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Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Could Smart Label help restore consumer loyalty?

Widespread confusion about how packaged foods are made and labeled is eroding consumer trust in brands and threatening future product sales, according to new research from Label Insight.

FoodBytes! Boulder finalists focus on reducing food waste, increasing sustainability

Reducing food waste and increasing sustainability so that food and beverage manufacturers can make more with less are common goals and key attributes of the 10 finalist food, agriculture and...

Soup-To-Nuts Podcast

Soup-To-Nuts Podcast: Hummustir navigates market potential of DIY food trend

As recently as 15 years ago, most Americans had never heard of hummus, or even its base ingredients of chickpeas and tahini. But now the dip is a staple in...

In the age of clean label, are consumers in developed markets losing interest in fortified foods?

With clean label now “the most dominant trend in food and drink," many food and beverage manufacturers are moving away from fortifying foods with minerals, vitamins and other nutritious ingredients, says Euromonitor...

Six “fresh” food trends driving innovation at retail & restaurants

The maturing farm to table movement is giving way to “fresh” as the most important value among nearly three-quarters of consumers – edging out natural and low price which slightly...

Kellogg, Post & General Mills hit with wave of lawsuits as plaintiff’s bar turns up the heat on sugar

If a high percentage of the calories in your product are from added sugar, and you are stating or implying that it’s healthy and nutritious, are you at risk of...

Innovation hot spot lies at overlap of 'natural,' science and sustainability, expert says

The drive toward shorter, cleaner labels and the oft-mentioned dearth of innovation in the supplement sphere are both factors of the maturation of the dietary supplement  and functional foods industries,...

Schuman Cheese introduces trust mark to counter widespread adulteration of Italian cheeses

US-based Schuman Cheese is taking a stand against what the CEO described as widespread adulteration and fraud that currently are “diluting and polluting” some sectors of the Italian cheese market...

Cottage cheese innovator good culture lands $3 million investment

An infusion of $3 million from new and existing investors will help dairy innovator and industry newcomer good culture advance its mission “to bring cottage cheese back.”

Soup-To-Nuts Podcast

Soup-To-Nuts Podcast: The evolution of local food to do-it-yourself options

Consumer demand for local food and beverages is no longer a niche market – rather it is fully mainstream. But an outgrowth of this trend that is just starting to...

Cleaner labels can increase inefficency, but will ultimately pay off, says La Tortilla Factory innovation chief

California-based La Tortilla Factory is rolling out newly non-GMO verified products with new packaging and a simplified ingredients list.

Fairtrade International Annual Report 2015 - 2016: Significant growth in sales of coffee, banana, cocoa

Last year, 1.6 million Fairtrade farmers and workers across 75 countries benefited from an estimated €138 million (approx. US $155 million) in a Fairtrade premium, according to Fairtrade International.

Parties clash over Welch's 'made with real fruit' fruit snack label claims

Reasonable consumers may well be misled by the packaging of Welch’s fruit snacks, a magistrate judge has concluded, prompting a lengthy rebuttal from the defendants in court documents filed this...

Back-to-school launches & campaigns highlight innovation, giving-back

It is back-to-school time, which means parents nationwide will be stocking up on snacks and looking for fast solutions to fill their children’s lunchboxes. Startups and big brands alike are...

News in brief

Stouffer’s joins list of big brands with reformulated ingredients list

Nestlé-owned brand Stouffer’s has reformulated its lasagna to use “ingredients that consumers trust and recognize from use in their own home kitchens.”

Vinegar sales in US climb on health benefits, bold flavor & versatility

Sales of vinegar, a long-time and often-overlooked pantry staple, are skyrocketing as consumers increasingly embrace it as a clean, functional ingredient that offers health benefits, sought-after flavor variety and versatility,...

5 trends changing how consumers grocery shop & tips for retailers to adapt

After changing little in the past 80 years, supermarkets need to lean into megatrends that are reshaping how consumers buy groceries or else risk losing shoppers to other emerging channels,...

Soup-To-Nuts Podcast:The rise & future potential of grass fed claims

Grass-fed claims on products are a beacon for consumers who are health-conscious, want minimally processed food and care about animal welfare, and as such manufacturers increasingly are using them on...

New research tackles carrageenan safety concerns

New research attempts to set the record straight on the safety of carrageenan – a controversial but widely used stabilizer and thickening ingredient that has been called into question as...

Healthy advertising at sporting campaigns under scrutiny in run-up to next Olympics

With the Olympics over for another four years, a team of scientists will begin a new study into healthy advertising at major sports events.

Hip Chick Farms overcomes terrible odds to secure $2M to fund fast-paced growth

After pitching potential investors for “two years solid,” all the hard work of the co-founders of Hip Chick Farms finally paid off – literally – to the tune of $2...

New name would 'improve consumer understanding and promote clear food labeling' says Unilever

Unilever, CSPI support NuTek potassium salt petition, but the Salt Institute urges FDA to reject it ‘in the strongest terms’

Unilever and The Center for Science in the Public Interest (CSPI) have both voiced their support for a citizen’s petition asking the FDA to permit ‘potassium salt’ as an alternate...

Parents are more likely to make a grocery list, but less likely to check it twice when kids are in tow

Time-crunched parents are more likely than those without children to make grocery lists, but sticking to them can be more of a challenge if their kids tag along to the...

Label Insight: Your SmartLabel landing pages could become more important than your website or facebook pages

While the SmartLabel initiative has been dismissed by some as an elaborate conspiracy by big food companies to avoid mandatory on-pack GMO labeling statements, it will ultimately have far broader significance...

Annual viral outbreaks & fluctuations in vitamin D could explain seasonal association of celiac disease

Epidemics of seasonal viral infections, such as the flu, or seasonal fluctuations in mothers’ vitamin D levels, could explain why celiac disease is strongly associated with children’s season of birth...

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