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Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Standards of identity are designed to protect consumers, not stifle competition, says GFI

Dairy Pride Act is 'anti-competitive' and 'unconstitutional,' says Good Food Institute

More than 46,000 people have signed a Good Food Institute petition urging Senator Tammy Baldwin and Congressman Peter Welch not to pursue the passage of the Dairy Pride Act, which...

GAO argues again that the US should unite the 19 agencies that oversee food safety under one system

Citing an uptick in multi-state foodborne illness outbreaks and their high cost to consumers and manufacturers alike, the Government Accountability Office reiterates its 40-year argument for a single, unified food...

State bills call for warnings about risks associated with synthetic dyes & sugar-sweetened beverages

Two California state senate bills would mandate controversial warnings on some foods and beverages, and if enacted could start a domino effect among other like-minded states, potentially creating a patchwork...

Snacking Innovation Summit trend-watching: Mini-meals, tapas-style eating, and hero SKUs

The trend towards continuous grazing throughout the day will create new ‘multi-temperature’ snacking opportunities for manufacturers as a ‘tapas-style’ approach to eating gains momentum, predicted panelists at the FoodNavigator-USA/BakeryandSnacks snacking...

Soup-To-Nuts Podcast: Paid influencers make big impact with small budget in hot sauce category

From restaurants’ fixation with ghost peppers to the presence of sriracha on dining tables across the country and chili pepper in everything from snack chips to hot chocolate, it is...

Legislators & industry tackle food waste by easing donation guidelines & tightening expiry labeling

Legislation aimed at redirecting food that would be wasted to hungry Americans would make it easier for stakeholders to donate food and reduce the risk that consumers prematurely throw away...

BioChecked founder: ‘We knew non glyphosate certification was going to be something people look for’

After observing trade shows, lab test requests, and online forums on food and health, BioChecked executive director Scott Prentice and his team thought the timing was right to launch a...

‘Chewy’ ice cream from Lezzetli stretches Americans’ imaginations and palates

Typically considered smooth and creamy, the idea for most Americans that ice cream also could be chewy might seem like a stretch – and it is. Literally. 

High prices, consumer confusion & store placement hold back organic from full sales potential

Sales of natural and organic products may be steadily increasing – and even outpacing that of the overall food industry – but three main barriers continue to hold them back...

Packaging trends evolve to preserve flavor & the planet, Tetra Pak predicts

Manufacturers and brands will need to be more flexible in their approach to packaging in 2017 to better reflect the previously unexpected blending of ingredients, flavors and usage occasions that...

Cartons help brands sell sustainability with new unqualified ‘please, recycle’ claim

A new ability to don an unqualified “please, recycle” claim on cartons elevates the packaging’s already strong sustainability story and gives brands that use the containers another tool with which...

Consumer interpretation of clean label trend varies by generation

As the concept of clean label continues to evolve and transition from an industry term to one consumers understand and seek, companies should take a more sophisticated approach to the...

Soup-To-Nuts Podcast: Countering the impact of climate change on coffee

Every year more people wake up to coffee or use it to fuel them day, but according to a comprehensive report recently published by the Climate Institute, this early morning...

Protein holds steady in 2017 but consumers become more sophisticated in their demands

Protein shows no sign of petering out in 2017 with many consumers still listing it as an “ideal attribute” for fortification across categories and an ever-growing list of sources from...

New dressings from Bolthouse Farms target underserved overlap between organic and better-for-you

Bolthouse Farms expands its footprint in the crowded dressing category with the launch of a new premium line that fills the whitespace in the unexpectedly bare overlap between organic and...

Daiya Foods VP: The Dairy Pride Act is a solution looking for a problem

The Dairy Pride Act, which seeks to crack down on the use of dairy-derived labels for plant-based products on the grounds shoppers are being misled, is a “solution looking for...

a2 Milk USA CEO: Plant-based ‘milk’ labeling is misleading, but it’s not what’s killing the dairy milk market

The dairy lobby is justifiably frustrated about the widespread use of dairy-terms (milk, cheese, yogurt) to describe plant-based products, but it also needs to focus on its own game to...

Sugar-reduction efforts pick up steam ahead of update to Nutrition Facts panel

Food and beverage brands of all sizes and across categories are scrambling to reduce sugar in their products before FDA regulations mandating they indicate added and total sugar on the...

US ranks near the bottom globally for nutrition, sustainability & food waste

Perhaps not surprising, but disappointing nonetheless to environmental, health and nutrition advocates is new research that ranks the US dead last, or very near the bottom, out of 25 countries...

Trump’s agriculture priorities should include funding for research, technology & nutrition

With the new administration comes new opportunities for the food and beverage industry, from agriculture and scientists to manufacturers and public health advocates, to make their priorities heard by collectively...

Drinking vinegar could be the next kombucha if it can overcome four major hurdles

While most Americans remain unfamiliar with drinking vinegar, the category is gaining traction and could be the next kombucha if manufacturers work together to promote its many benefits and uses,...

Trump supporters call for Budweiser boycott after immigration-themed Super Bowl ad

Trump supporters are calling for a boycott of Budweiser following the beer giant’s Super Bowl ad - which depicts Anheuser-Busch co-founder Adolphus Busch’s arrival in America from Germany - interpreting...

Have thousands of facility registrations lapsed?

A quirk of the latest go round in the FDA facility registration process means thousands of foreign firms could find their registrations have lapsed, a leading consultant tells NutraIngredients-USA.

How to ‘win’ with Super Bowl ads in a bristling political climate

An astronomical amount of money pours out of food and beverage companies into Super Bowl spots each year. This year, from coin toss till the end of play, there are...

Soup-To-Nuts Podcast: Separating fact from fiction when formulating with probiotics

Once restricted to a handful of products, such as yogurt, probiotics are enjoying unprecedented popularity and are popping up in unexpected places with many bold health claims, but not everything...

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