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Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

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Will Pepsi True & Coca-Cola Life revitalize the cola market, or are today’s more demanding and sophisticated consumers looking for more than refreshment and ‘no-artificial’ claims from their beverage calories...

Firm gets warning letter for straddling beverage/liquid supplement divide

A recent FDA warning letter to a New York company points again to the danger of mixing metaphors when positioning a product as either a beverage or a liquid dietary...

Private label penetration rates have not budged since 2011

CPG industry sales trends are ‘stagnant’, with dollar sales growth being largely driven by price increases, says IRI

Dollar sales of foods and beverages edged up a modest 2.1% to $470bn in the US retail market in 2014, but unit sales (an indication of volumes) were pretty flat...

From turmeric to almond milk: What’s hot in beverage formulation?

While consumers may think twice about buying a large box of cereal featuring a new functional ingredient, they are much more willing to try new things in the beverage category,...

Health Beverage Innovation

Pok Pok Som drinking vinegar offers a soda alternative, but has a few hurdles to overcome

The rising popularity of drinking vinegar available in a wide variety of bold flavors could give soda a run for some of its money by tapping into consumer interest in...

4 factors to evaluate the potential impact of a health claim

Positive health claims, such as those touting the benefits of a food, diet or quality, more effectively motivate the general public than negative or fear-based claims that attempt to scare...

US sales of ready to eat popcorn grew 25% to an estimated $750m in 2014

The 'astounding' reinvention of popcorn as "Millennial friendly, cool and healthy”

“Tired brands and off-trend categories should take inspiration from the astonishing turnaround in the fortunes of popcorn,” according to a new report from Rabobank International, which reveals that US sales of...

Health benefits of chocolate bars directly correlates with percentage of cocoa

Companies hoping to appeal to consumers interested in the heart health benefits of dark chocolate now have another marketing tool at their disposal: the percentage of cocoa labeled on their...

Local claims are rising star as sun sets on organic claims

New consumers continue to enter the organic category for the first time, but the health halo cast by the US Department of Agriculture’s certification is dimming as it becomes more...

Increased snacking reshapes marketing strategies

Consumers’ shifting preference for snacks as meals are changing how retailers, restaurants and packaged food manufacturers market food, according to data from Packaged Facts and Dupont Nutrition & Health.

Emotional insights could aid product development

Understanding how products' sensory characteristics and packaging both individually and synergistically provoke emotions in consumers can help manufacturers to design and optimise products, say researchers.

Consumers continue to buy treats in the New Year despite resolutions to eat healthier

Despite popular resolutions to eat healthier, manufacturers do not need to fear a drop in sales of less healthy foods at the start of the New Year compared to during...

Healthy beverage innovation

The Vermont Switchel Company finds identifying boundaries fuels growth

Narrowing down where retailers position multi-faceted drinking vinegar is an essential step in establishing it as a category, and the step is one that the founder of the Vermont Switchel...

Falling gas prices offer growth opportunity for private label

Tumbling gas prices that are lining consumers’ pockets with savings may provide an unexpected opportunity for private label to steal market share from national brands, rather than the other way...

Consumer insights: Study puts front of pack labelling under the spotlight

Parents often make unhealthy choices as a result of misleading initial impressions from front-of-pack information, according to new research.

Mandatory GMO labels will be seen as 'warning labels', warns GMA

Pro- and anti-GMO labeling camps square up for battle in Vermont: Clock is ticking on 'unconstitutional' law, says GMA

Supporters and opponents of GMO labeling will square up in a courtroom in Burlington, Vermont, today (Jan 7) to present oral arguments over the merits of Act 120, which will...

Two-year time frame 'would almost certainly drive an increase in food prices'

Switching to new Nutrition Facts label in two years is not feasible, says Kroger

The two-year time frame in which the Food and Drug Administration (FDA) expects the food industry to switch to new-look Nutrition Facts labels is unrealistic, and “would almost certainly drive...

Hear from Honest Tea, KonaRed, KeVita, Bolthouse Farms, Core Power, 7-Eleven...

What's hot, what's not, what's next? Introducing the FoodNavigator-USA & BeverageDaily Beverage Innovation Summit

Diet soda is in a funk, while 'real sugar' is back in vogue. Energy is hot, but caffeine is still controversial. Maple water is bang-on-trend, but will it really become...

Grocerants help supermarkets maintain market share when competing with restaurants

The rise of grocerants, or in-grocery-store dining, is helping supermarkets – and by extension food-based consumer packaged goods – hold their own against restaurants, drive-thrus, food trucks and take-out joints...

Energy products & clean labels will not drive sales in 2015, NNB predicts

The absence of clean labels and fast energy from New Nutrition Business’ list of top 10 food, nutrition and health trends for 2015 is just as important as what made...

Reaching beyond athletes will drive sales of protein drinks

Consumer interest in health and wellness and on-the-go food continue to fuel growth in the nutritional drink category, but manufacturers could take sales even higher by targeting older and non-athletic...

Breaking News

Unilever drops 'Just Mayo' lawsuit: 'We share a vision with Hampton Creek Foods of a more sustainable world'

Unilever has withdrawn its false advertising lawsuit against plant-based foods pioneer Hampton Creek Foods and issued a statement applauding its commitment to innovation and noting that it shares the company's "vision of...

Gretchen’s Grains finds freezing could help whole grains category thaw

The significantly longer amount of time necessary to prepare whole grains compared to refined grains is a substantial hurdle that stops many people from eating more whole grains, even though...

Hampton Creek Foods raises $90m to support ‘massive’ growth: ‘Just Mayo has gone from zero to 15,000 locations in a little over a year’

A high-profile lawsuit*  filed by Unilever accusing Hampton Creek Foods of falsely advertising its flagship product ‘Just Mayo’ has not, it seems, dented Silicon Valley’s enthusiasm for the plant-based foods pioneer, which has just...