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Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

House passes bill that gives grocery stores wiggle room on menu labeling regulations

Legislation passed in the House Feb. 12 would give grocers wiggle room to comply with FDA’s menu-labeling requirements, which they and others complain is overly burdensome and unrealistic for how...

Whole Foods explores promotions as way to shake “whole paycheck” moniker

After Whole Foods Market failed to shake its unwanted moniker “whole paycheck” by lowering prices on produce and other items that drive in-store traffic, the retailer is now trying its...

Innovation award underscores consumer demand for healthy, natural and boldly flavored products

The food and beverage industry is in the middle of an innovation renaissance that is far outpacing many other consumer goods categories as illustrated by the winners of the 2016...

Avocado Oil and 'Chia Bites' by Chosen Foods get REAL certifictaion

Modeled after the coveted architectural LEED certification, being REAL certified tells buyers that manufacturers have gone “above and beyond” to produce a responsible, healthy product.

Grow the core and add more: PepsiCo reports Frito-Lay profit up 6%

Frito-Lay has benefited from improved productivity and lower commodity costs in the past 12 months, PepsiCo has reported in its full-year results.

Obama’s budget proposal attempts to fill FSMA funding gap, but likely falls short, industry claims

President Obama’s fiscal budget proposal significantly bolsters funding for food safety, but industry stakeholders doubt it is enough to ensure the Administration’s desired legacy.

Summer feeding program for school children could become permanent if Obama gets his way

Recognizing the detrimental impact – and long-term costs to the US – of hunger on children’s health and education, President Obama proposes expanding and streamlining existing programs that help feed...

Soapbox

If Mexico’s soda tax really works, why are tax revenues still rising?

In January, the much respected British Medical Journal published a paper which aimed to test the success of the Mexican sugar excise tax, which had been levied on sugar-sweetened drinks.

More governments will act to restrict soda consumption, but additional progress needed, CSPI says

More than half a dozen countries hope to follow Mexico’s successful lead in reducing sugary soda consumption by severely restricting advertising and leveraging heavy excise taxes on the beverages by...

Long-term trends at foundation of accelerator AccelFoods’ latest investments

Based on the latest additions to AccelFoods ’portfolio, the packaged food and beverage accelerator is betting that cold brew coffee, ethnic flavors, gluten-free and the one-two punch of protein and...

Coca-Cola accelerates bottler refranchising plans as it announces full year results

The Coca-Cola Company has announced it is accelerating its refranchising plans, as part of its efforts to focus on ‘building strong, valuable brands and leading a system of strong bottling...

Asian noodles hold promise, but consumer education is needed, Packaged Facts says

Despite hitting spot-on several major trends driving food sales today, Asian noodles are struggling to gain traction in the US because many consumers are unaware of, daunted by or have...

Tyson Foods “Core 9” & improved consumer spending environment boost profits in Q1

Tyson Foods ongoing efforts to boost sales of its “Core 9” packaged foods brands are paying off – helping the firm achieve record earnings, operating income, margins and cash flow...

Nutrition data displayed graphically helps consumers make healthier choices

A graphical display of select nutrients has resulted in consumers purchasing healthier, lower-calorie menu items as a meal when ordering in a café setting, a study has shown.

'Eye-catching': Morinaga revamps Hi-Chew packs to advance US business

Morinaga America (MA) has redesigned packs for its entire Hi-Chew candy line as it looks to grow US company sales 400% in the next five years.

Fresh prepared food elevates groceries, drives foot-traffic

Fast-growing and increasingly sophisticated fresh prepared food services at supermarkets are a double-edged sword for consumer packaged goods with one side defending against competition from restaurants and the other cutting...

Jerky category still has room to grow by type, location and target demographic, exec says

New entrants are quickly saturating the fast-growing jerky category, but there is still white space for pork, chicken and premium products aimed at consumers in the “middle of the road,”...

GUEST ARTICLE: There’s more to Super Bowl marketing than paying $5m for a 30-second TV spot

On February 7, when more than 180 million people in the US tune in to watch the 2016 Super Bowl, some will watch for the action, others the ads, and...

RSPO to crack down on ‘palm oil free’ labels

The Roundtable for Sustainable Palm Oil (RSPO) will crack down on member companies claiming to have removed palm oil for environmental reasons.

Hain Celestial outlines strategy to almost double in size

Hain Celestial hopes to stay “one step ahead” of the conventional CPG manufacturers now flocking to the increasingly popular natural and organic space, which the New York-based firm has dominated...

Cide Road CEO: 'Not everyone likes switchel, but people that love it, really love it...'

When Kevin Duffy first started test-marketing his Cide Road organic switchel in 2014, he was either met with blank stares (“to be honest, most people had never heard of switchel”)...

Gen Mills challenges Cheerios Protein lawsuit: Plaintiffs ‘completely misunderstand’ federal regs

General Mills has filed a motion to dismiss a lawsuit alleging it misled shoppers by presenting Cheerios Protein as a “high protein, healthful alternative to Cheerios”, and insists the product...

FDA declines petition, sticks with soy protein’s heart health claim

The FDA will not revoke soy protein's health claims, as requested by a citizen petition. But the agency also admits that there will still be ongoing review on the ingredient....

“Local” claims are not equally effective across all food categories, Harris Poll finds

About half of Americans say “local” claims are an important factor in their food purchase decisions, but exactly how influential they are depends on where in the store they are...

Crowdfunding platform & incubator team to give startups early leg-up

An unconventional partnership between the crowdfunding website Barnraiser and KRAVE Jerky founder Jon Sebastiani’s new incubator and venture fund Sonoma Brands will create a new paradigm for fundraising and marketing...

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