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Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

JULY 2015 NEWS QUIZ: From GMO labeling to added sugars, are you up to speed?

Do you know what the FDA thinks the daily value (DV) for added sugar should be… and which major food manufacturer thinks the FDA is on the right track? And...

Hampton Creek CEO says letter to presidential candidates seeks 'authentic leadership on food'

For Hampton Creek CEO Josh Tetrick, food lies at the heart of the debate about what path the country should take in the upcoming presidential election. That’s why he recently...

Dave Lefkow: 'You’d be amazed how many people are obsessed with bacon...'

J&D's Foods builds a food empire: ‘Making everything taste like bacon since 2007’

The Eureka moment came on a business trip in 2007 when Dave Lefkow’s co-worker Justin Esch casually observed that bacon flavored salt might taste pretty good. The cash to make...

News in brief

ConAgra Foods: Trans-fat labeling is a matter for the FDA, not the courts…

ConAgra Foods has urged a California court to throw out a lawsuit* alleging it misled consumers with the '0g trans-fat' claim on its Crunch 'n Munch popcorn, and stressed that...

US consumers are pretty clueless about gluten, reveals new survey from NSF

While celiacs – by necessity – are pretty clued up about gluten, most Americans are less well-informed, with a sizable number erroneously believing rice and potatoes contain gluten, according to a...

FDA proposes including DV for added sugars on the Nutrition Facts panel

UPDATED: The FDA is proposing that manufacturers include a percent daily value (DV) for added sugar on the Nutrition Facts panel – set at 10% of total energy intakes (calories)...

GMA: 'HR 1599 protects the consumer from a costly and confusing 50 state patchwork of labeling laws'

House passes Pompeo bill that would prevent state-mandated GMO labeling

The US House of Representatives has passed the industry-backed voluntary GMO labeling bill - The Safe and Accurate Food Labeling Act 2015 - by 275 votes to 150, and rejected...

News in brief

House to vote on Pompeo voluntary GMO labeling bill today

The US House of Representatives will vote on H.R. 1599 – The Safe and Accurate Food Labeling Act 2015 – at approximately 1 p.m eastern time today.

MegaFood supplements to carry Lundberg rice branding in supply deal

FoodState, the makers of the MegaFood line of dietary supplements, has entered into a new supply deal that will allow it to cobrand some of its supplements with the name...

Almond Breeze almond milk only contains 2% almonds, claims false advertising lawsuit

Consumers understand that almond milk must contain some water, but they would be surprised to learn that the leading brands contain just 2% almonds, alleges a class action lawsuit vs...

Meet the people behind a2 milk, Yasso, Smári Organics, Tarte Foods, and good culture

Interested in new dairy trends? Join us at the LIVE FoodNavigator-USA Dairy Innovation Forum on July 29

Will tummy-friendly a2 milk be a hit in the US market? And is the cottage cheese category ripe for disruption?

Eight things to know about the Pompeo voluntary GMO labelling Act

There are two bills about GMO labeling floating around Congress, but the momentum appears behind the Safe and Accurate Food Labeling Act of 2015. Here are eight things to know...

News in brief

FDA to issue evaporated cane juice guidance before the end of 2016

The FDA says it aims to issue finalized guidance on whether 'evaporated cane juice' (ECJ) is the common or usual name for certain cane-sugar-derived sweeteners before the end of 2016. ...

Talking Rain (Sparkling ICE) CEO: We might acquire brands, or build our own new brands

The Sparkling ICE brand notched up sales of more than $500m in 2014, is on course to top $600m in 2015, and has a fighting chance of reaching its well-publicized...

IFT annual conference

Welch’s wants to Concord the world

Welch’s is expanding its reach beyond finished consumer goods and into new countries with the launch last fall of its Global Ingredients Group. 

Summer Fancy Food Show

How to determine the best channel for a product launch

Where a product launches heavily influences its success, making understanding each channel’s unique rules and protocols essential to determine the best outlet for a new product, Ian Kelleher, director of...

NightFood spearheads creation of a healthy late-night snack subcategory

The makers of NightFood nutrition bars want to create a new subcategory of food that will help late-night snackers choose healthier options that could help them sleep better. 

Summer Fancy Food Show

NonGMO verification opens retailers’ doors for I Heart Keenwah’s puffs and cluster snacks

Earning the NonGMO Project verification for every product in the I Heart Keenwah line was a “frustrating” and “taxing” year-long process, but it was worth it, said the company’s president...

What lessons can be learned from France's price war?

Indiscriminate and widespread price wars do not make sense – but manufacturers must be proactive if they are to survive them, says an IRI report.

Trendwatching at IFT 2015: From on-trend botanicals, tiger nuts, and matcha to non-GMO claims

Market researchers Innova Market Insights and Mintel shared new data on what’s hot and what’s not in food & beverages at the IFT show this year, exploring everything from dairy-free...

10 strategies to accelerate new product growth

The number of new products coming to market every year continues to shrink, but that doesn’t make cutting through the competition any easier, according to Larry Levin, executive VP and...

Lindt continues to punch above ‘stagnating’ chocolate market in H1

Lindt & Sprüngli has reported strong sales growth in the first half of the year driven by its North American business and recent Russell Stover acquisition as global chocolate markets...

Food & beverage entrepreneurs to watch: From YumButter and Dang Foods to Evo Hemp

From the purveyors of toasted coconut chips to hemp bars, high-protein gelato, cricket powder, chickpea snacks and portable nut butter, here's FoodNavigator-USA's latest pick of entrepreneurs to watch in the...

News in brief

Diet Pepsi with aspartame will be available online when recipe switches to sucralose, says PepsiCo

While Diet Pepsi will go aspartame-free in August, PepsiCo says fans of the original formula should still be able to buy it online.

FDA revises warning letter over HFCS and 100% natural claims to ‘avoid any confusion’

The FDA has removed a paragraph from a recent warning letter to a seafood company challenging ‘100% natural’ claims on a product containing high fructose corn syrup (HFCS), following an...