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Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

J.M. Smucker Co.’s coffee sales turn around on strength of 5-prong plan

J.M. Smucker Co.’s aggressive efforts to wake up its sleepy coffee segment are working, resulting in a 12% increase in the segment’s sales and a 13% increase in its profits...

Lux Research: Cost, speed & sustainability benefits of synthetic biology will make it a ‘permanent and growing aspect' of flavors market

Synthetic biology will become a “permanent and growing aspect of the flavors & fragrances landscape” predicts a new report from Lux Research, which says the approach is more sustainable than traditional...

Letter shows FDA is serious about enforcing standards of identity, says lawyer

FDA warning letter to Hampton Creek could trigger new wave of lawsuits, predict attorneys

While Unilever dropped a false advertising lawsuit over egg-free spread Just Mayo last year amid an avalanche of bad PR, the FDA has picked up where Unilever left off with...

Pizza makers should re-think marketing, formulation to appeal to health-conscious women, study finds

The cliché of pizza lovers as beer-pong playing frat boys or men sharing a slice while watching sports is all wrong – and as a result, so are many manufacturers’...

Smart Groceries marries elements of online shopping & meal kit delivery services, creator says

A new hybrid grocery delivery and meal solution service from food-tech start-up Handpick, Inc., claims to offer a more affordable and sustainable way for consumers to shop and cook than...

Flavor Trends

Americans are united in their love for ice cream, but divided over their favorite flavors

The dog days of summer are here and to help cool off consumers are reaching for ice cream, which a recent Yahoo Food survey found is 41% of American’s favorite...

Judge stays Gen Mills trans fat lawsuit, but FDA has left firms exposed to civil litigation, argue attorneys

In a ruling that will be read with interest by food manufacturers worried about being sued for using partially hydrogenated oils (PHOs), a judge in California has stayed a PHO-related...

“Channel agnostic” strategy helps Hain Celestial’s sales grow double-digits

Natural and organic food manufacturer Hain Celestial Group continued its five year streak of earning double-digit quarterly sales growth thanks in part to a “channel agnostic go-to-market strategy,” according to...

FDA warning letter reminds industry whole stevia leaf is not GRAS or an approved food additive

A recent FDA warning letter reminds food and beverage manufacturers that whole stevia leaf is not generally recognized as safe for conventional foods, even though many extracts of the plant...

New snacks gallery: From buffalo jerky and salad bites to superfood pouches and bean chips

From grass-fed Buffalo jerky from Patagonia Provisions; and fruit, veggie and chia-packed squeezy pouches from Happy Valley; to bean chips from General Mills; check out FoodNavigator-USA's gallery of new snacks hitting...

Soylent case reignites debate over Prop 65: 'It's basically extortion,' claims attorney

LA-based Soylent says it “stands by the quality and safety” of its meal substitutes, after being threatened with legal action alleging its Soylent 1.5 powders contain risky levels of heavy...

Bolthouse Farms expands juice offering under new leadership

Bolthouse Farms is advancing its on-trend mission to make fresh products more available by expanding its fresh juice and salad dressing offerings under a new president and general manager. 

60-second interview: Dave's Killer Bread CEO John Tucker

Will Dave's Killer Bread retain its edgy appeal without its co-founder and namesake? FoodNavigator-USA (FNU) caught up with CEO John Tucker after bakery giant Flowers Foods coughed up a cool...

87% of consumers globally think non-GMO is ‘healthier’. But where’s the evidence?

A large consumer study* from market researcher Health Focus International spanning 16 major consumer markets includes this pretty jaw-dropping statistic: 87% of consumers globally think non-GMO foods are ‘somewhat’, or...

Bai Brands under fire over 'antioxidant-packed' claims as judge allows false advertising lawsuit to proceed

Beverage industry superstar Bai Brands – which hit the headlines this week with the launch of antioxidant-infused Antiwater – has also attracted the attention of plaintiff’s attorneys in California, which...

Snacks now comprise 50% of all eating occasions

Eating alone, continuous snacking and the slow death of the primary shopper: 10 things you need to know about the changing American consumer

American households - and eating habits - are changing, and food marketers need to catch up, says the Food Marketing Institute (FMI) in its 2015 US Grocery Shopper Trends report....

In-store promotions help retailers, brands retain sales when desired products are out-of-stock

Proactive marketing strategies, such as cross-promotions and strategic shelving, by food manufacturers and retailers can reduce the risk of lost sales when consumers are faced with an out-of-stock product on...

Food brands, non profits offered chance to engage with hundreds of bloggers at upcoming event

An event in late September will bring natural and organic food brands and thought leaders together with hundreds of bloggers.  It’s the first such event of its kind, organizers said....

Kellogg and General Mills artificial-free pledge won’t reverse cereal decline, says expert

Kellogg and General Mills’ pledges to remove artificial ingredients from their cereals in the coming years will not be enough to help cereal rebound but could spark an R&D trend,...

DRY's positioning as premium soda brand lets it prosper as sales in overall category dry up

When creating her DRY line of premium carbonated beverages 10 years ago, founder Sharelle Klaus sought to create a new niche in the beverage world.  Which was a fortuitous thing,...

Regularly eating spicy foods associated with a lower risk of death, BMJ study suggests

The mouth-burning, eye-watering and cough-inducing sensations that come with eating spicy foods might make some people feel like they are dying, but in reality eating spicy food could reduce their...

Kellogg suffers fall in sales and profit

Kellogg, the US cereals company, has suffered a fall in net sales and reported operating profit for the second quarter to July 4 2015.

Emerging origin

Bean-to-bar chocolate makers circle India for single origin opportunity

At least five premium chocolate makers are looking to build up India’s cocoa sector to produce single origin Indian chocolate.

Fast food fever: Modern diets impact immune health of you and your kids

Modern ‘Western diets’ can lead to poor immune functioning and increased risk of inflammatory conditions, allergy, and auto-immunity, researchers warn.

Food taxes and subsidies: A balanced approach needed, says review

Fiscal policies can form a valuable part of efforts to drive changes in dietary behaviours, but such policies must be balanced against each other, say researchers.

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