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Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Walmart challenges suppliers over animal welfare and antibiotic use

Walmart is asking meat and poultry suppliers to stop using antibiotics and antimicrobials for non-therapeutic purposes (eg. to promote growth and boost feed efficiency rather than exclusively for treating sick...

Culinary trend spotting

Millennials are driving snack sales growth & reshaping how Americans eat, Euromonitor says

Sales of snacks account for a whopping 40% of the $370 billion U.S. packaged food market and are set to grow 2% annually through 2019, thanks in large part to...

Millennials and food shopping: Are you up to speed?

Compared to previous generations Millennials are far more likely to make spur-of-the-moment food decisions and have less well-stocked pantries, say market researchers. But many food retailers are not geared up...

Algae oil: The next big healthy cooking oil? Products have a cleaner taste than other cooking oils, report consumers

Consumer feedback on Solazyme’s new high-oleic algae oil reveals high acceptance levels, with 98% of healthy oil purchasers sent samples for at-home testing reporting it had a ‘pleasant or no...

Meet execs from Sparkling ICE, Chobani, Tio Gazpacho, NASA

Innovate or die: Introducing Food Vision USA... from 3D printing to personalized nutrition

Imagine a place where you can meet the entrepreneurs behind new food & beverage categories and retail channels; pioneers in the field of nutrigenomics, edible insects, and 3D printing; food...

Dispatches from Vitafoods, Geneva

Tree-mendous: NPD boom in plant waters, with 'natural' and 'no preservatives' leading health claims

Plant waters such as aloe, birch, artichoke, maple, cactus, and almond water are starting to challenge coconut water’s pedestal, with NPD in this emerging category booming, according to Innova Market...

Consumer concerns about chemicals in food rise while their trust in food safety sinks, survey finds

Concern about “chemicals” in the food supply is growing among Americans, many of whom are changing how they buy food as a result, according to a recent survey. 

Nuts 101: From green machines to nutritional dynamos, 10 surprising facts about peanuts

30 years ago, nuts were perceived as the nutritional equivalent of candy. Today, they are widely recognized as a nutrient powerhouse. But why are peanuts – which have unique health...

News in brief

Cargill and Evolva prepare for commercial launch of fermentation-derived stevia in 2016

Swiss fermentation specialist Evolva and sweeteners expert Cargill have agreed to start engineering work so they can produce next-generation stevia sweeteners via fermentation at a Cargill biofuel and corn milling...

“Our entire line of soda will be clear in color.”

Zevia unveils 'clear' colas: 'This is an important step in changing the way Americans think about soda'

Zevia – a zero-calorie carbonated beverage line sweetened with stevia, monk-fruit and erythritol – has removed colors from its entire product range, including colas, and put every SKU through the...

Post Holdings’ acquisitions pay off faster than expected

Recent acquisitions to diversify Post Holdings’ portfolio are paying off more quickly than anticipated, prompting the cereal giant to raise its full year guidance despite a larger than expected negative...

Trans fat ban / Nutrition Facts Panel overhaul / FSMA implementation

Big baking: Policy change has never been this busy, says ABA

Bakers must be prioritize and collaborate in the face of policy upheaval on nutrition, ingredients and food safety this year, warns the American Bakers Association (ABA).

Canadian maple water firm SEVA weighs in on standards debate: ‘We all want the same things’

Canadian brand SEVA has weighed into the debate over maple water standards ahead of a meeting in New York on Friday (May 15) where key stakeholders from across the industry...

Sprouts Farmers Market pursues 5-prong plan to drive traffic even when produce suffers

Sprouts Farmers Market is accelerating expansion of its deli and prepared food offerings to help drive traffic and mitigate the impact of a tightening supply of high quality produce, which...

Mars supports FDA proposal to list added sugars on Nutrition Facts panel; move is ‘refreshing’ says CSPI

Confectionery giant Mars says it is in favor of FDA proposals to list added sugar on the Nutrition Facts panel, a move described as ‘refreshing’ by the Center for Science...

'Millennials are increasingly health conscious...'

Second wave of conventional retailers now demanding natural, organic, non-GMO, says Hain Celestial

Retailers want growth, and CPG giants such as Heinz and Kraft are no longer delivering it, said Hain Celestial bosses this week.

Whole Foods Market will enter value ring with new price sensitive chain in 2016

Unable to shake its reputation for being notoriously expensive, Whole Foods Market is changing tack to appeal to less affluent millennials with the launch of a new value-focused chain. 

GMA et al file appeal vs Vermont GMO ruling, but they are running out of time, say attorneys

As widely predicted, the Grocery Manufacturers Association (GMA) is appealing a federal court ruling denying its bid to halt implementation of Vermont’s GMO labeling law (Act 120) until a lawsuit...

Comment

Could humor be the secret weapon in the GMO debate?

Attacking biotech companies and spurning ‘artificial’ ingredients will usually generate some positive PR for your business, even if food scientists wearily point out that there are greater threats to our...

Nutritional drink marketing linked to music, sports & politics may be most effective, study reveals

Manufacturers of high-end juices, nutritional shakes and smoothies likely will get more bang from their advertising buck in marketing associated with music, sports, technology and politics, according to consumer research...

$30 million NatureBox fundraise demonstrates investors’ confidence in DTC subscription models

A multi-million dollar investment in the online snack delivery start-up NatureBox Inc. suggests the firm’s direct-to-consumer subscription model has long-term viability, according to market research analysts and investors.

Investment to tackle organic ‘price barrier’

Price is arguably the biggest barrier the organic market faces, says Mintel – but retailers are coming up with ways to make organic foods accessible to a wider audience.

News in brief

CSPI on Panera's clean label drive: ‘Just because something is hard to pronounce, doesn’t mean it’s unsafe’

The Center for Science in the Public Interest (CSPI) has welcomed news that Panera is removing partially hydrogenated oils, butylated hydroxyanisole, and some other ingredients from menus by 2016, but...

Maker of GoodBelly shares 6 tips for successfully growing a brand

The vast majority of food and beverage launches fail to survive beyond the initial “experimental phase” in part because they expand their distribution too quickly, warns Alan Murray, the CEO...

Attorney: This case could end up in the Supreme Court

What does the ruling in Vermont mean for GMO labeling?

While opponents of Vermont’s GMO labeling Act 120 suffered a major setback this week after a federal judge rejected many of their arguments, some attorneys predict the case could ultimately...