers

Legislation requiring warning labels on sugar-sweetened beverages alerting shoppers to the risk of diabetes, obesity, and tooth decay has been backed by a group of 34 leading public health scientists...

Hain Celestial all-natural lawsuit to proceed: ‘One does not have to suspend reality’ to understand why plaintiff felt misled, says judge

A California federal judge has given the green light to a false advertising lawsuit filed against Hain Celestial accusing it of misleading shoppers by describing its Sunflower Dream beverage and...

Will 2015 be the year of tempeh?

Manufacturers are cautiously reinvesting in tempeh, which is well-positioned to capitalize on multiple growing consumer trends, but they realize that before it can take-off it must clear a major hurdle:...

Artisan Bistro updates frozen entrée ingredients, packaging to attract consumers

Artisan Bistro hopes to coax back to the frozen food aisle consumers who have given the category the cold shoulder by raising the culinary and ingredient bars with its boldly...

US specialty food market surges 10.3% to $109.5bn in 2014; new buzzwords include grass-fed, fermented, pickled

US sales of specialty foods blasted through the $100bn barrier in 2014, with retail ($85.5bn) and foodservice sales ($24bn) combined hitting $109.5bn, up 10.3% on 2013 sales of $99.3bn, according...

Getting authenticity ‘right’ to grow business & make social change

The requirement to be “authentic” to succeed in the competitive food and beverage industry is clear, but how consumers define authenticity and how companies can meet and benefit from this...