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Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

'Many kombucha makers are thumbing their nose at the regulators'

KeVita CEO: If you want to succeed in this industry, you’ve got to pitch your tent and plan on camping out for a while

In 2010, KeVita sparkling organic probiotic beverages were available in a handful of Whole Foods stores in Southern California. Today they have 90%+ ACV in the natural channel, and a...

Social media can help companies identify threats as well as opportunities, expert says

Social media can be a powerful tool to identify trends as well as communicate with different customer segments.  But it can also be used to identify threats, says market research...

Promote healthier products to meet dietary guidelines, says new analysis: It could decrease chronic disease risk and boost retailer profits

Small and inexpensive changes to the content of supermarket circulars have ‘great potential’ to boost healthy eating and get consumers closer to dietary guidelines, but only if the retailers are...

Fundamental market shifts benefit smaller firms over larger, analyst says

The marketplace for consumer goods has fundamentally changed, and CPG companies looking for stable long term growth need to be able to solve this “frustrating puzzle,” according to a new...

Sodium acid pyrophosphate (SAPP) doesn’t belong in foods labeled ‘all-natural’, FDA warns baker

Leavening agent sodium acid pyrophosphate (SAPP) doesn’t belong in products making ‘all-natural’ claims, even if they are USDA certified organic, the FDA has told a Massachusetts-based baker.

Tate & Lyle unveils Claria, a functional clean label starch that performs like a modified one

Tate & Lyle has unveiled CLARIA, a new range of functional clean-label starches that are claimed to perform as well as their modified counterparts, enabling firms to deliver cleaner labels...

The cost of GMO labeling? Less than a penny a day, says Consumers Union analysis

The cost to consumers of requiring labeling of genetically modified food is $2.30 per person annually, or less than a penny a day, says new analysis commissioned by Consumers Union,...

Equity crowd funding will transform food industry, expert says

New crowd funding platforms will transform the food industry, said an executive of a Canadian company set to go that route to raise additional capital.

Analyst: ‘I guess Pepsi Next is now Pepsi Past’… PepsiCo takes on Coca-Cola Life with stevia-sweetened Pepsi True

Just weeks after the US launch of Coca-Cola Life, PepsiCo has unveiled plans to launch its own mid-calorie soda sweetened with a combination of sugar and stevia under the Pepsi...

Natural & Clean Label forum highlights, part II:

If GMOs were involved in any way in the production of your product and you’re calling it ‘natural’, be prepared for a lawsuit

In part one of our coverage of FoodNavigator-USA’s natural & clean label panel debate we looked at whether the FDA - or industry stakeholders - should define ‘natural’. In part...

Natural & Clean Label forum highlights, part I

CSPI: ‘A ‘natural’ definition would not be perfect, but we shouldn’t let perfect be the enemy of the good’

The notion that defining ‘natural’ is just too hard - either for the FDA or for the food industry - and that we therefore shouldn’t even bother to attempt it,...

Millennials want bold flavors, convenient protein, natural, organic, gluten-free, and non-GMO, says Diamond Foods

Diamond Foods is "competing with products addressing the trends in convenient protein, natural, organic, gluten-free, and non-GMO", CEO Brian Driscoll told analysts Thursday. And while its nuts and chips tap into some of...

Annie’s/So Delicious deals just the beginning says corporate finance expert: CPG giants now eyeing up natural firms with revenues of $10-25m

While the jaw-dropping amount that General Mills paid for Annie’s ($820m) raised some eyebrows, it was “worth it”, says one corporate finance expert who says big CPG firms are increasingly...

Food Justice Certified label aims to verify fair treatment of farm laborers, others in food chain

After a years long pilot process, the new label Food Justice Certified is ready for market. The new designation aims to do what the USDA Organic Certification does not, and...

Interview: Neil Goldsmith, CEO, Evolva

Synthetic biology is cheaper, faster, and more sustainable, says Evolva CEO: 'We’re proud of what we do'

What’s more sustainable? Using acres of land, water and energy to grow plants that produce minuscule quantities of natural flavors, sweeteners or phytonutrients; or making them via a fermentation process...

Activists raise warning flags about 'synthetic biology' ingredients

Opponents of genetic modification say there is a new, potentially more powerful technology to contend with: synthetic biology.  Purveyors of natural products who are concerned about this technique have coined...

Regulatory roadblocks to AquaBounty's GE salmon ‘seriously damage the global credibility of FDA and its objective, science-based approval process’, warn scientists

90 scientists have written to President Obama urging him to press the FDA into making a decision, one way or another, on whether AquaBounty Technologies should be allowed to introduce...

Attorney: ‘I don’t think food is the next tobacco… Virtually all 'all-natural' cases face significant hurdles’

While new class action lawsuits over ‘all-natural’ claims on food labels are still filed in the ‘food court’ in California on a weekly basis, some recent orders from judges handling...

B&G Foods hit with 'all-natural' lawsuit over 'artificial' or 'GMO' dextrose, xanthan gum, maltodextrin, citric acid, soy lecithin

B&G Foods is the latest firm to be hit with a class action lawsuit accusing it of misleading shoppers by labeling products containing ingredients that are “highly processed” or/and derived...

Ex-vitaminwater execs prepare for national rollout at Target for agua enerviva: ‘Energy water is a new category and we’re leading the charge’

While sales of vitaminwater and SoBe Lifewater have been pretty lackluster of late, US consumers are still looking for functionality along with hydration and refreshment in the enhanced waters category,...

Organic/natural acquisitions allow the food industry to align CSR messages with product portfolio: Euromonitor

Desires to align product portfolios with messages of corporate social responsibility are driving some of the M&A activity regarding organic and natural companies, says Euromonitor International.

'No high fructose corn syrup' claims featured on 2.35% of new products launched in 2013

'No high fructose corn syrup' claims featured on around 2.35% of the 20,000+ new products launched in the US in 2013, compared with 2.30% of new products launched in 2012, 2.09% in 2011 and 1.56% in 2010.

INDUSTRY VOX POP: Do natural claims still resonate with consumers? Mamma Chia, Runa, Saffron Road, Cargill et al weigh in

Are consumers weary of 'all-natural' claims? And if so, what other cues do they look for on pack to see if a brand fits in with their values? We quizzed...

New products gallery: Cinnamon Toast Crunch turns 30, ConAgra makes snacking ‘guilt-free’, Kevita’s kombucha for the mainstream

Here’s a look at the latest and greatest in new product launches—from General Mills making the old new to kombucha for all, bean-based chips, eggless eggs, and protein-packed chips and...

Group forms to clarify roles of vitamins and minerals in diet

A new group called the Global  Nutrition & Health Alliance has formed with the mission to clarify the role of food fortification and nutritional supplementation. The issue of the role...

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