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Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Chef’d teams with Quaker Oats to explore breakfast potential of meal kits

Home delivery meal kit provider Chef’d breaks away from the dinner focused competition by partnering with the Quaker Oats Company to become one of the first services in the crowded...

DIY food kits are ‘the future of our society,’ CEO of Cultures for Health says

Increased awareness of and ongoing battles with diet related chronic health problems are pushing more consumers into the kitchen for the first time -- creating a massive opportunities for do-it-yourself...

Positive consumer reviews, practitioner recommendations help Kabrita expand goat milk formula sales

Kabrita USA cuts through the competition in the infant and toddler formula category to earn shelf space and parents' trust by cultivating consumers' positive reviews and healthcare providers' recommendations. 

Startup The Little Kernel shows when it comes to RTE popcorn smaller can be better

Based in part on the idea that good things come in small packages, the founders of The Little Kernel earlier this year launched a line of tiny pre-popped popcorn, which...

USDA proposes revisions to Nutrition Facts panel for meat and poultry products

The US Department of Agriculture (USDA) has proposed revisions to the Nutrition Facts panel for meat and poultry products, amending regulations published in May 2016.

Transparent labeling could boost sales, consumer loyalty, Label Insight survey finds

Providing transparent, accurate information about products that go beyond what is legally required can boost sales, market share and consumer loyalty, suggests new research by Label Insight.

Four flavor trends for 2017 speak to complexity and comfort, Comax predicts

Change, whether good or bad,can be disquieting and push people toward the familiar, as likely will be the case for food and flavors in American in 2017 as a new...

Online grocery sales surge 55% in two years on success of different strategies

Charging a fee to deliver food and beverages ordered online is a double-edged sword that can boost basket size but also reduce reorder rates, suggests new research from 1010data Market...

Paleo certification requests have doubled annually, scheme embraced by 'household names,' says Paleo Foundation

Demand for Paleo-certified products are on the rise. But is the diet - and the certification scheme - based on sound science? We chat with Paleo's critics and proponents to...

6 steps companies can take to “do good” and expand their appeal to modern consumers

Modern Americans expect much more from food companies today than they did in the past -- now not only do they want food that is better for them, but they...

FOOD LITIGATION 101: Are you up to speed?

There have been hundreds of class action lawsuits directed against food and beverage companies in recent years over everything from evaporated cane juice to Non-GMO claims. But has the false...

Malted milk helps startup root cookies in nostalgia & be on cutting edge of current trends

The founders of startup Malt Shop Cookies are hoping to jumpstart their new ecommerce business by launching on Cyber Monday the online sale of their line of malted milk cookies...

More farm-related claims to appear on pack, Innova Market Insights forecasts

Now that clean label has moved on from being a trend to becoming “the new rules of the game,” Innova Market Insights predicts more brands will rely on 'farm to...

Dairy from cows fed GM feed is not ‘all-natural’, alleges lawsuit vs Dannon – but will it fly?

Has the FDA’s probe into ‘natural’ claims on food labels put a stop to the tidal wave of false advertising lawsuits engulfing food manufacturers? Not if a new complaint against...

Consumers seek ‘low-sugar’ claims, but remain confused & distrustful of nutrition labeling

Too much sugar remains a top consumer concern, but confusion about how to read product labels and general distrust of their accuracy means many Americans are at a loss as...

Pure Growth Organic seeks to make organic accessible & acceptable to children

Rightly or wrongly, organic snacks often are stereotyped as “esoteric” products that sacrifice flavor and fun for nutrition and are “hard on the wallet” compared to their conventional counterparts, according...

NOSB votes to keep ‘GMO 2.0’ techniques out of organic

To protect organic crops and products form the “incursion” of rapidly developing genetic engineering, the National Organic Standards Board voted last week to recommend USDA expand and strengthen the definitions...

IPA petitions FDA on requiring CFUs for probiotic labeling

The International Probiotics Association has submitted a citizen petition to the FDA to require the labeling of probiotic ingredients in dietary supplements as colony forming units (CFUs) instead of by...

Consumers feel more connected to retailers that reflect their communities, C Space survey finds

Offering a small selection of locally produced food and beverages is no longer enough to set retailers apart -- now the entire store needs to reflect the community it serves...

Americans' desire for international food remains strong despite rising nationalism

A renewed nationalism by a vocal portion of the US population, fueled by Trump’s presidential campaign and victory, likely will not dampen consumers’ desire for international flavors and dishes, according...

NOSB’s vote to delist carrageenan viewed as ‘dangerous precedent,’ restrictive

The National Organic Review Board’s decision Thursday to remove carrageenan from the list of allowable non-organic ingredients in organic products will limit consumers’ organic options, result in inferior products and...

Soup-To-Nuts Podcast

Soup-To-Nuts Podcast: Expanding cranberries’ appeal beyond the holidays & to a new generation

For most Americans cranberry sauce is a Thanksgiving staple, but it isn’t the dish everyone clamors for -- which the fruit’s industry stakeholders hope to change with aggressive marketing campaigns,...

Future of Nutrition Facts, menu labeling & food safety are unclear under Trump, CSPI says

While President-elect Trump’s position on food policy is relatively unclear still, changes to the exhaustively researched and intensely debated Nutrition Facts label, menu labeling rule and food safety regulations could...

Pros & cons of carrageenan weighed at NOSB ahead of vote to delist it

Advocates for and against allowing organic products to continue using the non-organic thickener carrageenan argued their cases in front of the National Organic Standards Board Wednesday ahead of the advisory...

NOSB debates organic status of carrageenan, tocopherols, marine algae, hydroponics

Organic industry stakeholders from across the nation are gathered in St. Louis today for what promises to be a highly contentious three-day meeting during which the National Organic Standards Board...

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