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Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Back-to-school launches & campaigns highlight innovation, giving-back

It is back-to-school time, which means parents nationwide will be stocking up on snacks and looking for fast solutions to fill their children’s lunchboxes. Startups and big brands alike are...

Vinegar sales in US climb on health benefits, bold flavor & versatility

Sales of vinegar, a long-time and often-overlooked pantry staple, are skyrocketing as consumers increasingly embrace it as a clean, functional ingredient that offers health benefits, sought-after flavor variety and versatility,...

5 trends changing how consumers grocery shop & tips for retailers to adapt

After changing little in the past 80 years, supermarkets need to lean into megatrends that are reshaping how consumers buy groceries or else risk losing shoppers to other emerging channels,...

Soup-To-Nuts Podcast:The rise & future potential of grass fed claims

Grass-fed claims on products are a beacon for consumers who are health-conscious, want minimally processed food and care about animal welfare, and as such manufacturers increasingly are using them on...

New research tackles carrageenan safety concerns

New research attempts to set the record straight on the safety of carrageenan – a controversial but widely used stabilizer and thickening ingredient that has been called into question as...

Healthy advertising at sporting campaigns under scrutiny in run-up to next Olympics

With the Olympics over for another four years, a team of scientists will begin a new study into healthy advertising at major sports events.

Hip Chick Farms overcomes terrible odds to secure $2M to fund fast-paced growth

After pitching potential investors for “two years solid,” all the hard work of the co-founders of Hip Chick Farms finally paid off – literally – to the tune of $2...

New name would 'improve consumer understanding and promote clear food labeling' says Unilever

Unilever, CSPI support NuTek potassium salt petition, but the Salt Institute urges FDA to reject it ‘in the strongest terms’

Unilever and The Center for Science in the Public Interest (CSPI) have both voiced their support for a citizen’s petition asking the FDA to permit ‘potassium salt’ as an alternate...

Parents are more likely to make a grocery list, but less likely to check it twice when kids are in tow

Time-crunched parents are more likely than those without children to make grocery lists, but sticking to them can be more of a challenge if their kids tag along to the...

Label Insight: Your SmartLabel landing pages could become more important than your website or facebook pages

While the SmartLabel initiative has been dismissed by some as an elaborate conspiracy by big food companies to avoid mandatory on-pack GMO labeling statements, it will ultimately have far broader significance...

Annual viral outbreaks & fluctuations in vitamin D could explain seasonal association of celiac disease

Epidemics of seasonal viral infections, such as the flu, or seasonal fluctuations in mothers’ vitamin D levels, could explain why celiac disease is strongly associated with children’s season of birth...

Will consumers embrace animal-free milk Perfect Day?

Perfect Day, a new ‘animal-free’ milk scheduled to launch at the end of next year, contains all the same components as cow’s milk, including dairy proteins, but doesn’t use any...

General Mills announces ingredient removal from cereals via … a rabbit video competition?

In an effort to engage consumers, General Mills called for submissions of rabbit videos doing athletic tricks to build awareness around the removal of artificial colors and flavors in some...

Shoppers aren’t confused by our labels, Chobani tells court: ‘Plaintiffs count on a consumer who is a veritable fool’

A false advertising lawsuit alleging that Chobani’s labels are confusing and deceptive, paints American consumers as credulous fools unable to apply common sense when they go shopping, argues the yogurt...

BeyondBrands: 'The future of the natural products industry is about conscious products. Natural is almost so yesterday it’s embarrassing...'

While the word ‘natural’ still appears on the label of 11% of new food and beverage introductions in the US according to Mintel data, brands that are part of the...

FOOD VISION USA: Is the food industry working for or against the consumer?

Making a profit and promoting health are not mutually exclusive, and healthy food brands now generate some serious profits. But no business will willingly engage in initiatives that could damage...

Birch Benders: 'The pancake mix category has been stuck in the dark ages'

If you want to take a journey back in time on your next trip to the grocery store, go buy some pancake mix, says the co-founder of Birch Benders, a...

Soup-To-Nuts Podcast: What does it take to drive up seafood consumption in the US?

Seafood checks many of today’s on-trend boxes, including being high in lean protein and omega-3 fatty acids, sustainable, natural and minimally processed – yet consumption of it in the US...

Grocers explore options to defend against growing meal kit category

While the financial threat to traditional grocery stores posed by the burgeoning meal kit delivery category may be manageable for now, it is growing as more players enter the space...

Shanti Protein & Energy Bars make superfoods accessible to the masses, focus on consumer education

For all their hype, superfoods often are restricted to trend-setting consumers with higher incomes who shop the natural channel, but the makers of Shanti Protein and Energy Bars want to...

Ready Pac Foods combines power of organic with convenience to expand popular salad kit category

Eager to expand its footprint in the exponentially growing packaged salad space and meet consumer demand for healthy, fresh and convenient produce, Ready Pac Food launches four new Organic Chopped...

Food industry under fire over Olympic sponsorship deals

The Olympic Games in Rio has been branded a “carnival of junk food marketing” as campaigners published new research on advertising tactics used by Coca-Cola, McDonald’s and Mars brand M&Ms. Kellogg’s were...

Is the food industry working for or against the consumer? Find out at Food Vision USA 2016

San Francisco soda health warnings violate First Amendment by forcing manufacturers to denigrate their own products, says WLF

The Washington Legal Foundation (WLF) has urged the US Court of Appeals for the Ninth Circuit to stop enforcing a San Francisco ordinance requiring sugary drink ads to include health...

Kind publishes added sugar content of entire product range

Kind claims to have become the first US national snack brand to publish details of the added sugar in its products.

Hoboken Farms’ premium marinara builds buzz and brand awareness by being sold out

For most manufacturers, an inability to keep product on the shelf consistently would be considered bad for business, but for Hoboken Farms, the maker of three marinara sauces with a...

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