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Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Special edition: Healthy beverage trends

Mamma Chia CEO Janie Hoffman on saying no, not drinking your own kool aid, and managing explosive growth

Managing explosive growth is not a problem most entrepreneurs have to worry about. Most of them are too busy burning money, and wondering what on earth motivated them to give...

Insights from Perrin Conferences

Is Big Food the new tobacco?

As the class-action lawsuits pile up amid growing public health concerns over obesity and ongoing labeling debates, one has to wonder: Is Big Food going the way of Big Tobacco?...

Quirky, cult-like, aspirational, but affordable: The rise and rise of Trader Joe’s

If you want to see what success looks like in US grocery retailing, look no further than Trader Joe’s. Its unique combination of affordable prices, innovative private label items and...

Special edition: Healthy beverage trends

Rhubarb, Lavender, cucumber… and significantly less sugar. It’s time soda got sophisticated, says DRY Soda

There’s a reason why soda is generally sweet and comes in three flavors (cola, lemon & lime and root beer), because that’s what sells, right? Wrong, says DRY Soda founder...

FDA honey guidance: a response to labeling litigation?

Honey mixed with other sweeteners must be labeled as a blend, rather than just “honey”, according to a draft guidance issued by the US Food and Drug Administration last week....

Water, only better? AquaBall explodes into healthy hydration market for kids

Water is boring, soda is off limits, juices are nutrient-packed but sugary, and milk isn’t cool, so what do you put in your kids lunchbox?  

FDA's new probe into evaporated cane juice should stop tidal wave of lawsuits, says attorney. But judges can be unpredictable

The FDA’s March 5 decision to re-open comments on its 2009 draft guidance on ‘evaporated cane juice’ (ECJ) may well kill off most ECJ-related lawsuits, or at least kick them...

Dewmar’s FDA warning letter a ‘no-brainer’: food and drug attorney

The Food and Drug Administration (FDA) has issued a warning letter to Dewmar International BMC Inc., alleging that despite labeling its Lean Slow Motion…Potion beverage as a dietary supplement, the...

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

What is the future of food? Simple communication of complex advances will be crucial, as well as picking up the pace amid a global population boom to feed the world...

Special edition: Is banning partially hydrogenated oils the best way to crack down on trans fats?

On the face of it, the FDA’s proposal to revoke the GRAS status of partially hydrogenated oils (PHOs) - the source of most of the ‘artificial’ trans fats in the...

News in brief

Pepsi explores salt flavor modifiers with Senomyx; plans new 'made with real sugar' colas

San Diego-based flavor innovator Senomyx has entered into a collaborative agreement with PepsiCo to identify flavors with "modifying properties intended to restore the desired salty taste in products with reduced salt"....

News in brief

Judge dismisses evaporated juice lawsuit: Let the FDA decide

Another class action lawsuit taking issue with the food industry’s use of the phrase ‘evaporated cane juice’ (which plaintiffs argue is just plain old sugar and should be described as...

More pushback from industry over FDA trans-fat crackdown: Soybean industry has ‘grave concerns’, cardiologist says we should act now

FDA proposals to revoke the GRAS status of partially hydrogenated oils (PHOs) in order to crack down on trans fats will lead to increased saturated fat intakes, greater reliance on...

Big Data and Big Food: Where to draw the line?

The exponential growth and availability of “Big Data” offers food and beverage marketers unprecedented access to consumer information, but it also raises some ethical questions when it comes to how...

GMO labeling bill makes headway in Vermont; Rep Mike Pompeo silent on rumors over federal bill

A bill requiring foods produced with genetic engineering be labeled in Vermont has made further progress after passing in the Senate Judiciary committee in a 5-0 vote.

AHPA's new protein guidance addresses issue that has been percolating for years

The American Herbal Products Association has set a new policy for how member companies ought to calculate the amount of protein in their products to deal with a situation in...

Evaporated cane juice lawsuit on ice as FDA weighs in. But what does this mean for industry?

A class action lawsuit accusing Coca-Cola subsidiary Odwalla of misleading consumers and misbranding its products by using the term ‘evaporated cane juice’ (ECJ) on labels has been put on ice...

News in brief

Suntava secures Non-GMO Project certification for its antioxidant-packed purple corn

Suntava - the Minnesota-based firm promoting anthocyanin-packed purple-corn ingredients - has gone through the Non-GMO Project verification process to reassure customers and consumers that the corn from which they are...

Labeling laws shouldn’t be decided in court: F&B attorney

With more and more class-action lawsuits against the food and beverage industry making headlines, FoodNavigator-USA caught up with an attorney specializing in complex corporate litigation to discuss the proper role...

Trans fat crackdown: Here are two practical alternatives to a blanket ban on PHOs, industry tells FDA

Two practical alternatives to a blanket ban on partially hydrogenated oils (PHOs) would help the FDA achieve its objective (cracking down on trans-fats) without causing formulation nightmares, claim leading food...

Guest article

Unfinished business: Obama’s nutrition agenda marches forward

The recent Let’s Move! nutrition related announcements by the White House mark ongoing efforts by this Administration to make good on a number of nutrition commitments from the first term.  Following on...

GMO Answers: Biotech's big guns seek to claw back initiative in GM debate

While die-hard opponents of GM crops probably won’t undergo a damascene conversion after checking out the latest updates on ag-biotech-funded website GMO Answers , they are not the target audience, say...

Axing GMOs from Original Cheerios has not boosted sales, says General Mills

While General Mills’ decision to rid Original Cheerios of GMOs has generated an enormous amount of publicity, it has not, apparently, translated to the top line.

Judge blasts plaintiff in trans-fat lawsuit vs Smucker for claiming ‘grossly excessive’ attorneys’ fees, costs

The fees claimed by the plaintiff in a high-profile - but ultimately unsuccessful - class action lawsuit against JM Smucker over trans fats are “grossly excessive”, according to the judge...

Heinz is latest target in new wave of false advertising lawsuits over ‘all natural’ claims and GMOs

Heinz has vowed to vigorously defend itself after becoming the latest food giant to be targeted in a false advertising lawsuit alleging it is misleading consumers by describing products made...

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