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Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Industry players outline their wish lists for ‘NAFTA 2.0’ and express anxiety about renegotiation

While most agricultural industry leaders gathered on Capitol Hill yesterday urged lawmakers and the current administration to tread lightly when it comes to renegotiating the North American Free Trade Agreement,...

What does Blue Apron’s roller-coaster stock price mean for the meal kit category’s future?

In an about-face, Blue Apron’s stock is surging on the strength of positive investor ratings published earlier this week, but the meal kit company’s initial rocky start in public trading...

New qualified health claim for macadamia nuts shows FDA’s evolving stance on dietary fat

FDA’s decision to greenlight a qualified health claim connecting macadamia nuts to the reduced risk of heart disease despite the ingredient’s saturated fat content suggests the agency may give manufacturers...

Is Lidl infringing Kroger’s trademarks? Attorneys weigh in…

Is Lidl’s ‘Preferred Selection’ private label “confusingly similar” to Kroger’s ‘Private Selection’?  Or is Kroger’s recent trademark infringement lawsuit against Lidl merely an opportunistic bid to derail a rival’s US...

Social aspects of grilling create year-round marketing opportunities for brands, retailers, Acosta finds

For many Americans grilling is more than a means to put dinner on the table – it is a way to celebrate special occasions and everyday joys with friends, family...

As soda sales fall, kombucha rises

Tumbling soda sales have opened the door to the mainstream market for a variety of functional beverages that were previously relegated to the natural channel, including kombuncha sales of which,...

Guiding Stars could give retailers competitive edge as more shoppers look for healthy options

Using a novel nutrition rating system, such as Guiding Stars, could give retailers and food service chains a competitive edge by creating the perception they offer more of the healthy,...

Growth in low pH beverages creates opportunity for pectin

As palates in North America change and acidified foods become more acceptable, space is created, too, for additives such as pectin that can handle specific pH regimes.

News in brief

Krave launches first-ever nationally televised ad campaigns

Artisanal jerky brand KRAVE launched its first ever televised national ad campaign this week, a testament to how the brand, and the category, has matured.

Soup-To-Nuts Podcast: The business case for kosher certification

Ethical claims on food and beverages sold in the US are almost as ubiquitous as the Nutrition Facts panel and while they are not legally mandated by FDA like nutritional...

General Mills wins fight to label Nature Valley granola bars as ‘natural’

General Mills has won a lawsuit alleging its Nature Valley granola bars cannot be labelled “100% natural” as they purportedly contain traces of herbicide.

Coca-Cola enters meal kit market with Chef’d partnership: ‘Beverages are an integral part of the meal occasion’

As consumers continue to seek new flavors and experiences, Coca-Cola is exploring the booming US meal kit market in a new partnership with Chef’d that offers co-branded meal kits with...

Bonafide Provisions expands the reach and appeal of bone broth with Drinkable Veggies

As recently as two years ago, bone broth was virtually unheard of by the masses, but now it is seemingly everywhere with newcomers crowding the category and pushing early players...

Trade groups sue to block New York City from enforcing menu labeling ahead of FDA

Leading trade groups for the retailer and food service industries are suing New York City to stop inspectors from holding their members responsible for posting calorie counts for prepared “restaurant-type...

Emerging ice cream trends reveal sophistication, portion control and allergy-friendly

As the summer days heat up, so is the market for frozen desserts, including dairy- and nut-free options, high-protein ice creams, ice cream sandwiches, ice pops and indulgent flavors specially...

Researchers answer whether a low-fat or low-carb diet is more successful for weight loss

The long-raging debate over whether cutting carbs or cutting fat is a better way lose weight is a false dichotomy, according to new research published in the American Journal of...

Condiments offer easy-opening to US market for companies making internationally-inspired food

Entrepreneurs whose families immigrated to the US increasingly are bottling the flavors of their culture in marinades, sauces and spreads to satisfy not only their cravings for foods from their...

GUEST ARTICLE: GMO labeling... What we know and what may happen next

One of the hottest topics in the food, beverage and dietary supplement industries, for both producers and advertisers, remains the disclosure of genetically modified organisms, or ‘GMOs,’ in these products.  ...

Soup-To-Nuts Podcast: How hemp is overcoming hurdles to become the next superfood star

Nutrition-packed, environmentally sustainable and already notoriously well-known – although partly for the wrong reasons – hemp is well positioned to become one of the next big superfood superstars in the US.

Lebby Snacks introduces a softer, sweeter chickpea snack to US market

Competition in the roasted chickpea snack segment is heating up as more players enter the field, including newcomer Lebby Snacks, which stands apart from the others by offering a soft...

YoFiit adds functional benefits to non-dairy beverage & nutrition bar segments

Despite recent innovations and strong sales in the plant-based milk category, many products are low in desirable nutrients and high in unwanted “superfluous ingredients,” such as gums and starches, which...

Kombucha manufacturers must improve labeling compliance to reach full sales potential

Growing demand for products that support gut health is fueling rapid growth in sales of fermented beverages, but for kombucha to hold on to its pole position in the category...

Dewey’s Bakery launches clean label cookies and crackers that have a long shelf-life and history

When Salem, North Carolina-based bakery Dewey’s decided two years ago to create a line of clean ingredient crackers and cookies – including a soft-baked variety that also had a long...

VIDEO: Should we define dietary fiber on the basis of what it is or what it does?

Which ingredients should be classified as dietary fibers and why? Elaine Watson caught up with Dr Dennis Gordon from North Dakota State University (NDSU) at the IFT show in Las...

Glyphosate joins Prop 65 list, but what does this mean for packaged food manufacturers?

Glyphosate (the active ingredient in Monsanto’s herbicide RoundUp) will be added to California's Prop 65 list on July 7, 2017, meaning warning labels will be required from July 2018. But what,...

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