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Latest news on food labels, marketing, advertising, health claims, social media

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

News in brief

Oregon GMO labeling initiative secures place on November ballot

An initiative to mandate the labeling of foods containing ingredients from genetically engineered crops has qualified for a statewide vote in Oregon in November.

Beyond the focus group? Next generation concept testing

Instant.ly app takes concept testing to next level with real-time feedback from target shoppers ... as they shop

A new mobile app enabling CPG companies to get instant feedback on new product concepts from target consumers while they are grocery shopping will slash the time and money spent...

Whole Foods' labels are misleading, deceptive, unfair and fraudulent, alleges lawsuit

Whole Foods targeted in new lawsuit over 'all-natural' claims

Whole Foods Market has been targeted in another class action lawsuit alleging that products it labels as ‘all-natural’ are misbranded because they contain “artificial ingredients and flavorings, artificial coloring and...

Will Keurig Cold disrupt or disappoint?

Beverage Entrepreneurs Forum: Is mid-calorie cola a failed concept, why Keurig Cold may disappoint, and is ‘healthy’ in the eye of the beholder?

While beverage’s biggest guns have pumped some serious cash into developing ‘mid-calorie’ versions of their iconic brands (Dr Pepper TEN, Pepsi Next, Coca-Cola Life), not everyone is convinced they will...

Odwalla founder: Large companies have to buy innovation

Beverage Entrepreneurs Forum: This is the only business where you send a customer an invoice, and you end up owing them money!

Launching a beverage brand is the easy part. The challenge is growing and sustaining it without running out of cash, steam or patience, delegates were told at the FoodNavigator-USA Beverage...

Big Interview: Ibotta CEO Bryan Leach

Ibotta CEO: loyalty won’t come from a one-shot coupon; we're a truly social app

Bryan Leach, a law firm partner turned founder of mobile savings app Ibotta, has a different idea of how advertising should work in an increasingly mobile world. 

Walmart cranberry pomegranate juice is mostly grape & apple juice, says lawsuit

Walmart sued over juice labels; echoes of POM Wonderful v Coke?

Six weeks after the Supreme Court gave POM Wonderful the green light to sue Coca-Cola over its juice labels, Walmart has been targeted in a consumer class action lawsuit making...

Find out what's hot and what's next in the beverages aisle

From almond milk to tea for kids: Last chance to register for FoodNavigator-USA's beverage entrepreneurs forum!

Will tea replace 100% juice in your child's lunchbox? And what's the next $1bn beverage brand? Find out what our panel of beverage entrepreneurs thinks at our free-to-attend online forum...

The RD's perspective

Mexico restricts junk food ads; time for rethink on advertising?

Mexico announced last week that it was restricting television advertising on high-calorie food and soda in an effort to stem the rising tide of obesity. Registered dietitians weigh in on...

Vermont has serious concerns over cost of defending GMO labeling law, claim CFS/VPIRG

Activist groups file motion to help State of Vermont defend GMO labeling law vs 'corporate bullies'

The Vermont Public Interest Research Group (VPIRG) and anti-GMO activist group the Center for Food Safety (CFS) have formally asked for permission to help the state of Vermont defend its...

Proposals don't consider a product's overall nutritional value, says professor

Former FDA commissioner: Nutrition Facts overhaul doesn’t go far enough

FDA proposals to overhaul the Nutrition Facts panel on food labels are “strong” and “likely to make an important contribution”, says former FDA commissioner David Kessler, M.D. “But I believe they...

Behavioral scientists: Changing serving sizes on Nutrition Facts label could have unintended consequences

FDA proposals to change the way serving sizes are calculated to better reflect real-life eating behavior could encourage some people to eat even more unless the wording is changed or...

'WE WILL FIGHT TO DEFEND OURSELVES AGAINST CIVIL INTIMIDATION': 5-HOUR ENERGY

‘5-Hour Energy’s simply a caffeine delivery device’: Washington AG savages $1bn brand

Washington state attorneys insist that 5-Hour Energy wouldn’t work if it wasn’t for its caffeine content in a fierce attack on the credibility of America’s top-selling shot.

The RD's perspective

Until phosphorus gets on the USDA’s radar, labeling policy won’t change: NKF

The FDA’s proposed label changes would draw attention to a lot of issues worrying public health officials—from calories and added sugar to serving sizes and vitamin D. But one nutrient...

News in brief

Canada’s proposed Nutrition Label changes emphasize calories, sugar

Health Canada is proposing changes to nutrition labels that would make them easier for consumers to read. 

Register for the Foodnavigator-USA beverages entrepreneurs forum on July 23

Can natural sweeteners pull diet soda out of its funk?

Is diet soda in the doldrums because shoppers are suspicious of aspartame, or because they are just bored of Diet Coke and Diet Pepsi? And will naturally-sweetened products such as...

Volumes in US gum market have slumped 20% in past five years

Americans have fallen out of love with gum, leaving mints to pick up the slack, says Rabobank

It’s well known that the American love affair with soda has hit a pretty significant rough patch, but a new report from Rabobank suggests the nation has also been steadily...

Professor: What exactly is this mythical ‘pristine’ alternative to GMOs that presents no risks?

When consumers think about GMOs, they tend to contrast them with “some hypothetical alternative food that is pristine”, when in most cases, going ‘non-GMO’ just means returning to a food...

Focused mitigation strategies under FSMA costlier, but not safer, AHPA asserts

As part of its ongoing effort to influence the implementation of the Food Safety Modernization Act, the American Herbal Products Association has submitted 30 pages of comments on the way...

Judge tosses HPP-treated juice lawsuit vs Hain Celestial; says plaintiff derailed his own case

A judge has dismissed a lawsuit against Hain Celestial over the marketing of its BluePrint high-pressure-processed (HPP) juices on the grounds that the plaintiff derailed his own case by submitting...

So Delicious Dairy Free brand grew at a 30% CAGR over past five years

SO Delicious: Dairy-free is one of the biggest growth opportunities in the food market right now

While gluten-free gets all the glory, dairy-free products such as almond and coconut milk are growing at an equally explosive rate, says So Delicious Dairy Free, which has notched up...

SnackNation office delivery launched solely on market demand, says H.U.M.A.N. CEO

H.U.M.A.N., the company behind better-for-you vending machines and healthy micro markets, has taken its business-to-business healthy snack distribution model into corporate offices with the launch of SnackNation. ...

Global ID: 'Demand for Non-GMO-Project verification doubled after Whole Foods put its GMO cards on the table...'

The growth of the Non-GMO Project verification scheme has been nothing short of explosive over the past 18 months. But does the firm serving as its technical administrator have the...

US specialty food prize tops $88.3bn in 2013: 'Millennials are talking about specialty stores in the same way that they talk about restaurants'

At $88.3bn in 2013, the size of the US specialty food prize is already mouthwatering, and if current trends continue (sales grew 9.6% in 2012 and 8% in 2013), it...

ASPEN IDEAS FESTIVAL 2014, COLORADO

‘Who are you, Mother Teresa?’ We are American. We eat chips and drink soda!’: PepsiCo boss Indra Nooyi on investor ‘who took me to the cleaners’

PepsiCo CEO Indra Nooyi says she didn’t want a short-term ‘cut, slash and burn’ policy that would have seen the company make enormous earnings from 2006 despite the upset her...

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