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Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Hear from Honest Tea, KonaRed, KeVita, Bolthouse Farms, Core Power, 7-Eleven...

What's hot, what's not, what's next? Introducing the FoodNavigator-USA & BeverageDaily Beverage Innovation Summit

Diet soda is in a funk, while 'real sugar' is back in vogue. Energy is hot, but caffeine is still controversial. Maple water is bang-on-trend, but will it really become...

Energy products & clean labels will not drive sales in 2015, NNB predicts

The absence of clean labels and fast energy from New Nutrition Business’ list of top 10 food, nutrition and health trends for 2015 is just as important as what made...

Reaching beyond athletes will drive sales of protein drinks

Consumer interest in health and wellness and on-the-go food continue to fuel growth in the nutritional drink category, but manufacturers could take sales even higher by targeting older and non-athletic...

Breaking News

Unilever drops 'Just Mayo' lawsuit: 'We share a vision with Hampton Creek Foods of a more sustainable world'

Unilever has withdrawn its false advertising lawsuit against plant-based foods pioneer Hampton Creek Foods and issued a statement applauding its commitment to innovation and noting that it shares the company's "vision of...

Gretchen’s Grains finds freezing could help whole grains category thaw

The significantly longer amount of time necessary to prepare whole grains compared to refined grains is a substantial hurdle that stops many people from eating more whole grains, even though...

Hampton Creek Foods raises $90m to support ‘massive’ growth: ‘Just Mayo has gone from zero to 15,000 locations in a little over a year’

A high-profile lawsuit*  filed by Unilever accusing Hampton Creek Foods of falsely advertising its flagship product ‘Just Mayo’ has not, it seems, dented Silicon Valley’s enthusiasm for the plant-based foods pioneer, which has just...

Weight management and digestive wellness will heavily influence food purchases in 2015

Consumer desire to effectively manage their weight and improve their health through food will continue to influence new product development and sales in 2015, according to New Nutrition Business, a...

Mudd+Wyeth take the nutrition bar category off-leash with YaffBars

To make it in the crowded energy and nutrition bar category, a company needs a great tasting product, top-notch packaging, persistence, fortitude and differentiation, says Mark Brooks, founder of Mudd+Wyeth,...

Trendwatching with Mintel, Euromonitor, Rabobank & Trailblazer Foods

From private label as a ‘strategic weapon’ to health, wellness and wearable technology: Four trendwatchers look ahead to 2015 in food culture

From the 'astounding' reinvention of popcorn as "Millennial friendly, cool and healthy", to the proliferation of apps & devices enabling us to track our calories, sleep and bowel movements, what have...

The biggest rise was in products making non-GMO or GMO-free claims

Non-GMO, gluten-free, Kosher, vegan, all-natural… What can we learn from claims made on new products in the US in 2014?

Non-GMO, Kosher, gluten-free, ethical, environmentally-friendly, lactose-free, vegan, no additives/preservatives, and on-the-go claims are all gaining more traction on US food labels; while growth in ‘all-natural’- antioxidant- and low/no/reduced sugar/sodium/fat claims...

Innovation in action

2015 will see veggies appearing in unexpected places & more demand for healthy foods

Eating all your vegetables might be easier in 2015 than in recent years as they increasingly show up in unexpected places, including desserts and drinks, according to the International Food...

Cornell Food Systems Global Summit

Wegmans teams with local businesses to provide more organic options

Wegmans Food Markets is partnering with local farmers and businesses based in the New York state region to meet consumers’ growing demand for more fresh, organic options, according to a...

News in brief

YES campaign concedes defeat in Oregon after GMO labeling recount: 'We will never know for sure what the true outcome of this race was'

The campaign backing Oregon's GMO labeling ballot initiative Measure 92 has conceded defeat after a recount failed to change the original result (49.97 in favor, 50.03% against - a difference of around 800 votes).

Blue Apron delivers brand awareness for start-up suppliers along with meals to consumers’ doors

Fresh ingredient and recipe delivery service Blue Apron helps start-ups and small ingredient suppliers build brand awareness and consumer demand by introducing at home cooks to new products and taking...

Monsanto exec: GMOs are not the Holy Grail. What they are is an important tool if used properly

Genetically engineered crops are not a magic bullet and some weeds have become resistant to the herbicide glyphosate (RoundUp) used with selected GM crops, said Monsanto’s chief technology officer Dr...

Whole Foods sued over disputed Non-GMO Project logos on almond milk; but is this a one-off or a fertile new source of class action lawsuits?

A class action lawsuit filed in California accuses Whole Foods Market of misleading consumers by advertising and selling Almond Breeze products with non-GMO Project verified labels before they had officially achieved...

Barrel-aging takes tea to the next level, says Tea of the People founder: ‘Not all teas are created equal’

Shopping for coffee and chocolate is becoming almost as interesting - and at times as intimidating - as buying wine. So why not inject some of that excitement into the...

Settlement fund in stevia deceptive marketing lawsuit alleging Truvia is not ‘natural’ rises to $6.1m

A court in Hawaii has approved a settlement between Cargill and a series of plaintiffs alleging it misled shoppers by marketing its Truvia consumer products (which contain stevia extract Reb-A...

Sodium reduction

Will proposals to mandate potassium labeling on the Nutrition Facts panel give potassium-chloride based sodium replacers a shot in the arm?

Some food manufacturers still worry that using potassium chloride to replace salt in their recipes might compromise their clean label credentials. But the FDA’s recent proposal to include potassium as...

60-second interview: Mel Mann, Director of Flavor Innovation, Wixon

Sodium reduction: Has all the low-hanging fruit been plucked?

Food manufacturers are under increasing pressure to reduce sodium, but surveys suggest many shoppers are, well, not that bothered. So where does this leave firms plugging sodium reduction solutions? 

Professor: 'Congratulations to the FDA for putting public health first'

Menu labeling rules: A quick guide, plus industry reaction

The FDA released its much-anticipated final rules on calorie information on menus and vending machines today as part of the Affordable Care Act.

Sodium reduction

AHA education campaign pressures food manufacturers to reduce sodium

The American Heart Association says its recently launched consumer education campaign encouraging Americans to “break up with excess salt” seeks to “build an army of passionate and willing supporters” to...

Coca-Cola cashes in on health-conscious consumers paying more for less

The Coca-Cola Company is making bank on consumers who are willing to pay more for less soda in the name of health and wellness. 

Sick of skateboarding kids and milk carton cows? Tetra Pak exec urges smarter design decisions

Tetra Pak's Suley Muratoglu has challenged packaging designers and brands to shake up the beverage and liquid dairy markets with better graphic design implementation.

CSPI asks FDA to add sesame to list of allergens, mandate labeling

FDA should protect the estimated 300,000 to 500,000 Americans who are dangerously allergic to sesame by mandating the ingredient be labeled clearly when in foods and when products are made...

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