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Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

FDA: KIND bars do not meet the requirements for use of the nutrient content claim ‘healthy'

KIND LLC working with FDA over string of labeling errors; consumer litigation could follow, predict attorneys

KIND LLC says it is working closely with the US Food and Drug Administration (FDA) to address a long list of concerns raised by the agency in a warning letter...

Is ALDI the ‘most underestimated grocery retailer in the US?'

While Trader Joe’s gets plenty of plaudits, its German parent company ALDI – which operates nearly 1,400 stores in 32 US states - is probably “the most underestimated grocery retailer”...

Slow-to-evolve FDA regulations could holdback 3D printing of food

Investing in 3D printing could open new markets and generate huge cost savings for food manufacturers and retailers, but first companies must overcome potential regulatory and legal hurdles, many of...

General Mills nears goal of 100% sustainably sourced palm oil

Through partnerships with small farmers, non-governmental organizations and other industry stakeholders, General Mills reports it is making progress towards its goal of sustainably sourcing 100% of its top 10 ingredients by 2020.

Lentein has more essential and branch chain amino acids than any other plant protein

Could the water lentil be the next big thing in plant-based protein?

A new form of non-GMO plant-based protein boasting an amino acid profile comparable to whey, plus high levels of calcium and other nutrients, is now available in commercial quantities from...

60-second interview: Mark Singleton, outgoing chairman of the Snack Food Association; vice president of sales & marketing, Rudolph Foods

SFA outgoing chairman: The lines between meals & snacks are blurring; we’ve seen remarkable changes in consumption patterns

According to the March 2015 report of the Dietary Guidelines Advisory Committee, most Americans now consume two or three snacks a day - news that came as no surprise to...

Sunwarrior increased sales, lowered costs and improved sustainability by switching to square tubs

Turns out being square isn’t such a bad thing, protein powder company Sunwarrior discovered when it ditched cylinder tubs for ones with four corners.

Soda should come with a warning label, say public health scientists, researchers

Legislation requiring warning labels on sugar-sweetened beverages alerting shoppers to the risk of diabetes, obesity, and tooth decay has been backed by a group of 34 leading public health scientists...

Hain Celestial all-natural lawsuit to proceed: ‘One does not have to suspend reality’ to understand why plaintiff felt misled, says judge

A California federal judge has given the green light to a false advertising lawsuit filed against Hain Celestial accusing it of misleading shoppers by describing its Sunflower Dream beverage and...

Will 2015 be the year of tempeh?

Manufacturers are cautiously reinvesting in tempeh, which is well-positioned to capitalize on multiple growing consumer trends, but they realize that before it can take-off it must clear a major hurdle:...

Artisan Bistro updates frozen entrée ingredients, packaging to attract consumers

Artisan Bistro hopes to coax back to the frozen food aisle consumers who have given the category the cold shoulder by raising the culinary and ingredient bars with its boldly...

US specialty food market surges 10.3% to $109.5bn in 2014; new buzzwords include grass-fed, fermented, pickled

US sales of specialty foods blasted through the $100bn barrier in 2014, with retail ($85.5bn) and foodservice sales ($24bn) combined hitting $109.5bn, up 10.3% on 2013 sales of $99.3bn, according...

Getting authenticity ‘right’ to grow business & make social change

The requirement to be “authentic” to succeed in the competitive food and beverage industry is clear, but how consumers define authenticity and how companies can meet and benefit from this...

Love With Food subscription snack box helps brands sample products efficiently

Subscription snack box company Love With Food helps natural snack manufacturers drive brand awareness and sales by sampling their products directly to consumers’ doors for a fraction of the cost...

GT's Kombucha hit with false advertising lawsuit over 'powerful antioxidants' claim

There are strict rules governing nutrient content claims about antioxidants. However, a new lawsuit challenging claims that GT’s Kombucha drinks contain “powerful antioxidants” suggests there is still room for debate over what you...

Web portal gathers organic producers, purveyors and consumers under one umbrella

Choice in the modern food system is something of a two edged sword. More options are available now than ever, but this abundance can also create more stress for consumers...

Fresh food “critical” to driving Walmart sales, market share, new CEO says

Improving the quality, assortment, display and accessibility of fresh food is “critical” to Walmart’s “plan of attack” to grow sales and market share, the firm’s new U.S. CEO told analysts...

Snack Out Loud’s pinto bean snacks: the next nut?

As many of today’s busy consumers are getting upwards of half their daily calories from snacks, they’re demanding more than ever from the category. So newcomer Snack Out Loud saw...

Can cultural differences affect consumer understanding of food labels?

Country-specific differences could influence consumers’ understanding of nutritional information on food products, researchers have said.  

Thinking outside the can: Fig Food’s soup pouches are eye-catching and environmentally-friendly

Fig Food Inc.’s low-sodium, locally-sourced, vegan soups and cooked beans are not only healthy for consumers, but thanks to their eye-catching, BPA-free pouches they also are healthy for the earth...

Not just for hippies: Hemp's rising superfood status

Bursting with nutrients and boasting an impressive growth rate, the future of hemp seed is bright– but what’s the best way for manufacturers to cash in on a product that...

Energy drink TV adverts are placed on channels that appeal to teens: US study

US energy drink manufacturers primarily advertise on television channels that appeal to adolescents, according to a study in the Journal of Nutrition Education and Behavior.

Home cooks who watch food shows tend to be heavier than viewers who do not cook

New research suggesting sourcing recipes online, in print and in person may be healthier than from television could shed light on marketing opportunities for food and beverage companies with healthier...

Rexam jumps on ‘fantastic’ opportunity for beverage cans in India

The beverage can remains a ‘novel’ form of packaging in India, according to manufacturer Rexam. But having seen a 72% increase in sales volume in 2014, the company predicts the...

Abe’s Market: natural for the masses

With a million customers nationwide and counting, online natural products retailer Abe’s Market looks to make it easier for natural products consumers to buy everything in one place by focusing...