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Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Misfit Juicery’s two-prong approach to addressing the anti-sugar trend’s threat to juice

Startup Misfit Juicery is taking a two prong approach to the growing threat to the juice category posed by consumers’ increasing concern about sugar, and in doing so is setting...

Health watchdog takes legal action against Kellogg, Weetabix, Walgreens and others for acrylamide in ‘Disney’ animal crackers

The Center for Environmental Health (CEH) has launched legal action against several US biscuit manufacturers and retailers for allegedly failing to warn consumers about the high levels of acrylamide (AA)...

Whole Grain Stamp collection grows with consumer, manufacturer interest in whole & ancient grains

A new Whole Grain Stamp from Oldways Whole Grains Council gives manufacturers another tool to standout on store shelves and tap into consumers’ rising interest in products made with whole...

Millennials are ‘the most health-conscious generation ever,’ says report by The Halo Group

From certification seals to romance text to website blog posts, many packaged food and beverage brands put a lot of thought (and resources) into creating convincing nutrition-related arguments to persuade...

Meat snack segment shows ‘no signs of stopping,’ says Chops Snacks cofounder

Despite increasing competition in the meat snacks category, startup and recent graduate of the Chobani incubator Chops Snacks sees significant potential for its soft-chew jerky and future products, according to...

Strategic plan outlines how FDA, CDC and USDA will tackle foodborne illness in next 5 years

A trio of government agencies will work together in the next five years to improve methods for pinpointing the source of foodborne illness outbreaks as part of ongoing analytic efforts...

FDA issues GRAS no objection letter for Sweegen's Bestevia Reb-M - which starts with the leaf, then undergoes 'enzymatic conversion'

California-based SweeGen has received a GRAS no objections letter from the FDA for the use of its Bestevia branded Reb-M - manufactured from stevia leaf extracts converted to Reb M...

Natural Products Expo West

New twists and techniques energize coffee & tea categories

New ways to make and enjoy coffee and tea continue to flood the market with companies at Natural Products Expo West offering twists on pour over, cold brew and iced...

NMPF takes on plant-based ‘milk’ at House Ag committee hearing: ‘It’s a battle and we intend to win’

While the FDA’s radio silence on plant ‘milk’ labeling implies to some that it's comfortable with terms such as ‘almondmilk,’ the National Milk Producers Federation (NMPF) says the agency has...

Natural Products Expo West

Manufacturers walk tightrope between demand for natural products and greenwashing allegations

Today’s consumers want products that are natural, sustainable and environmentally friendly, but manufacturers hoping to appeal to these values face significant threats from lawsuits alleging greenwashing and evolving regulations and...

Natural Products Expo West

Three tips for selling internationally-inspired, authentic products to Americans from industry veteran

Americans may be becoming more adventurous in what they eat – seeking international flavors and products – but some retailers and buyers are hesitant to stock these types of new products for...

Success of allulose in Mexico shows what’s possible in the US if added sugar labeling rules change, says Tate & Lyle

Allulose could change the sugar reduction game... if labeling rules are changed, says Tate & Lyle

Allulose – an ultra low-calorie sugar found naturally in jackfruit and figs that Tate & Lyle is making in commercial quantities from corn using enzymes – has got some high...

Natural Products Expo West

Hip Chick Farms expands its portfolio of clean, simple poultry & other frozen foods

McDonalds, Panera and other high profile food service companies took notable steps last year to introduce “healthier” chicken products, but frozen poultry product producer Hip Chick Farms thinks more can...

Synbio ingredients have vast market penetration, new list shows

Synthetic biology, or GMO 2.0 as some are calling it, has vastly more penetration in the marketplace than was previously believed. That’s the takeaway from the assembly of the first...

GALLERY: Trendspotting at Expo West 2017: From plant protein to probiotics

It's impossible to distill a show this size into a handful of slides, but we did see some consistent themes from a macronutrient perspective (protein is hot, sugar is not and fats are...

Natural Products Expo West

‘Don’t turn off your cell phone,’ and 6 other tips for success from Chobani CEO Ulukaya

Many successful entrepreneurs extol the value of work-life balance when they talk about getting a business off the ground, but at the recent graduation of Chobani Food Incubator’s first class...

VIDEO dispatches from Expo West 2017

Kite Hill weighs into plant ‘milk’ debate: ‘Do electric cars not get to call themselves cars because they don’t have a combustion engine?’

An electric vehicle uses a very different propulsion system to the internal combustion engine, but it also has four wheels, and gets you from A to B, which to most...

Natural Products Expo West

Animal welfare movement ‘parallels’ the opportunities and challenges of the organic movement

There is a “tremendous parallel” between the emerging consumer demand for improved animal welfare in the US and the organic food movement, including notable business opportunities and significant challenges, according...

VIDEO dispatches from Expo West 2017

EPIC Provisions co-founder: 'Regenerative agriculture is the next big movement in food'

Meat and dairy often get a bad rap on the sustainability front, but not all animal production systems have the same impact on the planet, says EPIC Provisions co-founder Taylor...

Natural Products Expo West

Shatavari is rising star in herbal tea, although turmeric & matcha still reign supreme, Pukka exec says

After years of struggling to balance energy drinks and sleep aids, Americans are beginning to turn to adaptogens in herbal teas to help meet and “harmonize” their bodies’ needs, according...

Natural Products Expo West

Nature’s Bakery overhauls branding, launches new SKUs to become the ‘Little Debbie of the natural snack industry’

With a goal to become “the Little Debbie of the natural snacks industry,” Nature’s Bakery is expanding its portfolio beyond its flagship Fig Bar line, and overhauling its branding to...

Natural Products Expo West

KIND Snacks wants to ‘change the script’ in the fruit snacks segment with new Fruit Bites

KIND Snacks expands into the children’s food segment for the first time with a riff on fruit snacks that directly tackles many parents’ complaints about the category. 

PRE Brands CEO: ‘We’re a consumer-based platform focused on perishables’

The Chicago-based brand may have eight varieties of packaged grass-fed beef products, but CEO Lenny Lebovich asserts his company is not a meat company. “We don’t view ourselves as a...

Taste test Friday: Consumers embrace New Pop’s nostalgia but are unsure of high sugar content

New Pop seeks to set itself apart in the highly popular but also crowded ready-to-eat popcorn category by offering a “skinless” option that is sweet and free from the snack’s...

Soup-To-Nuts Podcast: Certified Transitional helps conventional farms make the switch to organic

Despite organic’s strong appeal with double-digit year-over-year growth since the early 1990s, and the promise of a significant premium price over that of its conventional counterparts, many American farmers are...

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