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Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Packaged cold brew coffee is gaining traction, & still has plenty of room for additional players

Cold brew coffee is creating quiet the buzz in the US with new brands streaming into the market and retail sales growing exponentially in the past five years. 

Mars Food teams with Partnership for a Healthier America to improve nutrition, transparency in 5 years

To help fight the good fight against the ongoing obesity epidemic in America, Mars Food is teaming with the Partnership for a Healthier America to offer more nutritious foods and...

USDA Sec. Vilsack advocates for mandatory, national GMO labeling at OTA Policy Conference

US Agriculture Sec. Tom Vilsack called on Congress to pass mandatory, national GMO labeling to eliminate the risk that consumer confusion triggered by inconsistent labels could destabilize and stymie growth...

'FDA is no longer recommending that this ingredient be labeled as dried cane syrup'

'Evaporated cane juice' should be declared as 'sugar,' says FDA; get ready for the lawsuits, say attorneys

The ingredient known as ‘evaporated cane juice’ should instead be declared as ‘sugar’ on food labels, says the FDA in new guidance that attorneys predict will unleash a wave of...

Dannon grows as it fulfills promise to improve its products’ nutrition, fund healthy eating research

As The Dannon Company nears the finish line for fulfilling its promise to improve the nutrition of its products that it made three years ago to the Partnership for a...

Bakers hit out at two-year deadline for bringing in new Nutrition Facts Label

Industry body the American Bakers Association has raised concerns over changes manufacturers must make to on-pack nutrition labels.

Nestlé backs Blumenthal and Pingree bill for federal expiry date standard

Senator Richard Blumenthal (D-CT) and Congresswoman Chellie Pingree (D-ME) have sponsored a bicameral bill that they argue will help Americans “save money on their grocery bills and prevent perfectly safe food...

Kellogg slams 'meritless' whole grain lawsuit, but CSPI says shoppers are being misled

Most reasonable consumers would expect that crackers marketed as 'whole grain' would predominantly use whole grain flour, whereas in fact the #1 ingredient in Cheez-It Whole Grain Crackers is enriched...

Four lessons from animals and nature that helped propel EPIC Provisions’ rapid rise

The inclination for most when they see a storm brewing on the horizon is to run the other way and take shelter – but not bison, and not the co-founders...

NAS GM crops report will 'provide fodder for friends and foes of GE,' says plant scientist

There is no evidence that foods from genetically engineered (GE) crops are less safe to eat than their 'conventional' counterparts, according to a new report from The National Academies of Sciences, which will "provide fodder...

LA Superior Court approves preliminary “natural claim” settlement in flax beverage case

As many courts are putting “natural claim” class action lawsuits on ice as the FDA probes what the term “natural” means, some companies are settling to avoid the expense and...

Feature

Courts, controversy and CSR – the palm oil story

There were more twists and turns this week in the controversy surrounding the IOI group, which was suspended by the Roundtable on Sustainable Palm Oil (RSPO) last month.

Data dive, hands-on approach both advocated as trend spotting methods

What drives new trends? Is this best discovered seeing them unfold in real time at hands of innovators, or are they better discerned via a deep dive into marketing data? ...

Improve organic product assortment, integration in stores to reach beyond core natural shoppers

Natural and organic are gaining momentum and driving sales across retail channels, but to capitalize fully on their potential stores and manufactures must work together to improve product assortment and...

$5 million investment will help meal kit service Purple Carrot better extol virtues of plant-based diet

An infusion of $5 million will help vegan meal kit delivery service Purple Carrot refine its branding and expand consumer awareness of the benefits of a plant-based diet, according to...

Turmeric, matcha & mushroom among specialty teas that are engaging Millennials and driving sales

Sales of tea in the US continue to climb steadily, thanks in part to a big push from interest in specialty tea – especially by millennials, according to the Tea...

What is natural? Over to you, FDA...

The comment period for the FDA’s probe into ‘natural’ claims has closed, leaving the agency with the unenviable task of sifting through a mammoth pile of submissions from thousands of...

FDA tells KIND it can use term ‘healthy’ on pack: ‘Our regulations on nutrient content claims are due for a re-evaluation’

This time last year, KIND was engulfed in a media firestorm (and a tidal wave of false advertising lawsuits) after the FDA took issue with its use of the term...

GUEST ARTICLE: Fruit of the poisonous tree… How far down do GMO roots extend?

‘Fat-free,’ ‘non-dairy,’ ‘all-natural’, ‘sugar-free’, ‘gluten-free’ . . . are all in recent history’s hit parade of terms perceived by many consumers as a sign that that a product is somehow...

News in brief

FDA submits final rules on Nutrition Facts panel and serving sizes to OMB

The FDA has submitted final rules for updating the Nutrition Facts panel and serving sizes to the Office of Information and Regulatory Affairs in the Office of Management and Budget...

The rise of Gen Z brings new marketing challenges compared to millennials, CivicScience data suggests

Millennials may be the generation with the most spending power for now, but Gen Z is catching up fast and how they engage with brands and respond to marketing is...

Enjoy Life Foods: The US gluten-free market is still growing in excess of 25% year-on-year

Growth rates in the US gluten-free market are slowing, but the category is still generating significant double-digit growth, says allergy-friendly brand Enjoy Life Foods. 

Supreme Court affirms FTC's position that POM's claims were unsupported

The US Supreme Court has declined to take up the FTC vs POM case. The action in effect affirms FTC's prior determinations that POM misled consumers in the advertising of...

Quaker Oats targeted in ‘100% natural’ lawsuit over glyphosate; but case ‘is a stretch’ for plaintiff’s bar, say attorneys

If your product contains even trace levels of pesticide residue, and you are calling it '100% natural', are you at risk of a false advertising lawsuit? Complaints filed vs Quaker...

Final menu labeling guidance falls short of retailers’ hopes, clarifies gray areas

In final guidance released April 29, FDA once again pushes back the compliance date for the long-delayed menu labeling final rule and clarifies when grab-and-go, deli-counter and bulk-bin items sold...