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Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

We're only scratching the surface when it comes to unlocking the potential of plant-based meat, says GFI

Plant-based meats account for less than a quarter of 1% of meat sales in the US, while plant-based milks have gobbled up almost 10% of the fluid milk market, says...

IKEA backs Flying SpArk’s bet that fruit flies are the protein source of the future

Compared to crickets, grasshoppers and even meal worms, the fruit fly is minuscule, but according to the co-founders of Flying SpArk this tiniest of insects could prove to be a...

More Canadians content with direction food system is taking, new survey finds

A growing number of Canadians – 43% in 2017 compared with 30% in 2016 – believe that Canada’s food system is ‘headed in the right direction,’ according to a survey...

RDBA provides dietitians tools to select, display products & track social media influence

New tools from the Retail Dietitians Business Alliance are helping registered dietitians gain professional prominence in grocery stores and sales outlets while also expanding their influence over product selection, displays...

Clean labels & unique flavor combinations helps Abby’s Better Nut Butter cut through the competition

What began as a hobby for a 15-year-old girl, now is blooming into a bustling family business as Abby’s Better Nut Butter rapidly gains sales and distribution thanks in part...

Google search data reveals 3 beverage trends that promise sustained growth

Consumers are notoriously fickle, but their ongoing demand for beverages that are healthy and natural is paving the way for several sustained sub-trends that not only show immediate growth potential...

IRI insights on Gen Z shopping suggest marketers need a new approach

Unlike cost-conscious generations that came before, Generation Z cares more about convenience than price – a dramatic reversal that will change not only how brands and retailers catch their attention...

Animal-based protein tops consumer choice, but plant-based options are rising fast, Nielsen finds

When it comes to meeting consumers’ growing demand for protein, animal-based products continue to reign supreme in the US and Canada for now – but plant-based options are gaining traction...

New produce coalition stands against potential anti-dumping revisions in NAFTA

A new coalition of US and Canadian produce companies hopes to protect the North American Free Trade Agreement from potentially “traumatic” revisions based on “protectionism and a very narrow view...

Jan 2020 likely deadline for compliance with new-look Nutrition Facts panel, hints Gottlieb

The deadline for compliance with the new-look Nutrition Facts panel is likely to be early 2020, 18 months after the original July 26, 2018, compliance date, according to FDA commissioner Scott Gottlieb.

Organic sales projected to rise as more millennials have children and seek clean options for kids

New research published by the Organic Trade Association connecting parenting to increased organic purchases suggests sales of organic could see a significant boost in the coming years as more millennials,...

Plaintiffs appeal judge's ruling in Quaker Oats 100% natural glyphosate lawsuit

An appeal has been filed challenging a federal judge’s recent decision to toss a high-profile lawsuit* over ‘100% natural’ claims on Quaker Oats products containing trace levels of the herbicide...

Digital GMO disclosure faces significant but manageable challenges, USDA study

Food and beverage manufacturers must work with the government and other stakeholders to overcome significant, but not insurmountable, challenges if they want to use QR codes or other digital technology...

Soup-To-Nuts Podcast: How to refine a pitch to woo investors and score retail distribution

Whether it is trying to raise money, build brand awareness or convince a buyer to stock your product on store shelves, knowing how to successfully pitch your company, and yourself,...

Strong school nutrition standards, updated Nutrition Facts panel necessary to fight obesity

Long-term efforts and policy changes to promote better nutrition and increase physical activity over the past 15 years have helped stabilize and in some cases reduce obesity rates, but proposals...

Consumers rely more on social media commentary and reviews than ads. So what are brands to do?

Toppling Ellen DeGeneres’ star-studded, Oscar selfie from its ‘most retweeted tweet’ throne is a tweet by a teenager about Wendy's chicken nuggets.

Sargento defends 'natural cheese' claims

Courts should dismiss the ‘daisy-chained’ logic underpinning a new wave of ‘natural’ lawsuits looking beyond the ingredients list to factors such as animal feeding and rearing practices, says cheesemaker Sargento.

NMPF: There's no consumer benefit to going Non-GMO, and dairy brands know it

NMPF spars with Dannon, Dean Foods, over ‘rampant fear-based marketing’ on GMOs

"Rampant fear-based food marketing" – most notably from brands touting their non-GMO credentials - is damaging consumer trust and “jeopardizing the safe, sustainable farming practices that have enhanced farm productivity over...

GMA: GMO labeling should apply to highly refined oils, sweeteners

If consumers are to believe that the food industry is serious about transparency, highly refined oils and sweeteners derived from GM crops must be included in the new bioengineered food...

Soup-To-Nuts Podcast: The rise and potential of high pressure processing for fresh, clean products

In general, talking about how a food or beverage is processed is not a way to win the hearts, minds and money of today’s consumers, who increasingly want products that...

USDA reviewing feasibility study for using QR codes to disclose GMOs ahead of new labeling law

Contrary to suggestions in a federal lawsuit filed against USDA earlier this month, the agency currently is reviewing a feasibility study exploring how electronic or digital disclosure, such as QR...

Is it safe to make 'natural' claims on products containing xanthan gum?

General Mills has been hit with a second putative class action lawsuit alleging that shoppers are being misled by ‘natural’ claims on Annie’s salad dressings containing xanthan gum – a...

Garden Lites offers new products that are a “gateway” to loving vegetables for life, exec says

Recognizing most Americas have a love-hate relationship with vegetables, Garden Lites is introducing a series of new products that either celebrate or hide vegetables to help ensure all consumers can...

Amazon acts fast to tackle barriers to online grocery sales with help from newly acquired Whole Foods

Amazon is wasting no time in leveraging Whole Foods Market’s reputation and physical locations to tackle two of the largest barriers for online grocery sales: consumer concerns about product freshness...

Judge’s reasoning in Quakers Oats ‘100% natural’ glyphosate case is ‘flatly wrong,’ claims attorney

A federal judge has tossed a high-profile lawsuit accusing Quaker Oats of misleading shoppers with 100% natural claims on products containing trace levels of the herbicide glyphosate, but it may...

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