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Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

EBEV 2014, ATLANTA, GEORGIA, OCTOBER 1-3

‘Instagram trumps Facebook for brand engagement’ – Lipton North America exec suggests

Jaime Crespo, senior brand manager, Lipton North America, says research suggests consumers are 59 times more likely to engage with brands on Instagram than Facebook, while millennials measure wealth more...

Quest for purity brought allergen-free positioning as a side benefit, chocolate maker says

The rising tide of food intolerances and allergic reactions bodes well for Pascha Chocolate, a brand that is founded on an allergen-free positioning. But co-founder Courtenay Vuchnich said the real...

Quick fixes could quell rising tide of undeclared allergen food recalls

Simple changes in how food manufacturers handle and trace ingredients, packages and labels at production facilities could reduce dramatically the number of recalls due to undeclared allergens, which make up...

Coconut products can never claim to be 'healthy' because of the saturated fats, says legal expert

One of the fastest growing ingredients right now, coconut often is touted as a superfood, but that does not mean products containing its oil, flesh or milk are “healthy,” a...

Whole Foods ups sustainability ante with new ad campaign

Whole Foods Markets has decided to go big, with a national TV ad campaign that kicked off during a recent World Series game.  The message is one of “values,” talking...

Simply 7 Snacks: If you’re making a quinoa chip, consumers expect quinoa to be the first ingredient

While Beanitos probably has a higher profile, fellow Texan chip maker Simply7 snacks has quietly carved out an equally impressive niche in the better-for-you snacks aisle over the past four...

Matcha, regional grains, coconut sugar & cannabis cuisine: What are the top 10 culinary trends for 2015?

From hop-free ales with lavender or elderflowers to ‘advanced Asian’ cuisine, Sterling-Rice Group (SRG) looks at the top 10 culinary trends it predicts will inspire the packaged food and foodservice...

Beanitos: People aren’t against calories, they are against empty calories

Not so long ago, beans were something you’d more likely find in a dip than a chip. Today, in no small part because of the explosive growth of Beanitos, they...

Consumers want to see what you are putting into the product as well as what isn’t in there

The meteoric rise of Way Better Snacks: ‘All-natural’ is all very well, but what really matters is nutrient density

With revenues going from zero to “north of $20m” in three years, the growth of Way Better Snacks has been nothing short of meteoric. But while great branding, its focus...

'Many kombucha makers are thumbing their nose at the regulators'

KeVita CEO: If you want to succeed in this industry, you’ve got to pitch your tent and plan on camping out for a while

In 2010, KeVita sparkling organic probiotic beverages were available in a handful of Whole Foods stores in Southern California. Today they have 90%+ ACV in the natural channel, and a...

Social media can help companies identify threats as well as opportunities, expert says

Social media can be a powerful tool to identify trends as well as communicate with different customer segments.  But it can also be used to identify threats, says market research...

Promote healthier products to meet dietary guidelines, says new analysis: It could decrease chronic disease risk and boost retailer profits

Small and inexpensive changes to the content of supermarket circulars have ‘great potential’ to boost healthy eating and get consumers closer to dietary guidelines, but only if the retailers are...

Fundamental market shifts benefit smaller firms over larger, analyst says

The marketplace for consumer goods has fundamentally changed, and CPG companies looking for stable long term growth need to be able to solve this “frustrating puzzle,” according to a new...

Sodium acid pyrophosphate (SAPP) doesn’t belong in foods labeled ‘all-natural’, FDA warns baker

Leavening agent sodium acid pyrophosphate (SAPP) doesn’t belong in products making ‘all-natural’ claims, even if they are USDA certified organic, the FDA has told a Massachusetts-based baker.

Tate & Lyle unveils Claria, a functional clean label starch that performs like a modified one

Tate & Lyle has unveiled CLARIA, a new range of functional clean-label starches that are claimed to perform as well as their modified counterparts, enabling firms to deliver cleaner labels...

The cost of GMO labeling? Less than a penny a day, says Consumers Union analysis

The cost to consumers of requiring labeling of genetically modified food is $2.30 per person annually, or less than a penny a day, says new analysis commissioned by Consumers Union,...

Equity crowd funding will transform food industry, expert says

New crowd funding platforms will transform the food industry, said an executive of a Canadian company set to go that route to raise additional capital.

Analyst: ‘I guess Pepsi Next is now Pepsi Past’… PepsiCo takes on Coca-Cola Life with stevia-sweetened Pepsi True

Just weeks after the US launch of Coca-Cola Life, PepsiCo has unveiled plans to launch its own mid-calorie soda sweetened with a combination of sugar and stevia under the Pepsi...

Natural & Clean Label forum highlights, part II:

If GMOs were involved in any way in the production of your product and you’re calling it ‘natural’, be prepared for a lawsuit

In part one of our coverage of FoodNavigator-USA’s natural & clean label panel debate we looked at whether the FDA - or industry stakeholders - should define ‘natural’. In part...

Natural & Clean Label forum highlights, part I

CSPI: ‘A ‘natural’ definition would not be perfect, but we shouldn’t let perfect be the enemy of the good’

The notion that defining ‘natural’ is just too hard - either for the FDA or for the food industry - and that we therefore shouldn’t even bother to attempt it,...

Millennials want bold flavors, convenient protein, natural, organic, gluten-free, and non-GMO, says Diamond Foods

Diamond Foods is "competing with products addressing the trends in convenient protein, natural, organic, gluten-free, and non-GMO", CEO Brian Driscoll told analysts Thursday. And while its nuts and chips tap into some of...

Annie’s/So Delicious deals just the beginning says corporate finance expert: CPG giants now eyeing up natural firms with revenues of $10-25m

While the jaw-dropping amount that General Mills paid for Annie’s ($820m) raised some eyebrows, it was “worth it”, says one corporate finance expert who says big CPG firms are increasingly...

Food Justice Certified label aims to verify fair treatment of farm laborers, others in food chain

After a years long pilot process, the new label Food Justice Certified is ready for market. The new designation aims to do what the USDA Organic Certification does not, and...

Interview: Neil Goldsmith, CEO, Evolva

Synthetic biology is cheaper, faster, and more sustainable, says Evolva CEO: 'We’re proud of what we do'

What’s more sustainable? Using acres of land, water and energy to grow plants that produce minuscule quantities of natural flavors, sweeteners or phytonutrients; or making them via a fermentation process...

Activists raise warning flags about 'synthetic biology' ingredients

Opponents of genetic modification say there is a new, potentially more powerful technology to contend with: synthetic biology.  Purveyors of natural products who are concerned about this technique have coined...

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