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Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Sodium reduction

Will proposals to mandate potassium labeling on the Nutrition Facts panel give potassium-chloride based sodium replacers a shot in the arm?

Some food manufacturers still worry that using potassium chloride to replace salt in their recipes might compromise their clean label credentials. But the FDA’s recent proposal to include potassium as...

60-second interview: Mel Mann, Director of Flavor Innovation, Wixon

Sodium reduction: Has all the low-hanging fruit been plucked?

Food manufacturers are under increasing pressure to reduce sodium, but surveys suggest many shoppers are, well, not that bothered. So where does this leave firms plugging sodium reduction solutions? 

Professor: 'Congratulations to the FDA for putting public health first'

Menu labeling rules: A quick guide, plus industry reaction

The FDA released its much-anticipated final rules on calorie information on menus and vending machines today as part of the Affordable Care Act.

Sodium reduction

AHA education campaign pressures food manufacturers to reduce sodium

The American Heart Association says its recently launched consumer education campaign encouraging Americans to “break up with excess salt” seeks to “build an army of passionate and willing supporters” to...

Coca-Cola cashes in on health-conscious consumers paying more for less

The Coca-Cola Company is making bank on consumers who are willing to pay more for less soda in the name of health and wellness. 

Sick of skateboarding kids and milk carton cows? Tetra Pak exec urges smarter design decisions

Tetra Pak's Suley Muratoglu has challenged packaging designers and brands to shake up the beverage and liquid dairy markets with better graphic design implementation.

CSPI asks FDA to add sesame to list of allergens, mandate labeling

FDA should protect the estimated 300,000 to 500,000 Americans who are dangerously allergic to sesame by mandating the ingredient be labeled clearly when in foods and when products are made...

What the…? Wrigley looks to block Perfetti Van Melle’s ‘WTF’ trademark

Global gum leader Wrigley is trying to block the third largest gum player Perfetti Van Melle’s from registering character trademarks for ‘WTF’ and ‘What the Fresh’ in the US.

General Mills settles ‘100% natural’ Nature Valley lawsuit; does not admit liability

General Mills has agreed that it will not use the term ‘100% natural’ to describe Nature Valley bars that contain certain ‘artificially produced’ ingredients in order to settle a long-running...

Study debunks manufacturer fears labeling added sugar would confuse consumers

Most Americans believe knowing how much added sugar is in a food would be helpful, according to a recent study that contradicts food manufacturers’ concerns that a proposal to differentiate...

Most beverage ads targeting kids still promote sugar and caffeine, not health, says report

American children were exposed to significantly fewer TV ads for sugary drinks in 2013 compared with 2011. But not every soda giant got the memo, says a new report, which...

Oldways Whole Grains: Breaking Barriers Conference

Pseudoscience, taste & cost hinder sales of whole grain products

Consumers’ perception of whole grains have come a long way, but with most Americans consuming only 15% of the recommended daily intake of them, whole grains still have several barriers...

The gluten-free diet “fad” may be unsustainable

The increasing number of U.S. adults reducing or eliminating gluten from their diet who are not diagnosed with celiac disease likely is an unsustainable fad, clinical researchers argued at the...

Special edition: Sodium reduction

Is sodium reduction falling down the food policy agenda?

Four years ago sodium was public enemy #1. The Institute of Medicine (IOM) was calling for the FDA to modify the GRAS status of salt and slash the daily value...

Whole Grains Council's Oldways Whole Grains: Breaking Barriers Conference

Sampling and positive messages in ads boost sales of whole grain products

The “best” way to change consumers’ long-held perception that whole grain products taste “like cardboard” and to spur sales is to give consumers a risk-free chance to try the products...

News in brief

How have American eating habits changed since 2004?

The percentage of Americans that regularly eat yogurt, bottled water and pizza has grown significantly in the past decade, according to a new report.

reThinkFood highlights: From IBM's Chef Watson to steak chips (minus the bull)

What’s for dinner tonight? And could Watson - the IBM computer that trounced its human rivals at Jeopardy - have the answer? FoodNavigator-USA headed to the reThinkFood conference - a...

Corporate responsibility programmes may create a ‘health halo’

Consumers underestimate calorie counts for, and consume more of, foods from companies with positive corporate responsibility programmes, say researchers.

'Hampton Creek is up against a well-financed plaintiff'

Unilever vs Hampton Creek case will hinge upon what a ‘reasonable consumer’ thinks Just Mayo is, say attorneys

While Unilever’s lawsuit against Hampton Creek Foods has generated a lively debate about corporate bullying, industrialized egg production, and whether the standard of identity for ‘mayonnaise’ is outdated, legal experts say...

Whole Foods tries to ditch “whole paycheck” nickname with lower prices, added perks

Whole Foods Market hopes to ditch its unwanted moniker “whole paycheck” and reinvigorate slowing sales by lowering select product prices and expanding its reward program nationwide in 2015.

Non-GMO reboot has not revitalized sales of Smart Balance spreads, says Boulder Brands

Boulder Brands - which announced a high-profile re-launch of its Smart Balance spreads on a non-GMO platform in March - has admitted that the move has not transformed the brand’s...

Colorado says NO to GMO labeling; Oregon heads to nail-biting finish

UPDATED - Initial returns indicate that voters in Colorado have given a firm thumbs down to GMO labeling initiative Proposition 105, while the vote in Oregon on Measure 92 headed to a...

Berkeley’s soda tax opens door for similar measures nationwide

Mixed outcomes in California on measures to tax sugary drinks show such controversial initiatives can succeed, but it will not be easy. 

The Good Bean brings “fun” to healthy snacks, see growth opportunity through convenience stores

Consumers want to eat healthier, but when it comes to snacking a desire for decadent and indulgent usually wins out over virtuous, which is why Berkeley, Calif.-based The Good Bean...

Fermented foods, online shopping and all-day-grazing: ConAgra unveils Phil Lempert's top trends for 2015

Online grocery shopping, craft foods, fermented and pickled foods such as sauerkraut, and non-stop snacking will all gain momentum in 2015, according to ‘Supermarket Guru’ and TV personality Phil Lempert.

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