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Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

An organic check off campaign could bring more farmers into the fold, clarify claims, OTA says

Demand for organic in the U.S. is soaring with more than 80% of families buying some organic products, pushing sales up to an expected $40 billion last year, according to...

‘Normal but better’ is the key to driving innovation and development: Waitrose

Aiming to source and develop foods that have subtle points of difference from the competition in terms of quality or product offering is the key to innovation and new product...

dispatches from Food Vision, Cannes

Salty, sour, spicy, bitter: Will soft drinks ever go beyond sweet?

Will ‘sweet’ always be superior in the soft drink category? Or will consumers embrace the whole world of senses and suss out alternative tastes?

Heinz Kraft merger: Synergies and cost cutting

The super-merger of Heinz and Kraft is less about synergies and more about cutting costs, analysts have said.

Quorn 'categorically rejects' allegations in wrongful death lawsuit

Quorn Foods has launched a vigorous defense of its ‘mycoprotein’ meat substitutes in the wake of a wrongful death lawsuit filed in California by the parents of Miles Bengco, an 11-year-old...

Kraft & Heinz merge to accelerate growth and expand distribution globally

The mega-merger between Kraft Food Group and H.J. Heinz Company announced March 25 will allow the U.S. based companies to grow more quickly together than they could individually by combining...

Rabobank on top natural food trends at Expo West: Ginger and turmeric are in, kale is so last year

Ginger, turmeric and sprouted grains are hot, while kale and Greek yogurt are cooling off, according to  trend watchers at Rabobank International who walked the floor at the 2015 Natural...

Jamba Juice settles ‘all-natural’ lawsuit, but will pay no damages

Jamba Juice has agreed to settle a class action lawsuit filed in California alleging it misled shoppers by labeling its smoothie kits as ‘all-natural’.

Judge tosses ‘no refined sugars’ case vs KIND Healthy Snacks, but attorney says it had a lucky escape

A judge in Illinois has thrown out a class action lawsuit against KIND LLC over “no refined sugars” claim on its Healthy Grains products, which contain evaporated cane juice, a...

Coalition recommends label declaration for use of nanotechnology

A coalition of NGOs has released a policy recommendation on how companies should move forward on the use of nanotech in foods and supplements. The document recommends corporate transparency and...

Lawsuit v Hampton Creek Foods re-filed in Florida: 'Just Mayo is not mayonnaise at all'

A false advertising lawsuit filed – and then abruptly withdrawn – by Florida plaintiff Leah Davis against Hampton Creek Foods over its Just Mayo spread has been re-filed in a different court.

Fiber… Are you getting enough?

Can oatmeal save the cereal industry from slumping sales?

Manufacturers are rolling out a vast array of new oatmeal products in an effort to meet consumers’ growing demand for healthier fiber- and protein-packed breakfasts and to offset declines in...

GMO update: Non-browning Arctic apples and Innate low-acrylamide potatoes are safe, says FDA

The US Food and Drug Administration (FDA) says two high-profile genetically engineered foods - Simplot's low acrylamide 'Innate' potatoes, and Okanagan Specialty Fruit's non-browning 'Arctic' apples – are “as safe and nutritious...

General Mills revamps product development, marketing to mirror start-ups, small brands

Food giant General Mills is tearing a page from the playbook of the start-ups and small brands with which it competes to change how it develops and markets new products. ...

Snacking Trends Forum highlights: ‘Packaged food doesn’t have to be junk food’

From all-day grazing to the 20% YoY growth in meat-based snacks, the merits of cricket flour, when and how to raise capital, nutrient density and guerrilla marketing, the FoodNavigator-USA Snacking Trends...

NPA lobbies legislators to protect definition of organic to include non-GMO

Consumer confusion about organic verses non-GMO claims abounds, and the Natural Product Association wants to set the record straight with a new lobbying effort. 

Grocers rearrange stores to better position healthy foods, FMI survey finds

As consumers’ understanding of food as a health management tool expands, retailers nationwide are changing how they stock and promote products to better drive sales and be considered a wellness...

The FoodNavigator-USA Snacking Trends Forum is now available on-demand

Missed our Snacking Trends Forum ? No problem, it's now available on demand to registered delegates for the next three months.

What can Coca-Cola learn from drumming gorillas? The ins and outs of a ‘radical’ one brand strategy

Each member of the Coca-Cola portfolio has a distinct identity and separate audience – so will they suffer under a ‘one brand’ strategy, asks Nir Wegrzyn of design agency BrandOpus.

Tiny Farms: Edible insects are a novelty today, but they’ll be mainstream tomorrow

Two or three years ago, you could count the number of US firms using cricket flour in food products on the fingers of one hand; today there are more than...

Enjoy Life Foods at Expo West: One out of 13 children in North America has food allergies

One out of 13 children in North America has food allergies today compared with one in 50 in 1990, and in the next couple of years, it’s going to be...

Bread is back! Dave's Killer Bread takes on the carb-bashers at Expo West

While retail sales of packaged bread have been pretty sluggish in recent years, one company that’s bucking the trend is Oregon-based Dave’s Killer Bread.

Lights, camera, action! a2 Milk outlines its US game plan at Expo West

Digestive issues after drinking milk are often attributed to milk protein allergy (which can be severe) or intolerance to lactose (milk sugars). But what if both of these have been...

IN PICTURES: From WTRMLN WTR to Temple Turmeric, beverage trendwatching at Expo West

From watermelon juice with a dash of lemon; to artichoke water with ginger; maple water; coconut smoothies; caffeine water; protein-packed dairy and non-dairy beverages; and a new wave of turmeric-laced...

Meet Fruigees, KRAVE, Barnana, Health Warrior, H.U.M.A.N. Healthy Markets

Have you signed up for the FoodNavigator-USA Snacking Trends Forum?

What’s a suitable portion-size? And will healthy vending become the norm?  To find out, FoodNavigator-USA has gathered together a panel of entrepreneurs to discuss the hottest new trends in the...