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Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

New products gallery: WhiteWave unveils Aussie style yogurts, Kellogg explores its Origins, Post enters breakfast biscuit category

From Post Foods' new breakfast biscuits to Häagen-Dazs's new Artisan Collection, this month’s gallery is packed with innovative new food and beverage products, many of which are making their debut...

We recognize we have to change the in-store experience

Target to double Made to Matter natural & organic collection as part of food 'reinvention' plan

Target will double the size of its 'Made to Matter' range of natural, organic, and sustainable products this year as part of a plan to "reinvent" its grocery offering and...

GUEST ARTICLE

GUEST ARTICLE: Investing in our future: Why the time is right for an organic check-off

As organic pioneers recognized more than twenty years ago, there is something keenly satisfying about controlling your destiny.

Tate & Lyle unveils Dolcia Prima allulose low-calorie-sugar: ‘We believe this will change the food and beverage landscape forever’

Tate & Lyle is launching a new ultra-low-calorie sugar that is found naturally in jackfruit and raisins, but is being made in commercial quantities via the enzymatic conversion of corn...

Hampton Creek Foods sued again over 'deceptive' Just Mayo name

Just weeks after Unilever dropped its false advertising lawsuit against Hampton Creek Foods over its egg-free spread ‘Just Mayo’, a consumer class action making near-identical claims has been filed in...

Judge: A reasonable consumer might be deceived by presence of SAPP in ‘all-natural’ baking mixes

The latest in a series of class action lawsuits filed over the use of synthetic leavening agent sodium acid pyrophosphate (SAPP) in foods marketed as ‘all-natural’ has been given the...

Coconut sugar: The latest sugar alternative

Coconut sugar is increasing in popularity because it is seen as being a healthier, more ethical alternative to sugar - but nutritionists remain sceptical of the health claims.

Special Edition: Going Non GMO in Supplements

Enzymes present special case in affirming non GMO status of ingredients

When trying to source non GMO dietary ingredients for supplements, the inclusion of enzymes presents a special case. There is confusion about the penetration of genetic modification technology into the...

Clear label pledge

Hershey's Milk Chocolate and Kisses to go non-GM

Hershey intends to remove genetically-modified ingredients from Hershey’s Milk Chocolate and Kisses by the end of the year.

Keurig Green Mountain expands hot options even as it prepares for cold launch

Thanks in part to the ongoing success of Keurig Green Mountain’s personal beverage brewing system, sales of single cup coffee are helping to buoy the overall coffee category as sales...

Campbell reorganizes its portfolio, cuts costs to drive growth

Facing tepid earnings growth and changing consumer shopping dynamics, the Campbell Soup Co. will drastically reorganize its portfolio and cut at least $200 million in costs in the next three...

Life in the food court: ‘Some people bring cases that are legally and factually cognizable, but are stupid’

There have been more than 200 class action lawsuits filed against food and beverage companies over allegedly deceptive labeling since 2012, 60 of which have been dismissed at various stages,...

What are consumers looking for from their snacks today?

What's hot in snacks? Insects? Chia? Chickpeas? And how difficult is it to get a new snack to market?

Warning letter slams coconut oil marketer over disease claims

The Food and Drug Administration has issued a warning letter to a coconut oil manufacturer for violations that included making drug claims on specific chemical constituents of the oil.

Meet the CEOs of KRAVE, Health Warrior, Fruigees, HUMAN and Barnana

What are the hottest snacking trends – and companies - to watch in 2015?

With the percentage of energy derived from snacks in the American diet doubling since the late 1970s, the pressure is on to make those snacking calories count. But what is...

The meat market must address price, safety & health concerns to grow

The U.S. meat market is projected to grow 1.7% annually to $84 billion in 2018, but to reach its full potential it must overcome challenges, including concerns about price and...

Raaka’s “virgin chocolate” tests the limits of where the confection can go

Brooklyn start-up Raaka is carving out space in the crowded chocolate category by skipping the traditional step of roasting the cocoa bean to create “virgin chocolate” that highlights the “true...

Household penetration of plant-based beverages has doubled in five years to more than 30%, says WhiteWave Foods

US household penetration of plant-based beverages has doubled in five years to more than 30%, with almond milk now accounting for almost 70% of sales and new nut-based milks such...

Whole Foods digital presence “low-risk” strategy to boost sales

Whole Foods Market continues to evolve in the face of increased competition and gain market share by responding to consumers’ changing shopping habits with a broad online presence that is...

Kara Goldin: Consumers have evolved faster than the beverage category has

Hint Water CEO: Our goal is to build Hint to be a billion dollar brand

While gaining significant distribution in the beverages market can be tough if you don’t have the might of a Coke or Pepsi behind you, Hint Inc CEO Kara Goldin is...

What's for breakfast? Re-inventing the first meal of the day

Healthy cereals could help industry grow modestly in 5 years, IBISWorld predicts

After years of steady decline, the cereal industry could see modest growth in the next five years thanks to consumer interest in healthier, high-end cereals, product process updates, improved commodity...

Beverage trend watching panel highlights: ‘Sugar has become a major concern for American consumers’

From the steady decline of carbonates to the dramatic rise of energy, the prospects for Keurig Cold and how 7-Eleven evaluates new products, our beverage trend-watching panel debate covered a...

Product of the Year seal helps new products increase distribution, sales

While the upfront cost of third-party credentialing from Product of the Year is sizable for many small firms, winning the right to display its iconic red logo for two years...

Skeptics question researchers’ conclusion that recommendation to limit saturated fat unfounded

A new study in Open Heart suggesting the U.S. and U.K. never should have recommended limiting saturated fat to reduce the risk of heart disease is a “rehash” of previously...

Hear from the CEOs of Mamma Chia, HonestTea, KeVita, KonaRed, Vertical Water, and Reed's

Beverage CEO debate highlights: Chris Reed’s ‘have my cake and eat it’ plan, & Seth Goldman’s Bermuda triangle

From the impact of the Safeway Albertsons deal to dubious alcohol levels in kombucha, the CEOs in our beverage entrepreneurs debate on Feb 4 did not hold back. Here are...