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Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Will the ConAgra 100% natural case end up in the Supreme Court?

POM v Coke got there, but will another high-profile food litigation case – this time over GMOs and 100% natural labels on cooking oil (Briseno v ConAgra) - also end...

AQUAhydrate targets 'everyday warriors' as premium pH segment continues to grow

Celebrity-backed AQUAhydrate has doubled its distribution over the past 18 months from around 30,000 to 60,000 outlets by appealing to a broad set of ‘everyday warriors’ it claims are seeking...

Three strategies to tap into the multi-billion-dollar multicultural cuisine market

The rapidly changing face of America and the growing influence of multicultural households on the mainstream population demand retailers revise their marketing and stocking strategies to better meet evolving consumer...

KIND CEO launches Feed the Truth to shine light on food policy research funding & influence

Despite increased transparency into how food is sourced, who makes it and how, much of the research on which nutrition policy is based and how it is funded remains notably...

Seafood manufacturers tackle causes of low consumption with new flavors & convenient packaging

Building on the momentum of FDA’s recent guidance that women and children should eat more fish, several seafood manufacturers are launching new products that could help the industry come closer...

PepsiCo: ‘We listened to the CSPI out of concern for our consumers’

PepsiCo to revise Naked Juice labels in settlement

PepsiCo will make several modifications to the way it labels and markets Naked Juice, in an agreement that ends litigation filed by the Center for Science in the Public Interest...

Standards of identity are designed to protect consumers, not stifle competition, says GFI

Dairy Pride Act is 'anti-competitive' and 'unconstitutional,' says Good Food Institute

More than 46,000 people have signed a Good Food Institute petition urging Senator Tammy Baldwin and Congressman Peter Welch not to pursue the passage of the Dairy Pride Act, which...

GAO argues again that the US should unite the 19 agencies that oversee food safety under one system

Citing an uptick in multi-state foodborne illness outbreaks and their high cost to consumers and manufacturers alike, the Government Accountability Office reiterates its 40-year argument for a single, unified food...

State bills call for warnings about risks associated with synthetic dyes & sugar-sweetened beverages

Two California state senate bills would mandate controversial warnings on some foods and beverages, and if enacted could start a domino effect among other like-minded states, potentially creating a patchwork...

Snacking Innovation Summit trend-watching: Mini-meals, tapas-style eating, and hero SKUs

The trend towards continuous grazing throughout the day will create new ‘multi-temperature’ snacking opportunities for manufacturers as a ‘tapas-style’ approach to eating gains momentum, predicted panelists at the FoodNavigator-USA/BakeryandSnacks snacking...

Soup-To-Nuts Podcast: Paid influencers make big impact with small budget in hot sauce category

From restaurants’ fixation with ghost peppers to the presence of sriracha on dining tables across the country and chili pepper in everything from snack chips to hot chocolate, it is...

Legislators & industry tackle food waste by easing donation guidelines & tightening expiry labeling

Legislation aimed at redirecting food that would be wasted to hungry Americans would make it easier for stakeholders to donate food and reduce the risk that consumers prematurely throw away...

BioChecked founder: ‘We knew non glyphosate certification was going to be something people look for’

After observing trade shows, lab test requests, and online forums on food and health, BioChecked executive director Scott Prentice and his team thought the timing was right to launch a...

‘Chewy’ ice cream from Lezzetli stretches Americans’ imaginations and palates

Typically considered smooth and creamy, the idea for most Americans that ice cream also could be chewy might seem like a stretch – and it is. Literally. 

High prices, consumer confusion & store placement hold back organic from full sales potential

Sales of natural and organic products may be steadily increasing – and even outpacing that of the overall food industry – but three main barriers continue to hold them back...

Packaging trends evolve to preserve flavor & the planet, Tetra Pak predicts

Manufacturers and brands will need to be more flexible in their approach to packaging in 2017 to better reflect the previously unexpected blending of ingredients, flavors and usage occasions that...

Cartons help brands sell sustainability with new unqualified ‘please, recycle’ claim

A new ability to don an unqualified “please, recycle” claim on cartons elevates the packaging’s already strong sustainability story and gives brands that use the containers another tool with which...

Consumer interpretation of clean label trend varies by generation

As the concept of clean label continues to evolve and transition from an industry term to one consumers understand and seek, companies should take a more sophisticated approach to the...

Soup-To-Nuts Podcast: Countering the impact of climate change on coffee

Every year more people wake up to coffee or use it to fuel them day, but according to a comprehensive report recently published by the Climate Institute, this early morning...

Protein holds steady in 2017 but consumers become more sophisticated in their demands

Protein shows no sign of petering out in 2017 with many consumers still listing it as an “ideal attribute” for fortification across categories and an ever-growing list of sources from...

New dressings from Bolthouse Farms target underserved overlap between organic and better-for-you

Bolthouse Farms expands its footprint in the crowded dressing category with the launch of a new premium line that fills the whitespace in the unexpectedly bare overlap between organic and...

Daiya Foods VP: The Dairy Pride Act is a solution looking for a problem

The Dairy Pride Act, which seeks to crack down on the use of dairy-derived labels for plant-based products on the grounds shoppers are being misled, is a “solution looking for...

a2 Milk USA CEO: Plant-based ‘milk’ labeling is misleading, but it’s not what’s killing the dairy milk market

The dairy lobby is justifiably frustrated about the widespread use of dairy-terms (milk, cheese, yogurt) to describe plant-based products, but it also needs to focus on its own game to...

Sugar-reduction efforts pick up steam ahead of update to Nutrition Facts panel

Food and beverage brands of all sizes and across categories are scrambling to reduce sugar in their products before FDA regulations mandating they indicate added and total sugar on the...

US ranks near the bottom globally for nutrition, sustainability & food waste

Perhaps not surprising, but disappointing nonetheless to environmental, health and nutrition advocates is new research that ranks the US dead last, or very near the bottom, out of 25 countries...

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