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Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

CSPI asks FDA to add sesame to list of allergens, mandate labeling

FDA should protect the estimated 300,000 to 500,000 Americans who are dangerously allergic to sesame by mandating the ingredient be labeled clearly when in foods and when products are made...

General Mills settles ‘100% natural’ Nature Valley lawsuit; does not admit liability

General Mills has agreed that it will not use the term ‘100% natural’ to describe Nature Valley bars that contain certain ‘artificially produced’ ingredients in order to settle a long-running...

Study debunks manufacturer fears labeling added sugar would confuse consumers

Most Americans believe knowing how much added sugar is in a food would be helpful, according to a recent study that contradicts food manufacturers’ concerns that a proposal to differentiate...

What the…? Wrigley looks to block Perfetti Van Melle’s ‘WTF’ trademark

Global gum leader Wrigley is trying to block the third largest gum player Perfetti Van Melle’s from registering character trademarks for ‘WTF’ and ‘What the Fresh’ in the US.

Most beverage ads targeting kids still promote sugar and caffeine, not health, says report

American children were exposed to significantly fewer TV ads for sugary drinks in 2013 compared with 2011. But not every soda giant got the memo, says a new report, which...

Oldways Whole Grains: Breaking Barriers Conference

Pseudoscience, taste & cost hinder sales of whole grain products

Consumers’ perception of whole grains have come a long way, but with most Americans consuming only 15% of the recommended daily intake of them, whole grains still have several barriers...

The gluten-free diet “fad” may be unsustainable

The increasing number of U.S. adults reducing or eliminating gluten from their diet who are not diagnosed with celiac disease likely is an unsustainable fad, clinical researchers argued at the...

Special edition: Sodium reduction

Is sodium reduction falling down the food policy agenda?

Four years ago sodium was public enemy #1. The Institute of Medicine (IOM) was calling for the FDA to modify the GRAS status of salt and slash the daily value...

Whole Grains Council's Oldways Whole Grains: Breaking Barriers Conference

Sampling and positive messages in ads boost sales of whole grain products

The “best” way to change consumers’ long-held perception that whole grain products taste “like cardboard” and to spur sales is to give consumers a risk-free chance to try the products...

News in brief

How have American eating habits changed since 2004?

The percentage of Americans that regularly eat yogurt, bottled water and pizza has grown significantly in the past decade, according to a new report.

reThinkFood highlights: From IBM's Chef Watson to steak chips (minus the bull)

What’s for dinner tonight? And could Watson - the IBM computer that trounced its human rivals at Jeopardy - have the answer? FoodNavigator-USA headed to the reThinkFood conference - a...

Corporate responsibility programmes may create a ‘health halo’

Consumers underestimate calorie counts for, and consume more of, foods from companies with positive corporate responsibility programmes, say researchers.

'Hampton Creek is up against a well-financed plaintiff'

Unilever vs Hampton Creek case will hinge upon what a ‘reasonable consumer’ thinks Just Mayo is, say attorneys

While Unilever’s lawsuit against Hampton Creek Foods has generated a lively debate about corporate bullying, industrialized egg production, and whether the standard of identity for ‘mayonnaise’ is outdated, legal experts say...

Whole Foods tries to ditch “whole paycheck” nickname with lower prices, added perks

Whole Foods Market hopes to ditch its unwanted moniker “whole paycheck” and reinvigorate slowing sales by lowering select product prices and expanding its reward program nationwide in 2015.

Non-GMO reboot has not revitalized sales of Smart Balance spreads, says Boulder Brands

Boulder Brands - which announced a high-profile re-launch of its Smart Balance spreads on a non-GMO platform in March - has admitted that the move has not transformed the brand’s...

Colorado says NO to GMO labeling; Oregon heads to nail-biting finish

UPDATED - Initial returns indicate that voters in Colorado have given a firm thumbs down to GMO labeling initiative Proposition 105, while the vote in Oregon on Measure 92 headed to a...

Berkeley’s soda tax opens door for similar measures nationwide

Mixed outcomes in California on measures to tax sugary drinks show such controversial initiatives can succeed, but it will not be easy. 

The Good Bean brings “fun” to healthy snacks, see growth opportunity through convenience stores

Consumers want to eat healthier, but when it comes to snacking a desire for decadent and indulgent usually wins out over virtuous, which is why Berkeley, Calif.-based The Good Bean...

Fermented foods, online shopping and all-day-grazing: ConAgra unveils Phil Lempert's top trends for 2015

Online grocery shopping, craft foods, fermented and pickled foods such as sauerkraut, and non-stop snacking will all gain momentum in 2015, according to ‘Supermarket Guru’ and TV personality Phil Lempert.

Guiding Stars: How can consumers cut down on added sugar if it’s not listed on food labels?

Given that the Dietary Guidelines urge Americans to reduce calorie intakes from added sugar, helping them identify foods that actually contain it by listing it on the Nutrition Facts panel...

‘A bunch of lawyers get a $1m payday!’ CSPI savages Coke Vitaminwater settlement

The Center for Science in the Public Interest (CSPI) today filed an objection to a proposed settlement of the ‘copycat’ Vitaminwater lawsuits, claiming it only enriches lawyers and does nothing...

FTC lawsuit alleges Gerber ads lack the ‘qualified’ part of qualified health claims

The Federal Trade Commission’s allegations that baby food maker Gerber overstated the ability of Good Start Gentle formula to prevent allergies underscores the difficulty of using qualified health claims, which...

New I can't believe it's not butter recipe has no artificial preservatives

Unilever reboots buttery spreads: ‘We know that the perception of artificiality is our biggest barrier’

Unilever is seeking to seize back the initiative in the US spreads aisle with the roll-out of new ‘cool blending technology’ that enables it to produce buttery spreads without using...

EBEV 2014, ATLANTA, GEORGIA, OCTOBER 1-3

‘Instagram trumps Facebook for brand engagement’ – Lipton North America exec suggests

Jaime Crespo, senior brand manager, Lipton North America, says research suggests consumers are 59 times more likely to engage with brands on Instagram than Facebook, while millennials measure wealth more...

Quest for purity brought allergen-free positioning as a side benefit, chocolate maker says

The rising tide of food intolerances and allergic reactions bodes well for Pascha Chocolate, a brand that is founded on an allergen-free positioning. But co-founder Courtenay Vuchnich said the real...

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